Ever since the advent of affordable smartphones and increased internet connectivity all around the world, the online card game market has registered significant growth. It has become one of the most profitable business ventures out there. While the mobile card game business has been popularized for quite some time, penetrating and thriving in the market seems to be a daunting task. The mobile gaming industry is filled with enormous competition and it can be quite difficult for a newcomer to stand out in the market. Fret not, we have brought you some essential tips that will help you facilitate your business’ growth in the online video gaming industry. But first, let’s take a look at the market statistics.
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Source: (Statista)
It is evident from the above chart and statistics that the card game industry has shown significant growth and will expand further in the upcoming years. The surge in growth is one of the most prominent reasons why entrepreneurs are interested to invest in this segment.
If you want to invest in the mobile card game business, you will need a killer casino card game application. Let’s take a look at the essential features required to create a stellar card game app.
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The features of a casino card game are one of the essential elements that determine the user engagement of your app. Integrating user-friendly and interactive features will help you attract a large user base and increase your revenue significantly.
| Features | Description |
| Safe and Secure Payment Gateways | An online card game will include monetary transactions. It is important to integrate safe and reliable payment gateways that protect the users’ financial information. Make sure to also provide multiple payment options. |
| Private Room | The private room feature allows users to create their own private room where they can invite their friends and family and enjoy the card game. |
Live Chat | The live chat feature allows users to interact and connect with each other using voice, texts, and emojis while playing the card game. |
| Refer & Earn | The referral rewards feature allows users to invite their friends and family to the card game platform. Moreover, the users get additional rewards whenever a user joins the game through their invite link. |
| Multilingual | An online card game caters to a global audience. Make sure to integrate multilingual support so users from different regions can enjoy the game in their preferred language/ |
| Crypto Support | Nowadays, online card games provide cryptocurrency support in their apps. It allows users to make transactions using their preferred cryptocurrency. |
| Daily Rewards | Users are awarded daily rewards and bonuses just for logging in to the application every day. |
| 24×7 Customer Support | It is important to provide round-the-clock customer support to address and solve users’ queries. |
These are some of the features that will attract users towards your game application. Features like referral rewards are essential in increasing the user base and pleasing the existing users simultaneously.
Read More:- Card Games List Which is Beneficial for Online Gaming Business?
The main objective of a mobile card game business is to generate revenue and make a profit. In order to generate profit, you will have to attract an audience which can be a daunting task. Fear not, we will guide you through the process. Here we have listed some important tips that will help you climb the ladder in the mobile gaming industry.
The gaming industry is fierce and there is cut-throat competition. High competition means all the best strategies have been tried and tested. However, before you start developing your card game, it is essential to analyse the market. Identify the top competitors and read through their user reviews to figure out the customer complaints and positive remarks about other card games. This information will help you determine what features should be included in your card game app, and what features you should exclude.
Every target audience has different preferences. If your focus is mainly on online gamblers, it would work in your favour to understand their preferences. Narrow down your research to your target audience to properly understand their likes and dislikes. There are various strategies like surveys that would be ideal.
Nowadays, people gravitate towards YouTube and other video streaming services for game reviews and information. You can advertise your product on the platforms most frequented by your target audience and use creative strategies to catch their attention.
Moreover, understanding your target audience will help you implement efficient marketing strategies. For example- you can partner with other casino card game manufacturers to promote your product to a specific audience.
Also, try to figure out the issues of the audience and see if you can provide a reliable solution to their problems in your card game.
Microtransactions are the backbone of the in-app purchase model. However, gamers are more than likely to skip them as most users are not interested in spending money on a video game. However, rewarded ads that give users something in return like in-game collectables or extra coins provide users with an alternative to microtransactions. Gamers are more than likely to watch ads that provide something in return. The rewarded ads model kills two birds with one stone by creating a new revenue stream while also increasing the overall engagement of your casino card game.
A real life example is Kongregate which implemented the rewarded ads model and saw a 40% to 60% increase in their overall engagement.
Nowadays, special events are integral in increasing the overall engagement of your mobile card game business. Special events allow players to earn additional rewards by completing the event quests and missions. These events provide users with extra rewards and a fresh change of pace from the monotonous gameplay of casino card games.
You can also introduce various welcome bonuses during the event period to attract new users to your card game platform. In addition to increasing overall engagement, limited-time events can also increase your card game’s downloads.
For example- the trending iOS puzzle game Monument Valley saw a significant increase(approx. 8 million downloads in one week) in their downloads during iOS Free Week in 2015.
Read More:- Real Money Game Development- A Comprehensive Guide
In the era of reels and TikTok, influencers are driving the most audience. You can use that to your advantage by hiring influencers that are related to your niche to promote your casino card game among that audience. Influencer marketing is raging right now, as millions of people are connected to these influencers through various social media platforms.
Next Game, a Finnish game development company developed a game called Walking Dead: No Man’s Land and hired some popular influencers to promote the game. Popular influencer Lele Pons posted a promotional four-minute video which received more than 13 million views.
We have saved the best tip for last, while it is the job of video game marketers to promote the card game and increase engagement, it is the job of mobile game developers to create engaging game experiences that grip the user and encourage them to come back for more. Why? Because the return on experience metric goes beyond the ROI metric to help casino card games retain their users and build a long-term user base that generates revenue.
You can attract a massive audience with efficient marketing campaigns but it will all be for nought if you can’t retain those users. This is where mobile game developers come in. It is important to create an engaging and immersive gaming experience as it also gives rise to word-of-mouth marketing. Your users will promote the product for you if they are impressed by the gaming experience of your card game.
Operating an online card game business is a daunting task. The fierce competition makes it hard for newcomers to gain traction and flourish in the mobile gaming industry. However, with the use of efficient marketing strategies and the tips we have provided, you can effectively increase your engagement and retain a loyal fan base over the years. If you are looking for a reliable mobile gaming company to build your card game, you can contact BR Softech.
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Call/WhatsApp: +1-650-727-6690, +91-998-220-1414
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If you want to start an online card game business, you should follow these steps-
1. Market Research
2. Hire Mobile card game developers
3. Develop a wireframe
4. Prototype & Testing
5. Launch & Marketing
Yes, you can hire dedicated mobile game developers to build your card game. However, the prices of developers vary from region to region, so choose wisely.
Yes, the current market scenario is very profitable to start an online card game business. The market is booming and people are flocking towards casino card games for entertainment.
