In 2025, launching an online casino is no longer a year-long, million-dollar project. White label casino solutions have transformed the entry process, giving operators a ready-to-launch platform complete with licensed games, payment gateways, and compliance features, all at a fraction of the traditional cost.
However, the big question operators ask is: “How much does a white label casino really cost today?”
The answer is not fixed. While average packages typically range between $10,000 and $40,000, the hidden costs like marketing, legal requirements, and ongoing operations determine your true investment.
In This White Label Cost Guide, You Will Learn:
Cost dynamics of a white label casino
Factors affecting the total cost
How do the features of a casino affect cost?
Hidden expenses associated with a white label online platform
A white label casino is essentially a turnkey casino solution for anyone looking to enter the iGaming industry quickly.
Instead of building a platform from scratch (which can take a significant investment and more than a year), you can license a ready-made platform that is equipped with:
Game providers (Slots, table games, live dealers, etc.)
Secure payment systems
Player management tools
Compliance and licensing support
From my experience working with operators in the US and global markets, white label solutions are especially attractive because they remove technical and regulatory headaches.
You can focus all your efforts on branding, marketing, and player acquisition, while the provider handles the infrastructure and updates behind the scenes.
The result? You can launch your casino in a few weeks and at a cost significantly lower than custom development. Plus, you also get the freedom to scale and customize as your business grows
Market Analysis of White-Label Casino Game Development
The global casino market is experiencing robust growth, with projections indicating a significant increase in market size.
North America: The US market is expanding rapidly, especially in states where online gaming is legalized. Companies like BetMGM are experiencing significant revenue growth, with projections to reach at least $2.6 billion in 2025.
Europe: Countries with established regulatory frameworks continue to see steady growth in online gambling activities.
Asia-Pacific: Emerging markets are contributing to global expansion with increasing internet penetration and mobile gaming adoption.
What is the Cost of a White Label Casino?
So, how much does it actually cost to start a white label casino in 2025?
The truth is, there is no fixed answer. It depends on your goals, customization level, and most importantly, the provider you choose.
From what I have seen with operators I have consulted, most reputable white label casino providers charge between $10,000 and $40,000 for a complete package.
That investment usually covers:
Back-office tools
Platform setup
Core game integrations
Typical Cost Breakdown for a White Label Casino
Cost Component
Share of Total
Notes
Platform setup & integrations
30–40%
Core software & games
Marketing & player acquisition
30–40%
SEO, ads, affiliates
Licensing & compliance
10–20%
Jurisdiction fees
Payment gateways & add-ons
Variable
Depends on provider
At first glance, $10,000 might seem like a great bargain. However, the operators who truly succeed are the ones who plan for full lifecycle costs, not just entry fees.
Hidden Costs Associated With White Label Casinos
One of the biggest mistakes new operators make is underestimating hidden costs.
From my experience working with US and global iGaming startups, these are common expenses you should budget for:
Why Choose a White Label Solution Over Custom Development? (Cost Insights)
When I talk to new operators, the biggest question they face is whether to build a custom online casino from scratch or go with a white label solution. Both options have merit, but the choice often comes down to time, budget, and risk tolerance.
Having worked alongside operators in international iGaming markets, I have seen many startups struggle with the costs and delays of custom development. Here is a quick comparison to help operators understand the effectiveness of a white label casino software:
Factor
White Label Casino Solution
Custom Casino Development
Setup Time
Weeks to a few months (fast market entry)
12-24 months on average (long development cycles)
Initial Cost
$10,000 – $40,000 (affordable for startups)
$500,000+ (can run into millions)
Technical Complexity
Low – provider handles backend, updates, and integrations
High – requires an in-house dev team and ongoing support
Licensing & Compliance
Often included or supported by the provider
The operator must secure and manage independently
Game Integrations
Pre-integrated with top providers, scalable
Requires separate deals and integrations
Customization
Moderate (branding, design, features can be added over time)
Full control, unlimited customization
Risk Level
Low – proven infrastructure reduces bugs and downtime
High – risk of delays, technical issues, and overspend
Focus Areas
Branding, marketing, and player acquisition
Development, compliance, and operations
Scalability
Scalable with additional modules and premium integrations
Scalable but costly and time-intensive
Best For
Startups, new operators, fast market entry
Established operators with large budgets and unique needs
Custom casino development only makes sense when:
You are a well-funded operator with $500,000+ to invest
You need a highly unique casino concept that a white-label provider cannot deliver
You have an in-house tech team to handle ongoing development and updates.
For the majority of iGaming startups in 2025, a white label solution is the smarter, safer, and faster route. It allows you to validate your business model, build your player base, and generate revenue, without burning time and capital.
How to Maximize Casino Revenue and Player Retention? (Expert Tips)
Launching an online casino business is only step one. In fact, long-term profitability depends on how well you attract and retain players. From my experience, the casinos that succeed are not the ones with the flashiest games, but the ones that optimize revenue streams and build loyal communities.
Key Takeaways
White label casino solutions offer a faster, cost-effective alternative to custom development.
Hidden costs like compliance, payment gateways, and marketing must be factored in.
Market demands for white label iGaming platforms are growing rapidly across regulated and emerging markets.
Expert strategies like personalization, loyalty programs, and responsible gaming drive player retention.
Final Words
Launching an online casino is no longer reserved for companies with massive capital. With white label casino software, even startups can enter the iGaming industry with a compliant, feature-rich, and scalable platform. The key is choosing the right partner who not only provides the technology but also ensures long-term growth.
At BR Softech, we are more than just a casino game development company; we are also among the trusted companies that empower operators to deliver immersive player experiences. Ready to launch your own online casino?
Contact BR Softech today and turn your vision into a thriving iGaming business.
Frequently Asked Questions(FAQs)
What is a white label casino solution?
A white label casino solution is a ready-made platform provided by a game vendor or iGaming platform provider that includes games, payment processing, licensing support, and backend systems, allowing operators to launch quickly without building from scratch.
How much does it cost to start a white label online casino?
The cost varies depending on licensing, features, customization, and the provider you choose. Generally, white label solutions are far more affordable than custom casino development, making them ideal for startups and small operators.
Can I customize a white label casino platform?
Yes, while the base framework is pre-built, most white label casino providers allow branding changes, UI/UX customization, game portfolio expansion, and integration of third-party tools to differentiate your casino.
Are white label casinos legal?
The legality of a white label casino depends on the licensing jurisdiction. Partnering with a reputable provider ensures compliance with local regulations and provides the necessary licenses to operate in target markets.
How do white label casinos generate revenue?
Revenue comes from player deposits, game participation, and advanced models such as casino tournament monetization, loyalty programs, and cross-selling other iGaming verticals like sports betting and live dealer games.
Nitin Garg is a seasoned tech entrepreneur and the visionary founder of BR Softech, a globally recognized leader in game development. With over 13 years of industry experience, he has been instrumental in transforming BR Softech into a powerhouse of innovation, offering cutting-edge solutions in Video Games, Blockchain Games, NFT Game Development, and card games like Poker, Rummy, and Teen Patti.
Nitin’s deep expertise in emerging technologies, combined with a sharp business acumen, has helped position BR Softech as a trusted name in the international gaming arena. Under his leadership, BR Softech has built a global clientele of 3,000+ satisfied customers and scaled a dedicated in-house team of 180+ skilled professionals.
