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Game Development

Online Card Game Marketing: Explore the Best Strategies to Market Card Game Business

written by Nitin Garg | Oct 10, 2022
Online Card Game marketing

The COVID-19 outbreak triggered a lockdown all across the globe. This lockdown compelled all citizens to remain inside their homes and seek alternative stress-relieving activities. The gaming industry boomed during the coronavirus lockdown as most of the population resorted to gaming as a means of entertainment. Online gaming has seen a massive paradigm shift. Various adults have also shown an interest in games like solitaire, poker, blackjack, etc. Various casino operators also digitized their ventures and shifted their businesses to the online platform, allowing their businesses to survive and thrive on the internet. The internet paved the way for casino operators to reach a wider audience and expand their business globally.

If you’re thinking of investing in the online card game business and are looking for an online card game development company, we, at BR Softech, specialize in creating online card game websites and applications. Our developers will provide you with a smooth and interactive card game app that will help you thrive in the competitive market.

Today, online card games receive massive engagement. The rise of the internet has drastically increased the number of users turning towards online card games. Games like solitaire and poker are among the most downloaded games on the PlayStore and AppStore. Marketing is one of the most essential elements in making a card game successful online. Without proper marketing strategies and knowledge, it is very difficult to compete and survive in the fierce online market. Don’t panic! We’re here to help. We bring you the top marketing strategies that will enable you to promote your new online card game and revolutionize the market.

Top Tips for Marketing Card Games

Top Tips for Marketing Card Games

It is every developer’s dream to develop a successful game and make money off of it. It makes the experience of card game development very rewarding. However, successful marketing is a herculean task and requires a lot of patience and dedication. If you’re up to the task and patient enough, you will be duly rewarded.

Play your cards right and you will definitely taste success. Below are some pointers to help you devise a foolproof marketing strategy.

Understand Your Audience.

It is a widely believed misconception that card games are only played by older people. With the rise of the internet, many youngsters have shown a keen interest in competitive card games app like rummy, poker, and teen patti. The card game demographic is very diverse. People of all ages enjoy playing card games as they are often very competitive and exciting.

Video Ads

Video ads are trending in the present scenario. If the audience doesn’t know about the gameplay and mechanics of the game, they will rarely be interested. The short, descriptive video gives the audience a basic gist of your game. The exciting gameplay attracts a lot of the masses and is sure to grow your engagement. Create a promotional gameplay video of your card game to market it on various social media platforms like Facebook, Instagram, Twitter, etc.

Online Presence

An online presence is required to convey your ads and marketing campaigns to a wider range of audiences. It is also one of the most effective and cost-effective ways to promote your game. Create a social media profile for your game and share your content with other users.

Promote the Game on Niche Websites.

Search engines are becoming more and more advanced. Promoting the card game on niche gaming websites is a great way to attract an audience as people search for games on gaming websites. Search engines like Google and Bing also show highly relevant results and redirect users to niche gaming websites.

ASO and Organic User Base

You’d be surprised to know how many users you can acquire organically through the app store. Mastering app store optimization is one of the most effective ways to increase your user base. One of the best ways to do it is through paid user acquisition campaigns. But how do you do it? Here’s how

Keyword Research

Apps are ranked on the play store through keyword rankings. Keyword optimization helps increase the likelihood of your game being displayed on the app store. It is essentially SEO for the app store. Choosing relevant and frequently searched keywords for your app can help it gain visibility in the app store.App intelligence tools can be highly helpful for keyword research. They provide access to popular keywords. One of the best features of these tools is that you can monitor your competitors and discover which keywords give the most engagement for them.

Card Game Industry Facts and Statistics

It is beneficial to get an understanding of the online card game market to devise a promotional strategy that suits your product the best.

According to a report by Statista, the worldwide card game market was estimated to be worth $5.6 billion in 2020.

The online card game market was valued at $6.6 billion in 2021.

Online card games like rummy are expected to reach $22 billion over the next few years.

The total investment in the online gaming market in 2021 was $131.1 million.

Due to the worldwide lockdown, many people resorted to online board and card games as sources of entertainment and pastimes.

The online card game industry is growing exponentially with no sign of slowing down. In the present scenario, developing an online card game will prove to be a successful and rewarding business venture and may incur huge profits.

Read More:- Card Games List Which is Beneficial for Online Gaming Business?

