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How to Brainstorm Creative and Unique Brand Names Ideas?

written by Nidhi Sharma | Sep 26, 2022
Creative and unique brand name ideas

Selecting a brand name is one of the most important steps in starting a business. It’s the first impression customers will have of your company, so it’s important to take the time to brainstorm creative and unique ideas.

Here are 15 tips to get you started:

1. Start by brainstorming a list of words that describe your brand: What feeling do you want your customers to have when they hear your name? 

2. Keep it short and sweet: A shorter name is easier to remember and pronounce.

3. Make sure the domain name is available: You don’t want to find the perfect name only to realize someone else has already claimed the corresponding URL. Use a tool like NameChk to check for availability across multiple platforms.

4. Consider using a made-up word: Some of the most successful brands have created their own words (think Google, Airbnb, or Snapchat). This can be a great way to make your brand more memorable and unique. 

5. Try different spellings: If you’re set on a particular word but the .com domain is already taken, try different spellings or add prefixes or suffixes (e.g., or

6. Use a thesaurus: If you’re stuck, open up a thesaurus and look for synonyms of words that describe your brand. This can help jumpstart your brainstorming.

7. Get feedback from friends and family: Once you have a few ideas, run them past your trusted circle to get their thoughts. 

8. Consider using a tool like Wordoid: This tool helps you generate creative brand names by combining different word parts. 

9. Avoid using common words: You want your brand name to be unique, so avoid using common words that could be easily confused with other brands. 

10. Avoid using your own name: While it might be tempting to use your own name, this can make it harder to sell or franchise your business down the line. 

11. Don’t copy other brands: Not only is this illegal, but it’s also a surefire way to make your brand forgettable. Stand out by coming up with something original.

12. Consider a foreign word: A foreign word can add an element of mystery and intrigue to your brand name. Just make sure you choose a word that doesn’t have negative connotations in the language you’re using it in. 

13. Use alliteration: Alliteration occurs when two or more words start with the same sound. This can be a great way to make your brand name more memorable. 

14. Keep it simple: A complex name can be hard to remember and pronounce. When in doubt, go for something simpler. 

15. Have fun with it: Brainstorming a brand name should be a fun exercise. If you get stuck, try thinking outside the box or using wordplay to come up with something unique. 


When it comes time to brainstorm creative and unique brand name ideas, there are several things you’ll want to keep in mind. First, starts by thinking of words that describe the feeling you want your customers to have when they hear your brand name. Next, try to keep the name short and sweet, as shorter names are typically easier to remember and pronounce. Additionally, be sure to check that the domain name is available before settling on a particular name. 

You may also want to consider using a made-up word, as many successful brands have done in the past. If you’re having trouble coming up with ideas, try looking up synonyms in a thesaurus or running your potential names by friends and family members for feedback. You can also use a tool like Wordoid to generate creative brand names. 

When selecting a name, avoid common words that could be easily confused with other brands and steer clear of using your own name. Additionally, make sure not to copy another brand’s name, as this is both illegal and unoriginal. 

Finally, have fun with the brainstorming process! If you get stuck, try thinking outside the box or using wordplay to come up with something unique. 

By following these tips, you’ll be well on your way to choosing a brand name that’s both creative and memorable.

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Nidhi Sharma

Holding years of rich experience in Content Writing on different niches and exploring ways to learn more. Majorly talks about Traveling, Games, Software, Mobile App Development, Lifestyle and attempts to spread knowledge about the latest trends and technologies.

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