Do you want to start your online board game business in India? Here is the guide for you! Starting a board game business is a difficult task. Ask any entrepreneur and they will tell you that starting and running a board game business comes with its fair share of obstacles. The board game business market is currently booming. The arrival of online board games in the digital sector revolutionized the industry. Nowadays, board games are prevalent in the mobile gaming industry.
Because of this immense popularity, Google Play Store and App Store are filled with a thousand online board game apps. Therefore, board game developers are incorporating the latest technologies into their products to cope with the increased competition and enhance the user experience.
Board games like Ludo, Snakes & Ladders, and Monopoly are very popular in India. They are a household game and part of celebrations and festivities. However, starting a board game business requires extensive research and business strategies. Let us look at the market statistics of online board games.
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The total revenue in the board game segment is expected to reach $3.1 billion by the end of 2022. The board game industry growth rate is at a CAGR of 10.5% during the forecast period(2022-2026). It is expected to be worth $4.6 billion by 2026.
In-app revenue in the board games segment is valued at $1.7 billion in 2022. The revenue from paid apps in the board game segment is valued at $50.47 million in the year 2022. (Source)
The above statistics are enough to prove that the board game industry is very profitable and lucrative. The board game market holds great revenue potential and with efficient board game business strategies, one can expect a high ROI from the market. Moreover, various board game industry trends are driving the growth of the industry and attracting a large audience towards business board game apps.
Also Read: Board Game Development- A Detailed Guide
Starting a Board Game business in India offers a plethora of benefits to organizations and users. Let’s take a look at the most prominent benefits of starting your own online board game business venture. Also, you can employ various business strategy board games to further enhance your business.
A business of online board games has massive potential in the current scenario. There is a huge user base for online board games. People of all age groups enjoy playing board games on their smartphones. Board games are generally easy-to-play and don’t require strategic planning to win. A business of board games is sure to gather a large audience and generate high revenue.
Online board games are quite addictive and once a customer is involved in your product, it is difficult to leave. Board games with their simple gameplay and stunning 3D visuals have a high customer retention rate. Moreover, you can also implement various features in your application like Referral Rewards and Loyalty Programs that keep the user engaged and satisfied.
Board games have a simple business model and don’t require complex monetization strategies. The introduction of microtransactions in the board game app can help you generate additional revenue. Moreover, you can use in-app advertisements to further boost your revenue. However, it is also important to strategically place your ads so they don’t hamper the gameplay experience. Due to the simple business model, people are showing their interest in starting their own board game business in India.
Developing an online board game app is cost-effective. Board games have simple mechanics and are generally light. Low infrastructural cost means you can enjoy higher profits with a low investment. This is one of the major reasons why starting an online board game business is so popular right now.
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Board games generally have the ability to reach a wider audience. There are thousands of board game apps on the Google Play Store and App Store that are receiving a large audience. One of the best aspects of board games is that there are various genres you can work with. Popular board game apps like Ludo, Carrom, 8 Ball Pool, and Business board game belong to different genres and have different sets of rules.
As you can see, there are plenty of advantages to starting a board game business. There is a huge possibility of generating massive revenues from online board games. Board games like Ludo, Carrom, and business board games dominate the Indian market and are among the most-played mobile games.
Starting a business of online board games in India is in no way an easy task. Yes, there are various advantages to starting a business but how do you start? What is the amount of capital I need? How do I select the target audience? These questions plague the mind of every budding entrepreneur. Luckily for you, we have provided a step-by-step guide to transform your board game business idea to life.
One of the first and foremost things to do is conduct thorough market research when you are going to start your board game business in India. Market analysis will help you understand the current trends in the industry. It is very important to figure out what the audience is looking for and what features are in demand. Proper research can also help you in highlighting the competitor’s weaknesses and strengths. As the popular saying goes “ Keep your friends close, and enemies closer” After a thorough Market Analysis, you must be able to answer the following questions-
Another important thing to note is choosing the target audience for your board game. People of all age groups and demographics enjoy playing online board games. In this case, it becomes quite difficult for you to choose the desired target audience. It is important to choose your target audience before you start developing your board game business. Take your time, research the market, and decide on a target audience before moving to the next step of the development phase.
The next step is to hire a board game development company that will help you bring your board game idea into reality. There is a lot of research that goes into deciding which board game company is the most suitable for you. You should look at various factors like client testimonials, the portfolio of the company, etc. Also, you should ask for a demo app before hiring, most companies will provide a demo in return for a small fee.
You can develop a world-class application but it wouldn’t matter if your board game doesn’t reach your target audience. Marketing strategies are developed to take care of this problem. You should be familiar with efficient marketing strategies before your application hits the shelves. You can implement various marketing strategies to promote your application across various platforms.
Some prominent marketing strategies are as follows-
Opening a company bank account is essential as it protects your personal assets in case your board game business is sued. Establishing a functional company bank account not only protects your personal assets but also simplifies taxes and bookkeeping.
A website can be an integral part of your board game company. The website has all the information about your company’s business including your product and other important information regarding your business. A well-built website will create an impression of a large board game company and create a sense of brand familiarity among users.
The final step of the process is to launch your product in the market. Your job isn’t complete after you’ve launched your application. You must now focus on providing post-launch customer support to users. It is important to hire a good customer support team who are adept at addressing and solving users’ queries. Also, make use of various marketing strategies to ensure your product reaches a wider audience.
Also Read:- Board Game Design Guide: Everything You Need To Know In 2024
If you are looking to hire a board game development company to start your board game business, there are several factors you should keep in mind. Here are some of the most prominent factors that can help you make an informed decision.
The portfolio consists of all the projects the game development partner has completed to date. While choosing a development partner, make sure to study the portfolio extensively. The portfolio of the company will give you information about the previous projects the company has handled. You should focus on game projects that are similar to yours. This process will give you a general idea about the competency of the company.
For example- if you are starting a business for online board games, you should look for the same types of business board game apps in the portfolio of the company.
Another point you shouldn’t neglect is the client testimonials of a specific company. The client reviews will let you know about the experience of the customers with the company. Always start with negative reviews, they will help you determine where the company is lacking. If you’re confused about your decision, client reviews will provide you with some clarity.
One of the most important things while developing board games is the competency of the developers. Make sure that the game development you’re hiring has adept and experienced developers. They are the heart and soul of the game development process and you can’t hope to build a reliable board game without skilled developers.
Cost is one of the biggest factors when hiring a company to give shape to your online board game business idea. Companies with years of industry experience will cost more than a small startup. Hiring an experienced company may increase your development cost. Also, the region greatly affects the cost of the company. Indian-based developers charge less than USA-based developers. Look after all the variables and make an informed decision.
If we look at the market statistics, the board game industry is a very lucrative and profitable market. The industry boasts a high revenue potential and maximum ROI. Starting a board game business comes with its fair share of challenges, but if you are committed and driven you can overcome the obstacles with a little help from a board game company UK.
BR Softech is a pioneer in board game development and has experienced and skilled developers. Our developers are well-versed in the latest technologies and will assist you in every step of the development process. If you want to develop a board game, you can contact us immediately.
Ans. Yes, the current market statistics show that the industry is booming right now, and starting an online board game can fetch you high revenue.
Ans. If you want to create a professional board game, you must hire a board game development company. The company will take care of the development process while keeping you in the loop.
Ans. If you want to generate revenue from your board game, there are various monetization strategies you can employ. In-app advertisements and brand promotions are effective ways to boost your revenue.