Must-have Features for an Online Card Game

 Features for an Online Card Game

It is beneficial for your card game to have the basic as well as the latest features to attract people’s attention. Nowadays, people aren’t interested in mediocre stuff. Your card game must be engaging and should provide an impeccable gaming experience. Features are what define your card game and make it more appealing to new users. Here is a list of features that a card game app must have:

User Signup/Login: This is the first window that pops up when the user opens up the app. The user can get registered and login into the game.

Home Screen: This is the home screen of the game. You can access various options from this screen. Enter or create a new game from this screen to start playing.

Multiple payment options: There must be multiple payment options available for users so they don’t face any hassle while purchasing in-game content.

Live chat: This feature makes the game interactive as it lets the users chat and talk to the players they’re playing with, making the game fun and exciting.

Multiplayer mode: This mode allows the user to play with their friends and family. Most players want to play with their close friends and loved ones.

Referral Rewards: By using a referral code from an existing player while signing up, the player can get additional rewards that enhance the gaming experience.

Tournaments: Play with expert players from all over the globe in this game mode. It is extremely competitive and equally rewarding.

Achievement Badges: Achievement badges are like badges of honour that a player gets when they complete a specific achievement. It is displayed on the player’s profile.

Game History: Users can see the matches they played in the game history section.

Language Selection: Users can select from a wide range of languages in which they want to play the game.

Leaderboards: Leaderboards show the player’s rankings and also display who is currently reigning at the top in your region.

The Cost of Developing an Online Card Game

Many factors affect the cost of an online card game’s development. Factors like UI/UX design, complexity, developer’s location, platform(Android or iOS), hosting, and maintenance are responsible for varying prices. It is difficult to pinpoint an exact number, but the average cost of casino game development ranges from $40k to $150k. The cost can exceed the said amount as various factors are at play in determining the cost.

Read Also: Card Games List Which is Beneficial for Online Gaming Business?

Here is a list of card games that are topping the charts in India 

Google Play

Teen Patti Rico: Keen Fantastic
Junglee Rummy: Play Rummy Game
Teen Patti Max: Lunnon Cedric Craig
Teen Patti Star Online: Daniel PubhlingK
Teen Patti Reality: Online game studio
Callbreak: TeslaTech
Lucky100: Belin Studio
Teen Patti Ajitha: Sleexy Play
Teen Patti Comfun Card Online: Comfun
Teen Patti Octro 3 Patti Rummy: Octro, Inc.

Apple Store

Texas Hold’em Poker: Kama Games
Zynga Poker: Zynga Inc.
Teen Patti Octro: Octro Inc.
Teen Patti Gold: Moonfrog
BlackJack21: Kama Games
Solitaire Grand Harvest: Supertreat
Pokerrrr 2: Moondraw Ltd. 
World Series of Poker: Playtika Ltd.
UNO!: Mattel 163 Ltd.
Big Fish Casino Slots: Big Fish Inc. 

Final Thoughts

Online card games are massively popular on Android and iOS devices. Many users are drawn to the competitive and unpredictable nature of these games. The cutthroat competition to win big rewards makes these games a popular choice among players of all age groups. If you have an idea for a card game application and are having trouble with the technicalities, BR Softech is here to help you achieve your dream of developing an online card game. We are a card game development company that strives to provide the best product to our clients in a short time. We even help market the product effectively so your application succeeds in the competitive environment.

Frequently Asked Questions(FAQs)

Q. What is the development cost of an online card game?

 The cost to develop a card game is dependent on multiple factors like features, cross-platform compatibility, the location of the developer, etc. On average, the development cost of an online card game ranges from $40,000 to $150,000.

Q. What is the most popular online card game?

There are a variety of card games available in online casinos. One of the most popular card games is Poker. Poker sees a lot of audiences and is one of the most loved card games in the United States. Read more about Poker. Popularity Of Online Poker Games In The World

Q. Is it profitable to start an online card game business?

The online card game market was worth $6.6 billion in 2021. Given the market scenario, it is profitable to start your own card game business. The industry is growing at an alarming rate and has a lot of promise.

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Nitin Garg

I am Nitin Garg Founder of BR Softech PVT LTD - an Award-winning, app, web & game development company. We are armed with 180+ geeks & 2753 clients worldwide, I have driven by the spirit of entrepreneurship and dream to build a billion-dollar-company.

About Us

BR Softech Pvt. Ltd. excels in providing cost-effective IT Solutions. Established in August 2012 with over 10+ years of rich experience. An Apex rated IT serving company around the world. Our team of innovative and creative designers deals in web designing, and mobile game/software development intending to deliver outstanding digital outcomes.


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