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Game Development

How to Start an Online Casino Business: Licensing, Software, Marketing Plans

written by Nitin Garg | Oct 15, 2022

How would you feel if you could earn income through your passion for online gambling? We bet it would feel tremendous! However, have you ever wondered about how to start an online gambling business? If not, this blog will help you start your own online casino business. 

Starting an online gambling business is one of the most profitable ventures of all gambling businesses that comes with its own shares of advantages. Nevertheless, breaking into the online casino gambling market is not an easy task. With hundreds or thousands of online casinos in competition, new entrants must walk an extra mile to establish themselves in the industry.

If you are searching answers for questions like how to start an online casino business, how to get an online casino licence, how to develop casino software, or how to market your online casino, then you are at the right place! 

What are the Benefits of the Online Casino Business? 

Whether it’s an offline business or an online business, the first thing that comes to mind is whether the business will be profitable or not. The online casino game business is not an exception. Are you struggling to determine whether the business will be profitable? We’ve outlined a few advantages associated with starting an online casino business to help you determine whether or not you should start your online gambling business. 

Online Gambling Has Become a Multi-Billion Dollar Industry

Among the most engaging and entertaining industries in the market, the online casino gaming industry is growing rapidly. Grand View Research estimates that the online gambling market reached $53.7 billion in the year 2019 and is projected to grow at a CAGR of 11.5% from 2021 to 2027. (Source)

Image Credit: Grand View Research

This growth is powered by increased smartphone penetration in the world and easy access to the internet. In contrast to offline casinos where adopting new technologies is costly, online casinos can be easily integrated with all the trending technologies. This, in turn, brings the attention of the players who haven’t considered playing the casino games.

Economically Feasible to Run

When opening a brick-and-mortar casino, what’s the first thing you need to set up? Physical space, correct. Owning a space or renting one, either way, you need to invest a lot, and that too at the beginning of a new business. However, in the case of the online casino business, physical space is no longer a matter of talk as it exists in the digital world. Apart from physical space requirements, you will also need to employ several machines, equipment, or staff to attain your customers. This will also add up to the running costs of the casino. 

However, that’s not the case with online casino business! You can start your own gambling business with a few investments. All you need to do is invest in getting an Online casino licence, marketing, software/website maintenance, and fee to renew the licence. Taking into account all these costs, you will find that starting an online casino business is economically more feasible than starting a brick-and-mortar casino game business. 

Cryptocurrencies As a Potential Means Of Payment

The popularity of cryptocurrencies is not a hidden secret. There has been widespread adoption of cryptocurrencies in recent years. Gamblers prefer to make payments using cryptocurrencies as it offers low fees and faster transaction facilities. Also, gamblers from unregulated markets like Canada prefer to be anonymous with all their transactions, and this seems possible with the use of cryptocurrency. In the case of the online casino business, the adoption of digital currencies like Bitcoin can be done easily, which remains impossible with land-based casinos. 

Independent of Geographical Boundaries

Land-based casinos remain accessible to the people located in the surrounding location of the casino. By contrast, online casinos are available to players all over the world. With an online casino business plan, you can target gamblers from all around the world. To put it simply, online casinos are global in nature, independent of geographical boundaries.  

How to Start an Online Casino Business: Complete Online Casino Business Plan

Here you will find a few of the things that you need to do to fuel your online casino business model: 

1. Market Research

The online casino game development segment is broad and full of competition. Not every entrance could reach the pinnacle of success unless they hold a deep understanding of the online casino business. 

You can start by learning about the current industry trends and by studying the statistics and forecasts for the gambling industry. It would be beneficial to be familiar with different genres found in the casino game industry. Consider all the online casino business opportunities and select the one you believe will be of most benefit to your business in the long run.

2. Get a Gaming Licence

Making a business legal is one of the great concerns for many people. And when it comes to online gambling business, it is to know how to start gambling business and how to get an online casino licence. Licences for the online casino can be obtained in a variety of ways, depending on the country. Before getting a licence, make sure the online casino business is legal in the chosen territory.

Here are a few of the jurisdictions where you can avail of a legal licence for an online casino. 

The UK licensed online casino: Casino gambling is legal in the United Kingdom and regulated by the Gambling Commission as per the Gambling Act of 2005.  

Philippines online casino licence: All sorts of online gambling are casinos, poker or lotteries are legal in the Philippines. 

Australian licensed online casinos: Offline betting is illegal in Australia as per the Interactive Gambling Act 2001 (the IGA). However, an exception is made for the online casino. Starting an online casino business in Australia as long as you have a valid licence.  

Canada online casino licence: Under the Federal Law of Canada online gambling is legal in the country. The Kahnawake Gaming Commission (KGC) is responsible for issuing the online casino licence. 

Hungry online casino licence: Both land-based and online gambling are legal in Hungary under the Hungarian Gambling Law Act XXXIV of 1991.

