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AR Development Company: Why It Is Important In Business Growth

written by Harshita Khangarot | Jun 02, 2020
AR Development Company

In 1901, L. Frank Baum first referred to the word ‘character marker’. Not much was known about that the ‘so-called’ character marker one day will be recognized as augmented reality development.

Improving gradually, the device that provided the gateway to the virtual world, a head-mounted display was invented by Ivan Sutherland in the year 1968. 

However, the interaction of the virtually created objects with the real world was not done until in the year 1975, Myron Krueger established an artificial reality laboratory by the name ‘Videoplace’. This marked the beginning of a new future, a future where human-machine interactions were to be taken to the next level. 

Augmented reality development was the process by which the computer-generated environment was imposed on the natural one for an optimized interaction.

Augmented reality app development has evolved significantly over these years, making its way into various sectors for commercial and non-commercial purposes. 

By commercial here we mean it has contributed immensely in the enhancement of the quality of production, has application to carry detailed inspection, and much more that will be covered in this article. 

Non-commercial usage involves the role of augmented reality for gaming and entertainment purposes.

With a wide array of usage, the scope of AR has surged the demand for augmented reality app development companies

Hiring augmented reality developers like BR Softech Pvt. Ltd. will help you with personalized app development to benefit your organizational needs.

However, if the thought of ‘Why augmented reality’ bothers you, this article is sure to solve your doubts related to AR. From defining the concept to explaining its implementation, this article covers it all.

A Peek Into Augmented Reality

Just as the word ‘Augment’ suggests, the AR technology works on enhancing the real-world environment by digitalization. This alteration in the natural environment is done to magnify the outlook towards activity and to receive the best out of it.

Unlike virtual reality that immerses the user in a whole new digitally created environment by wearing a head-gear, augmented reality merges the digital environment/object with the real-world environment with the help of the hardware and software. 

Augmented reality has found its application in many sectors. It has not only provided a cost-efficient alternative to training but has also significantly improved the quality of it and hence refined the production.

Read More: – How to Create Augmented Reality Apps for Your Business?

This article seamlessly guides you on how the technology can help you in your business operation by educating you about its application, costing and its potential.

Market Size: Growth, Trends and Future

Market Size: Growth, Trends and Future

Before planning a business venture in augmented reality, it is the basic demand of any entrepreneur to know about the market trends and scope of such an evolving technology.

Related Topic: – Top Augmented Reality Trends for AR Apps

The market analysis of AR technology varies with its type, i.e. either it is hardware or software and the end-user.

The market cap of augmented reality was calculated, and it came out to be 0.882 billion U.S. dollars in 2019. Though it might sound much less when compared to the hype that it has made about its capabilities however with the gradual surge in its popularity and demand, it is expected to register a compound annual growth rate of 151.93%.

AR development is a complex project, and the fact can be verified by taking the examples of leading brands such as Microsoft in the development of Hololens, that initiated in the year 2010 took more than 6 years to complete. Another ‘not heard much about’ project, Magicleap that raised a massive amount of 1.9 billion U.S. dollars took more than seven years in the app development.

Augmented reality development companies are focusing on mobile-based project development to swiftly penetrate the technology in routine work to simplify lifestyle. 

Augmented Reality Powered Devices 

AR technology has the power to enhance user experience with the help of AR-enabled devices. These devices have built-in sensors that are used to create and impose the digital environment over the natural one.

There are four types of devices available in the market that can help in making your idea of integrating AR come real.

  1. HUD or Head-up Displays.
  2. Handheld Devices.
  3. Holographic Displays.
  4. Smart Glasses.

Depending on the type of usage, the developer can assist you in deciding the best-suited device for your project.

However knowing about the devices is not enough, but it is essential for you to know about the applications of augmented reality. 

Applications of Augmented Reality

Let us discuss some of the application of augmented reality to provide you with a clear picture of its potential-

Applications of Augmented Reality


Archaeology is one such sector which is hugely benefited with augmented reality development. The study of ancient structures and relics has now become faster and more accurate. 

Also, systems like Visual Interaction Tool for Archaeology have made the study of excavations simple like never before. 

Architecture, Building And Planning:

It can be the next revolutionary tool for architects. With the help of optimized apps, augmented reality can be used in building planning. 

AR technology can also be used in building design and construction. With its ability to amalgamate the virtual and real world, it can be used to display 3D images of printed building structure on flat surfaces for a better understanding.

CityViewAR, an app that allows the user to visualize damaged and destroyed infrastructure and helps in the precise estimation of the loss and organize accurate and calculated repair works.

Also, Daqri Smart Helmet can be another perfect example of android powered augmented reality. It is a smart hat with the feature to assist the workers on-site by providing detailed and clear instructions.

STEM Education:

Augmented reality is the next change demanded by the educational institutes. It has the power to merge texts, audio, graphics and visuals into a real-world environment, making it a fun learning experience. AR technology has the capability to simplify complex subjects for longer retaining by interactive visuals and 3D projections.


