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Sports Betting

Cost to Develop Sportsbook Betting Software Like Bet365

written by Saloni Agrawal | Apr 29, 2022

With the changing time, people and their habit to deal with things have also changed. We can take instances of watching different sports on TV, previously people used to bet offline with their friends including limited options but now the scenario has changed. 

There are a lot of sports betting gaming software solutions that facilitate users for online sports betting including various sports. Users can create their sports teams and can feel like they are playing in a virtual world. 

If you hire a sports betting software developer from a leading development firm, it will provide you options in sports betting app development that involves Whitelabel sports betting software and custom build sports betting software. Let’s get their details-

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White label Sports Betting Software 

This kind of software is known as customizable or architectural sports software through which a bookie can add betting events, types, and matches as per their convenience. It gives them total authority to select events, matches and betting types to bet on! 

Custom-build Sports Betting Software

Sports providers can build sports betting gaming software solutions with the features they want and can customize them. These sports betting software or websites are designed and built for the users to bet on varied sports, matches or events.  

After doing your analysis and research, you will require a team of dedicated and skilled who can provide you with these kinds of betting software. It will be good if you choose white-label sports betting software.

Which are the Most Famous Sports Betting Smartphone Applications?

If you don’t have any idea about sports betting app development, take reference from one of the famous sports betting apps as there are many available in the market. You can go for a White label sportsbook betting software like Bet365 as it is a popular app among players and has advanced features.  


It is a leading sportsbook software provider in the sports & gaming market that is available for iPad and iPhone devices. This app offers a broad range of services like live games & events and in-play markets. It has an attractive design and facilitates users to navigate fastly via events and categories. It is recommendable for users who prefer bets placed at the end moment.


Various sports app developers use Betfair exchange API to provide similar apps like Betfair to their clients. This app has easily adaptable menus and an impressive design. There are two apps named Betfair, one is used as a classic sportsbook providing all types of betting rates, news, information and statistics. The second is used as an exchange mobile app for players to place bets and get prizes. 

Pinnacle Sports App

The Pinnacle sports API is used for iOS and Android versions that have got much popularity since they entered the market of online sports betting. Their betting functions, services, and other characteristics are amazing, that is why it can be a good companion for sports betting players. 

William Hill

Betfair exchange app is for Android and William Hill is for iPhone users as it has top ranking in the app store. The app design is appealing and impressive and facilitates users with in-play markets and high odd rates. Its features include betting insurance accessible via mobile-only and it motivates players to download the app on their mobile phones.                

Paddy Power

You can develop a sports betting script like the Paddy Power app as it is much used by the players due to its efficient functionality. This app can integrate various features into one app and enables players to watch games, offering a built-in casino to place bets. To attract players, the app offers them promotions and special offers time-to-time. It is known as the best iPhone mobile app for betting among all.

Major Steps to Follow While Building Online Sportsbook Betting Software

While hiring online white label sportsbook software providers to develop sports betting apps like Bet365, you have to look out for the entire sports betting development process. Below are some phrases that are an integral part of the development procedure.

Identifying the User’s Requirements 

Before getting into the sports betting industry, know the requirements of your targeted users. Professional bettors are well composed with the winning or losing elements of the sports betting applications  but there are some newbies also who still need to learn many things about betting. So keep your app at the scale of every kind of user. Analyze what they want in a betting app, you can also offer them betting software like Bet365

Market Analysis

While analyzing the user’s requirements, it is also necessary to see the current market situation and hot trends. According to that, you have to develop your White label sportsbook betting software. Most importantly, don’t follow your competitor’s strategy, do something unique to them. Otherwise, why would players use your app if you are offering the same services?

License & Certificates

If you are going to operate a gambling business, it is necessary to take a permit in the form of a gaming license or certificate from your country’s legal authorities. All the nations have varied sports betting laws under different jurisdiction. You must know about your country’s law for sports betting. Various countries don’t support betting and have declared it illegal. 

Additional Customization 

If you are having a clone betting script, custom betting software, white label sportsbook or ready-made software, then you might need some additional changes to it. These changes can be anything like theme, app logo, overall colour, etc. as per your choice or geography, jurisdiction, sports choice, etc.

Quality Assurance 

After the changes, testing is necessary for the end product in terms of designing and development level to check any glitch inside the system. It needs to be fixed if there is any.

