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Game Development

6 Essential Steps to Take Before Starting an Online Gambling Business

written by Nitin Garg | Nov 30, 2022
Online Gambling Business

What is the primary objective of a business? The answer is to generate maximum revenue and make a profit. The online gambling industry has registered consistent growth in the past few years. More entrepreneurs are investing in the lucrative industry as it shows incredible revenue potential and profit-generating capabilities. The online casino business has turned out to be one of the leading internet businesses of our generation as it allows business operators to earn hefty profits over a short period of time. You can enter this promising industry by starting your own online gambling business.

If you wish to start your own gambling business as an online casino operator, there are various things you should know about. First of all, the cost of setting up an online casino is dependent on various factors. Secondly, the features of the online platform greatly affect user traffic and user retention. Moreover, it is important to incorporate the latest technologies into the platform to keep up with the trends of the industry. 

There are several other factors that make starting an online gambling business an arduous task. But fret not, we are here to streamline the process for you. In this blog, we will highlight the essential steps that will show you how to start a gambling business. But first, let us get a general idea of the market scenario. 

Online Gambling Industry Market Overview

The online gambling and betting industry was valued at $61.5 billion in the year 2021. It has been forecasted to reach a valuation of $114 billion by the year 2028 showing an increase of just over 86%. (Source)

The credit for the popularity of online gambling can be given to the increased usage of smartphones and the rise in internet penetration. Moreover, easy access to online gambling platforms and celebrity brand ambassadors are also propelling the gambling industry. 

The size of the online gambling industry in the United States was valued at $9.5 billion in the year 2021. 

Meanwhile, the European market recorded an estimated revenue of 30.5 billion euros. It is expected to reach a total revenue of 52 billion euros by 2026. 

The market statistics are proof that the online gambling industry is very profitable as a business and shows great revenue potential. Investing in this industry can prove beneficial for you. Starting your gambling business will be the first step to start generating revenue from your iGaming business. 

Steps to Start an Online Gambling Business

Steps to Start an Online Gambling Business

Selecting the Best iGaming Software Provider

The first and most crucial step is to find a reliable iGaming software provider. You will be entering into a long-term partnership with your software provider so make sure to make an informed decision. It will be in your best interest to evaluate certain factors like pricing, client reviews, security features, licensing, and terms of guarantee before making a decision. 

You want to choose an experienced software provider that has a deep understanding of the gaming industry and has worked on projects like yours before. There are various types of iGaming software available like customized solutions, white-label software, and turnkey solutions. You can go for either of them according to your preference. 

However, it will be advantageous if you opt for a customized solution as it provides the most flexibility and customization options. If you are going with a white-label solution, make sure the software provider includes the following features-

  • Gaming software management system
  • A secure payment method with multi-currency support
  • Wide variety of betting options
  • Selection of the best casino games in the industry
  • Customizable iGambling front-end
  • Authorized gambling license
  • 24X7 customer support Service

Content for your Gambling Website

Players will be attracted to the gaming content on your website. It is the main deciding factor that will drive most of your user base. If you want to attract a large user base, you must pay special attention to the gaming content on your website. It will be in your best interest to include the most popular online casino games like Poker, Slots, Baccarat, Roulette, BlackJack, and more. You can take the gambling experience to the next level by providing live dealer and live casino games on your online gambling website. 

Another essential factor that you can include in your online gambling website is the integration of a dedicated sportsbook. Virtual sports and a sportsbook will help your business drive sports fans to your platform. 

Acquire a Gambling License

Every jurisdiction has different gambling laws, which is why it can be difficult to acquire a gambling license. Some countries have lenient gambling laws while some outrightly ban gambling. Currently, these are the legal frameworks present in the gambling industry-

  • Countries regulating gambling laws within their boundaries
  • Countries with regulated gambling laws and a monopoly
  • Countries that don’t permit gambling
  • Countries that don’t have gambling laws

The most preferred and popular jurisdictions are the United Kingdom, Malta, Curacao, Isle of Man, Gibraltar, and Alderney. Make sure to check the reputation, duration, and price of the license before selecting the jurisdiction. However, if you want to skip the process entirely, you can choose our licensed White-label casino software.

Secure and Verified Payment Gateways

An online gambling platform will have a global reach. It is important that your online casino supports international commercial transactions. Make sure your iGaming software provider provides a safe and secure payment gateway that is reliable and protects the users’ financial information. If the players are not able to make transactions quickly, they might lose interest in your platform and you could lose a potential user base. 

