From simple puzzles to massive multiplayer hits, here are 7 iOS games that generated millions in revenue — and lessons developers can learn from them.
Revenue: $1B+ annually
What Worked: – Addictive level design – Simple, colorful UI – In-app purchases blended with gameplay
Lesson: Design with progression in mind. Make users feel rewarded at every step.
Revenue: $3B+ (lifetime)
What Worked: – AAA-level graphics – Competitive multiplayer – Regular seasonal updates
Lesson: Offer immersive gameplay and keep the experience fresh with live updates.
Revenue: $6B+
What Worked: – Community-based gameplay – Strategic depth – Long-term player retention
Lesson: Focus on multiplayer mechanics and build communities around your game.
Revenue: Spiked to millions in 2020
What Worked: – Addictive level design – Simple, colorful UI – In-app purchases blended with gameplay
Lesson: Design with progression in mind. Make users feel rewarded at every step.
Revenue: $2B+ in 2023
What Worked: – User-generated content – Built-in monetization tools – Strong developer ecosystem
Lesson: Empower users to create and build — it adds stickiness and longevity.
Revenue: $6B+
What Worked: – Augmented Reality (AR) – Brand nostalgia – Real-world engagement
Lesson: Leverage real-world interaction and recognizable IP to elevate immersion.
Revenue: $150M+ (2022 alone)
What Worked: – Endless runner format – Stunning visuals – Smooth, intuitive controls
Lesson: Simplicity plus visual appeal creates long-lasting engagement on mobile.
– Focus on user experience over complexity – Monetization should feel natural – Regular updates keep players coming back – Community-driven or viral mechanics boost visibility Strong UI/UX can outperform heavy tech in casual games
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