Software Deployment 

Deployment refers to launching the app or website to the users where they can use the software development services after downloading. 

Post-launch Support & Maintenance 

When you hire Betfair software developers, ask them to provide support after the app-launch services. The app needs updates after a specific time for smooth operations and working. 

What is the Cost Evaluation to Build A Sports Betting Software?

There are some considerable aspects while developing a White label sportsbook betting software like Bet365. It includes software platform, features, complexity, software development team and their location, etc.

Software Platform

Android and iOS are the main platforms used for software deployment but the costs of these platforms are different and if you want to have a cross-platform app, then it will cost you higher. 

>>>Read More: Cost of Sports Betting App Development With Top-Class Features<<<

Software Features & Complexities

To have core and advanced features in the betting software, might differ your overall app cost but it will provide an amazing experience to players. Here are some must-add app features-

  • Social media integration

Integrate famous social media networks into your app, this way players can flaunt their winnings in front of their family and friends by sharing them.  

  • One-tap Betting

Only a single click on a mobile phone and your bet is placed. It is a quick and simple process so that all age groups can access the app.

  • Cryptocurrency betting

Hire a sports betting software developer who can provide you with this feature that accepts virtual payments for gaining a competitive advantage, evolving customer base, and more revenue. 

  • In-app advertising 

Maximum your revenue by showcasing the ads of third-party ventures on your app. Also, earn via different metrics comprising clicks, views, impressions, etc. 

  • Multiple Betting

Strengthen your app players by allowing them for multiple bets as per their preferences. Multiple betting with multiple sports will be a perfect combination. 

>>>Read More: A Complete Checklist of Sports Betting Software Development 2021<<<

  • Live match scores

Users must be updated with the live scores of the match and also, about the current matches, leagues and tournaments. It will help them to make a suitable strategy to win. 

  • Odds Estimation

It helps the players to monitor the money they have got when they place a bet on the specific dart.

  • Multi-currency & Multilingual

Players from different regions can choose their native language for the play and currency according to their preferences. 

When you include more features into your app, it also increases app complexity along with its great performance. Choose the app features carefully. 

>>>Read More: How to Build Soccer Betting App: Sports betting Development<<<

Technology Stack Significant For Sports Betting App Like Bet365

  • Database– Hbase, MongoDB, Cassandra, PostgreSQL
  • Real-Time Analytics– spark, Hadoop, Cisco, IBM, Apache Flink
  • Cloud Environment– Google and AWS
  • Macintosh, Debian, CentOS, Ubuntu– Worldwide Operating System
  • Tipgin– Have soccer betting predictions and tips
  • ESPN– For live matches
  • Donbest– To acquire real-time sports information
  • MongoDB– To handle, update, and control the user queries.
  • Swift and Kotlin– To effectively code iOS and Android apps.
  • Sinch, Twilio, Nexmo– For authentication via voice, SMS, and phone 
  • MailChimp Integration, Mandrill– To handle each thing correlated to emails
  • Datastax- data management 

Team for Software Development   

There should be a suitable team that can provide enough software elements. The team is as follows-

  • Project manager
  • Business requirements analyst
  • UI/UX designers
  • Web developers
  • Android or iOS app developers
  • QA engineers

Developer’s Location

The cost of developers varies as per the different areas-

  • India-$15-$80 per hour
  • Eastern Europe- $20-$150 per hour
  • Western Europe- $30-$180 per hour
  • North America- $50-$200 per hour
  • Australia- $50-$160 per hour

So, the overall cost of White label sportsbook betting software development will be up to $25,000. However, when you will hire an expert sports betting software development firm, you will get to know the exact software cost for it. 

>>>Read More: How to Choose the Best Sports Betting App Development Company<<<

Hire BR Softech To Get a Prominent Sportsbook Betting Software Like Bet365!

The price of your betting software can vary due to requirements, ideology, and features but expert developers at BR Softech never compromise on the app quality. We provide end-to-end high-quality solutions at an affordable cost. Hurry up and come to us to have thrilling sports betting software. 

Whether you opt for a basic featured app version or an advanced featured version, leave the rest upon us. Our company will assist you to create a sport betting mobile app and web for your betting business idea.

Saloni Agrawal

I am a passionate and full-time writer with experience in academic writing and blogs related to the IT sector, High-tech, and lifestyle. I’ve grown my skills of content writing with the time and have keen interest in learning and exploring new things.

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