Gambling in the United States: In the USA, online gambling legality varies depending on different state laws. New Jersey, Michigan, lowa, and Pennsylvania are some of the few states where gambling is not restricted with a valid licence. 

Also Read – How Can We Choose Best Casino Game Development Services?

3. Choose a Reliable Software Provider

Choosing the right casino software provider is an important aspect to consider before you launch your business, as it will greatly affect the success of your endeavour. It will be in your greatest interest to evaluate all aspects of the project including the pricing, the content, the deployment times, and the post-maintenance support before getting into an agreement with the software provider. 

Our recommendation is to partner with a software provider that keeps quality at the forefront. Other characteristics to look for include an intuitive user interface, eye-catching graphics, and a strong security system.

BR Softech is a highly accredited software provider that is ready to assist you with any concerns you might have while starting your online casino business. 

4. Gambling Content For Your Online Casino Website

As we mentioned previously, the software or website you use to operate your online casino will be vital to its success. The industry is filled with fierce competition, so you must create unique content to strengthen your position in the market. We recommend you to emphasize the variety of gaming content in your casino software or website to appeal to as many audiences as possible.

Below are some of the most popular gambling content that you can use to build your online casino business.

5. Website Creation

A well-designed and user-friendly website will appeal most to visitors and potential players. The creation of a website is one of the inevitable steps involved in starting an online casino business. 

You either opt for custom website development or make use of the pre-built website templates. No matter what choice you made, you need to pay attention to the visual appearance of your website. Avoid overloading the website with unnecessary graphical elements, as it will increase the site loading time. 

Your online casino website developer’s ultimate focus should be on enhancing the navigation usability of the website to ensure the smooth operations of the website. 

6. Strong Payment Gateway

Online transactions are at the heart of the online casino industry. Thus, you need to integrate secure send and receive payment methods to make it more convenient for your customers to make payments. Casinos should be integrated with a payment gateway that supports multiple currencies and offer advanced risk management to gain the trust of their customers.

7. Choose from Different Types of Online Casino Games 

Apart from knowing how to start an online gambling business, also decide on what type of casino business you want to start. Gambling is itself a very wide term and includes different types of casino games. Some of the famous online gambling games are casinos, lottery, poker, teen patti game, baccarat, blackjack, roulette, texas holdem etc. Before choosing a right gambling business, make sure to know your target audience as well.

8. Marketing & Promotion Activities

In order to be successful in any business you are operating, whether it is offline or online, you need to capitalize on marketing. Online casino business is not an exception. You need to craft effective marketing strategies to reach out to your potential audience and simulate them to your online casino business plan. Plan your strategy based on the interests of your audience in order to attract more visitors to your site. As a further option, you can introduce loyalty programs and bonus systems to retain players. 

9. Customer Support

The business is online which means you need to ensure its smooth operations 24*7.  To achieve that, you should hire support executives who can offer 24*7 support your customers in case of any failure or interruption. Make sure to always be accessible to your customers for a long-term relationship that will be fruitful.  

Read More:- Ultimate Guide on Metaverse Casino Games Development

How Much Does It Cost To Open An Online Casino Business?

How much do I need to spend to bring an online casino business idea into reality? The answer to this question is not clear. There are a number of factors affecting the cost of online gambling business. Let’s see what those factors are. 

1. Online Gambling Licence Fees

Depending on the country selected, the online gambling licence fee will vary. As an estimation, the licence fee can be anything between $35,000 to $100,000.  

2. Online Casino Marketing Plans

It has already been mentioned that online gambling is a fiercely competitive industry. Therefore, you need to spend a lot on promoting your online casino business. Approximately 40% of your entire project budget needs to be spent on marketing. Typically, this figure falls between $250K and $400K. 

3. Online Casino Software Development Cost

After marketing, online casino software development is going to cost you the most. The cost of Casino software development will vary depending on your requirements. This cost would be somewhere between $10,000 and $30,000. 

Note: By taking all the above expenses into consideration, the total cost you might need to spend is around $100,000 or more. 

Online Casinos Need Gambling Licences, So Why Should They Get One?

You need an offshore gambling licence if you want your online gambling business plan to be successful. Almost every jurisdiction or country requires you to be registered and compliant if you offer online gambling.

An online gambling licence is necessary for the following reasons.

Gaming licences are required for online gaming.

  • Obtain legal permission to operate in a wide range of international jurisdictions
  • Make sure your product is legal and available to citizens worldwide
  • Some offshore licensing jurisdictions offer zero or low tax rates
  • Work with all of the major payment providers and merchants to negotiate solid relationships and terms
  • You can open settlement accounts in a variety of jurisdictions
  • Become a sponsor, advertise elsewhere, and benefit from lucrative advertising deals
  • The best hardware providers will be available to you
  • Streamline your gaming experience with the best games and software
  • Your gaming app should be listed on the Google Play and App Store
  • Licensing gives you credibility and authenticity. This will reassure your clients and make them more likely to choose you.
  • If you operate an online gambling site illegally, you will not face any penalties, fines, arrests, prosecutions, or prosecutions.

