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Businesses these days are increasingly depending on the applications and websites to extend their commercial products and services to their customers. With such a drifting trend, it is getting necessary for the real estate operators to resort to Real Estate Mobile App Development. Complete guide to create a real estate website or portal with easy property listings.
If you are running a real estate business and worried about the drooping sales, then it would not be wrong to resort to the digital solutions to retain your customers. This article will guide you on creating your own real estate portal with the help of Easy Property Listings.
What is Easy Property Listing?
Easy Property Listing is a plug-in that is exclusively available for WordPress that aids the Real Estate App Developer to create feature-rich and dynamic websites.
Easy Property Listing has gained immense popularity in recent years as being one of the most feature-packed plug-ins that boast various tools and functionalities essential in creating a robust Real Estate Website.
A ton of features that it offers makes it a must-have plug-in while you create an advanced real estate website.
Some of the features offered by easy property listings are mentioned below:
- Websites with an organized listing. It can either sustain a grid pattern or be represented as typical listings.
- Hundreds of theme templates that are readily available without any additional cost.
- Easy to use even for the creator with no coding knowledge. The user just needs to click and save the requirements.
- It can be easily customized and used with a variety of frameworks and themes.
- It can create user-friendly websites that are also compatible with smartphones and tablets.
Some popular Real Estate Websites
The popular real estate websites mentioned below can be a great reference for creating an effective real-estate website.
- Homes for Heroes
Need of Real Estate Website
Running a real estate business with no online presence can be a major setback for your venture. The limitations of offline business are the reasons that uprisings the need for a real estate website. Refer to the points mentioned below for a better understanding-
- Approximately 130 million people only have access to all the newspapers when compared with the active internet users that are more than 401 million.
- Cost involved in offline marketing is much higher than the online methods.
- Online real estate websites let you establish real-time interaction with the customers, unlike offline advertising.
- Website helps you engage global customers, unlike the offline resources that are local and limited.
Benefits of Real Estate Website
When you say ‘yes’ to a real estate website development, you attract a lot of advantages associated with it. Scroll down to discover how equipping the online solutions in your business can make all the difference-
- With the help of a real estate website, you can create engaging contents that appeal to the taste of a large demographic.
- It can reduce the huge spendings that are involved with offline marketing.
- Keeps the campaign advertising accountable, eventually supporting it in increasing marketing ROI.
- Real estate website can give potential customers a detailed insight into the vision and services of your company.
Real Estate Portal Development with Real Estate Listing
Creating a website is not as easy as it seems, instead, it takes a lot of hard efforts and time of experienced developers to hand you a feature-rich app product. While creating a website, many things need to be taken care of such as listings, listing style, payment management, creating descriptions and many more.
Website building solutions like WordPress are considered the effective ones that can help you create a competent website because of the wide range of customization and ease of use that it offers.
There are many methods that can be utilized to create a real estate website; however, to make things a bit easier for you, we have broken the entire process into easy steps to make it easy for you to understand.
- Domain and Hosting: Getting the website’s address and web-space
- Initial setup of your website
- Customizing exactly the way you want
- Add properties to display
- Featuring the advertisements
- Accept online payments
- Advertising user’s properties
- Promoting it
Domain and Hosting: Getting the website’s address and web-space
Before you proceed into real estate website development, the first thing that you need to do is to acquire a domain name (serves as the address for your website) and server space (used to store data).
At the time when you approach to get your domain name, make sure that it fulfils the below-mentioned criteria-
- Easy to remember.
- Short, precise and without special characters or hyphen.
- Getting a ‘.com’ website should be the aim.
- The name should resonate with the business.
After you finalize the domain name for your website, the next thing should be to get a server space.
There are many companies that provide hosting services at a price but if in case of any confusion, it is advised that you take help of a Real Estate Mobile App Development Company.
Initial setup of your website
Once you are done with the registration process and reserving a domain space, the next step is to initiate the development process with the help of a reliable Content Management System like WordPress.
The reason that makes us finalize WordPress is its proven capability as one of the best CMS platforms available in the market. It lets even the developer without much or no knowledge of coding create appealing websites using a variety of tools and templates that it offers.
Few of the reasons that make WordPress an effective tool for creating your real estate website is as follows-
- It is free and Open Source.
- The high level of flexibility caters to all your needs.
- It offers a wide array of themes for easy customization.
- User-friendly characteristics make it easy to use.
- Supports a ton of plug-ins.
No doubt that WordPress supports tons of plug-ins as already mentioned, but choosing Easy Property Listings has its own merits. It can help you manage endless goals without any hassle, from showcasing the properties to customers and managing the listings.
It turns out your Real Estate website into an enriched location-based directory that displays the nearby properties in a well-organized manner. Moreover, the plug-in also allows you to feature package based listing to generate additional revenue.
Customizing exactly the way you want
After structuring the website with dummy data comes the time to play with the real data. But before you proceed with it, let us get to know how to customize it to make it look exactly the way you want.
- Updating logo and site title
- Optimizing colours
- Updating pages & menu
- Fixing page elements and sidebars
Add properties to display
Now when you are done creating the basic structure of the website, the next thing that comes in is to fill content in it. The content of your real estate website will be the properties that you will list.
It involves at least two steps, one is to create categories and the other is to list the properties as per the categories that you create. You can also choose to create more fields and subfields as per the requirements.
Featuring the advertisements
After the real estate website is ready to launch, the next thing that you should consider is to monetize the platform by inducing ads. You can feature ads received in HTML code containing all the images, videos and text in various sections on your real estate website.
Accept online payments
There can be two ways to accept payments-
Nowadays, online mode of payments is preferred over offline modes. Accepting online payments will require you to integrate payment gateway service whereas offline modes can be featured on your own discretion.
Make sure that you feature a variety of online payment options such as adding debit cards & credit cards, net banking, payment gateway services like PayPal and Paytm etc.
Advertising user’s properties
Now when you have created a real estate directory, the next thing that you will require is to attract more owners to list their properties. It can help you monetize your platform; however, you should be well prepared with the pricing plan and a directory theme can be best utilized for the purpose.
Redirecting traffic on your real estate platform is the real challenge that you will be facing once after you create and deploy your real estate listing platform. This is where marketing and promotion come into the picture.
There are many methods that you can opt-in making marketing as effective as possible. For instance, informal promotions and digital marketing are the two of the most popular and effective methods that can help spread the word of your newly launched real estate portal.
Following the 8 steps guide as mentioned in this article will help you get closer to your dream of creating a digital real estate solution to take your business to the next level.
Role of BR Softech Pvt. Ltd. in creating Real Estate Website
Now when you know all the basics of creating your own real estate website using Easy Property Listings, the next thing that you would look after is a reliable real estate software development company. Out of hundreds of thousands of software developers available in the market, opting-out an ideal one can be quite challenging for you.
BR Softech Pvt. Ltd. is a software development company that can help you with your real estate project with complete front-end development and back-end development assistance for a seamless operation.
You can also choose from many clone scripts that are available in the market such as Zillow Clone Script to simplify the entire process.
BR Softech Pvt. Ltd. excels in providing cost-effective IT Solutions. Established in August 2010 with over 10+ years of rich experience. An Apex rated IT serving company around the world. Our team of innovative and creative designers deals in web designing, mobile/ software development and other digital marketing services intending to deliver outstanding digital outcomes.