Another important thing to consider is cryptocurrency support. Your online casino business must provide multiple payment options including traditional options like credit or debit cards, PayPal, and UPI. Moreover, you can also incorporate crypto support so your online casino can also accept payments from popular cryptocurrencies like Bitcoin, Ethereum, Litecoin, Dogecoin, and Bitcoin Cash. 

Build an Attractive Website

Along with the gambling software, you also need to focus on developing an attractive website. A well-designed and easy-to-navigate website will go a long way to give you an edge in the competitive market. 

You need to partner with the best gambling software provider that holds relevant experience in gambling website development. This way you will be able to ensure that your website is optimized for multiple screens and devices. Looks do matter so make sure the website features stunning visuals and an easy-to-use UI. 

Marketing & Promotional Activities

Marketing is the final and perhaps one of the most expensive steps in starting your own online gambling business. Starting the business and creating a killer website isn’t enough to survive in this fierce competition. Without effective marketing strategies, people can’t notice your platform. If you want to drive traffic on your online casino platform, make sure to develop effective and reliable marketing strategies to help boost your business. In addition to marketing strategies, it is beneficial to have a round-the-clock support system 

Having effective marketing strategies and a reliable customer support team will provide a lot of benefits and allow you to have an edge over your competitors. Popular marketing strategies for a gambling business include-

  • Social Media Marketing
  • Welcome Bonuses
  • Referral Rewards
  • Affiliate Marketing
  • Content Marketing
  • SEO Promotion

Cost to Start an Online Gambling Business

Cost to Start an Online Gambling Business

As you can see, the online gambling business brings several business opportunities for both individuals and businesses. However, it is not an easy task, there are a lot of factors involved in starting an online business as we have mentioned above. On top of that, the cost to start an online gambling business is a prime concern.

The following things play a vital role in determining the cost of casino game development. So let’s dig deep into the blog post to learn about those factors. 

Online Gambling Software

The most important cost to start an online gambling business is casino game software development. Gambling software developers can provide you with software that will attract players and keep them engaged for hours. 

The casino software development will cost you somewhere between $100,000 to $200,000. 

Gambling License

As mentioned earlier, you need to have a gambling license to start your gambling business. Once you have decided on the jurisdiction where you will operate your business, the next step is to submit a request for the gambling license. The cost of an online gambling business license varies from region to region. On average, the gambling license will cost you somewhere around $75,000. 

Secure Payment Services

Since the online gambling business involves financial transactions, therefore you need to deploy a range of payment options to allow your customers to deposit or withdraw money using their preferred mode of payment. You need to develop a payment gateway system, which will cost you around $30,000 on average. 

Website Design

The website is also essential to gain a competitive edge in the market. The website development could take up to $10.000 to $20,000 from your budget. The cost will go up and down depending on the features you decide to incorporate with your website. 

Overall, by taking all the factors into account the cost to start an online gambling business can range from $250,000 to $400,000 depending on your preferences and features of the platform. 

Final Words

Starting an online gambling business is an arduous task. You must plan the process according to your requirements. The above-mentioned points are sure to help you if you want to start your own business. Make sure to take these factors into consideration when you kickstart your online gambling platform. If you are looking for a reliable iGaming software provider, BR Softech is here to fulfil your needs. We provide customized, white-label, and turnkey casino software solutions to boost your business to new heights. 

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Call/WhatsApp: +1-650-727-6690+91-998-220-1414

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Email: sales@brsoftech.com

Frequently Asked Questions(FAQs)
Q. Can you make real money from online gambling?

Ans. Yes, you can make real money from online gambling. However, it is not easy and you must take various factors into account like odds, betting types, amount of bets, etc.

Q. Is a gambling business profitable?

Ans. Yes, a gambling business can be very profitable if you implement efficient marketing strategies and a reliable online gambling platform.

Q. Is it legal to gamble online?

Ans. The legality of online gambling depends on the jurisdiction of the region. The gambling laws also differ from country to country.

Nitin Garg

I am Nitin Garg Founder of BR Softech PVT LTD - an Award-winning, app, web & game development company. We are armed with 180+ geeks & 2753 clients worldwide, I have driven by the spirit of entrepreneurship and dream to build a billion-dollar-company.

About Us

BR Softech Pvt. Ltd. excels in providing cost-effective IT Solutions. Established in August 2012 with over 10+ years of rich experience. An Apex rated IT serving company around the world. Our team of innovative and creative designers deals in web designing, and mobile game/software development intending to deliver outstanding digital outcomes.

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