There is a high level of regulation in the online gambling world to prevent money laundering, fraud, and other forms of criminal activity. While no one likes to be overly regulated to stifle innovation and casino game development, some oversight is necessary. In many jurisdictions, stakeholders are protected while the iGaming industry business model has the opportunity to grow and develop.

If you’re looking for licensing jurisdictions, what should you consider?

  • The licence does not cover all rights.

You should indicate in a notice if a third party has publicity or trademark rights. All third-party content used under another licence (even if it is the same Creative Commons licence as you applied for) and any content you adapted under exceptions or limitations to copyright are included here.

  • Licensing should be specific.

Text, images, and music are all elements of any given work. If a licence covers some of those, it should be marked or indicated in a notice

  • Ensure the material is copyrighted.

The licence is only operative if copyright or sui generis database rights are at issue. Materials in the public domain should not be subjected to them.

  • Licences cannot be revoked.

Anybody who receives your material may use it under a CC licence as long as the material is protected by copyright and similar rights.

  • Ensure the material is CC-licensed.

Game development Software and hardware are excluded from the use of licences.

  • Use of the material requires clear rights.

If CC licences include rights others hold, ensure you obtain permission before sublicensing. You may not own the rights to the material if you created it as part of your employment or for hire and may need consent before applying for a CC licence.

Read More:- Top 7 Trending Virtual Reality Casino Games in 2021-22

Gambling Regulations in Different Countries

Online gambling business is regulated differently in different countries. The laws governing marijuana are murky in some states, while others outright ban it. An attempt is made to shed some light on this issue in this article. 

Heavily Regulated Markets

The U.S.

The United States has both federal and state laws. Online gambling laws and regulations are also subject to state regulation. Although traditional gambling is largely regulated, online gambling has been scrutinized because of its financial transactions. Money transfers in betting games are prohibited in some states unless both states are specifically authorized to do so. 


Even though online gambling is not illegal in Canada, Canadian legislation is unclear. Websites and companies cannot be outlawed under the Act in place because it has no jurisdiction over online gambling. 

United Kingdom 

UK gambling companies and websites are regulated strictly by a commission that grants and withdraws licences. Gaming legislation is primarily intended to prevent crime from being financed by gambling profits. 

Prohibited or Severely Restricted Markets for Online Gambling

Gambling in any form is illegal in only eight countries. The following are listed:

  • CyprusPoland
  • North Korea
  • United Arab Emirates
  • Singapore
  • Brunei
  • Cambodia

Online gambling laws are murky or nonexistent in other countries. Most countries do not penalize people who play online gambling. 

Unregulated Markets

There is little to no regulation of online gambling in countries where it is completely prohibited. Chinese, Hong Kong, and Russian examples would be examples of this.


Asian countries have the most restricted markets and the most simultaneous customers. Gambling has been banned in China except for government-run lotteries, but several international websites welcome Chinese gamblers. 

Hong Kong

Despite Hong Kong’s relative gambling freedom, the city has mostly followed China’s model and prohibited gambling ultimately. Both players and operators are subject to punishment. 


It was in 2009 that Russia enacted a law that prohibited all forms of gambling, and online gambling was included in this. The overall position is still probationary, even though there has been a slow reversal.

Read More:- How to Choose Which Live Casino Software Is Best for You? (Pros, Cons & Features)

Final Thoughts

We hope you might have got an answer for how to start an online gambling business. You can see from the list above that starting an online casino business model involves several steps. Among all of these steps the need for hiring a reliable software provider is an inevitable step.  

BR Softech is one of the most reliable providers of online casino software that has years of experience in assisting entrepreneurs to launch their online gambling businesses. From market research to become a fortunate name on the market, we will guide you through every stage of an online casino business plan to start an online casino business.


What is the typical timeframe for starting an online casino?

An online casino business usually takes around three months to get off the ground. The time can be influenced by factors such as website design, development platform, custom functionalities and so on.

Is running an online casino legal?

As long as you are licensed to gamble online, running a casino is completely legal.

What is a Turnkey online casino business?

Turnkey online casino business is meant for those who are interested in self-owned corporate structure and licensing requirements to start an online casino business. It is a fully customized solution aimed at meeting all the personalized needs of the customers.

Is it possible to see the demo online casino software before actual casino game development takes place?

A big yes, you can contact our business manager to request a demo of online casino software before the actual development takes place.

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Nitin Garg

I am Nitin Garg Founder of BR Softech PVT LTD - an Award-winning, app, web & game development company. We are armed with 180+ geeks & 2753 clients worldwide, I have driven by the spirit of entrepreneurship and dream to build a billion-dollar-company.

About Us

BR Softech Pvt. Ltd. excels in providing cost-effective IT Solutions. Established in August 2012 with over 10+ years of rich experience. An Apex rated IT serving company around the world. Our team of innovative and creative designers deals in web designing, and mobile game/software development intending to deliver outstanding digital outcomes.


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