With the help of the augmented reality development company, one can invest in developing AR-powered operating manuals, i.e. an alternative to the paper manuals that not only reduce mental effort but is also an environment-friendly alternative. Also, as the instructions are superimposed on the area of operation, it makes learning safe.


AR technology is beneficial in enhancing commercial operations. There are multiple benefits when it comes to augmented reality in retail. Customers can now virtually try clothes, eyeglasses, or any other accessories without having to actually visit the store.

Also, with the help of an AR-enabled device, consumers can scan and know the product inside the packaging without literally opening it.

Emergency Management:

Usually, there are high risks involved in training staff for emergency situations. With the help of AR, real like emergency circumstances can be created virtually that eventually results in a risk-free training.

Also, there were circumstances reported in which the involvement of technology has helped in search and rescue operations by precise identification of the location using an image. 

Social Networking Apps:

The AR technology has made its place in social networking apps as well. With the ability to add digitized elements, it has opened the new dimensions for social networking enriching it with a versatile touch. 

Be it a casual chit chat or a business conference, AR technology is sure to add a modern touch to the way you connect.

Video Games:

AR technology is a boon for the gaming population. The process of augmented reality game development has revolutionized the indoor gaming experience.  

AR technology has been used as a source technology in the development of some of the superhit games of their time, for example, Pokemon Go.  


The technology aids by supporting medical practitioners during their critical hours while performing surgeries by allowing the surgeons to locate the veins or organs without actually making a cut on the body surface.

Also, it has implementations in medical sectors as well. AR-powered devices can be used to remind the patients about their medicine cycle.

A recent trend of augmented reality development in the field of neurosurgery, an area highly dependent on imaging before actual operations, is witnessed.

Flight Training:

The dream of becoming a pilot has now become even more pleasant with the successful application of AR technology in flight training. Research has proven that aspirants using adaptive augmentation based learning techniques and flight simulators learned to operate aircraft much faster than the students not using it.


Augmented reality app development company with its consistent efforts has successfully implemented the technology in military operations. The AR integrations not only makes the military operations safe to carry but also helps in managed planning and execution. A great example of its implementation is during landmine detection.


Finding routes has never been so easy. Thanks to augmented reality. Be it space exploration or land navigation, with the help of AR technology improved accuracy while navigating is experienced over the old navigation devices. 

The potential that it has of displaying real-time information about the terrain, weather, traffic, road conditions and much more has found its application in hiking, touring etc. 

Another plus point for using AR technology in navigation is its ability to execute work with accuracy, even in low visibility conditions.  

WayRay, a Swiss company is a perfect example of how augmented reality has been dealing in the development of holographic navigation systems based on AR technology that enriches drivers experience by providing detailed information about places of interests, directions and other additional information directly in the driver’s line of sight making enhancing safety and convenience. 

Tourism And Sightseeing:

Augmented reality has the capability to transform the tourism and sightseeing industry. With the help of IoT and AR technology, it is possible to provide real-time geographical information, features about a place and remarks marked by any previous visitors. Also, virtual simulations of historical events on a site visit make the experience memorable.


The success of augmented reality has spread its roots into the music industry as well. With the immense potential AR has, it is now possible for the DJ’s to mix and play using a 3D projection over the traditional music player making it a boon.

Cost Estimate for Augmented Reality App Development

The cost of augmented reality app development can be approximately estimated by considering various factors. These are the fundamental factors that drive the cost of an AR app development. 

Let us discuss them one-by-one to get a clear picture of the cost estimate-

  • Business Idea: The first criteria that decide the cost of project development is the business idea. The complexity of the project depends on the purpose for which the app is developed.
  • Time-frame: Another factor that decides the cost of project development is the deadline. The lesser the period, the costlier will be the app development and vice versa.
  • Development Company: Price rate of the AR development company that varies with the brand value is also one of the major criteria that decides the price of AR app development.

Considering the above-mentioned factors, the price of the augmented reality development can range from a nominal price tag of $5000 up to $300000.

Read Full Bolg : – Augmented Reality App Development Costs in 2020

Furthermore, established software solution companies like BR Softech Pvt. Ltd. will assist you in your business project from the counselling phase to the development and execution of your augmented reality app.

Final Words

The augmented reality as a technology is an ambitious one. Having a wide array of applications makes it flexible enough to amp up any business operation.

Over the years, AR technology has significantly evolved and has made the presence felt by powering many industries and hence becoming one of the most trending technologies. 

Backed up by many leading brands, the technology is sure to enhance the outlook of the primary, secondary and tertiary sector with time. All that you require is a software company like BR Softech Pvt. Ltd. that excels in augmented reality app development .

Harshita Khangarot

A skilled content writer and a lifelong learner with an ongoing curiosity to learn more, I specialize in technical, banking, hospitality, and poetry content writing; while taking every opportunity as a responsibility and believe in creativity that is beneficial for society.

About Us

BR Softech Pvt. Ltd. excels in providing cost-effective IT Solutions. Established in August 2010 with over 10+ years of rich experience. An Apex rated IT serving company around the world. Our team of innovative and creative designers deals in web designing, mobile/ software development and other digital marketing services intending to deliver outstanding digital outcomes.