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Game Development

How COVID-19’s Impact on the Mobile Games Market?

written by Harshita Khangarot | Jul 03, 2020
Mobile Games Market

As we all know that, the corona pandemic spread all over the world in just a few weeks, and now it is affecting so many lives out there all over the globe. There are now millions of confirmed cases and thousands of deaths too in many countries and to slow the rate of fatalities and infection, lockdown is applied to almost places that have majorly disturbed the global economy. 

This is how the COVID-19 has impacted all the businesses worldwide as it includes electronics, entertainment, gaming industry, small businesses, etc. Especially the latest Mobile games and gaming industry are getting affected as it has recorded a good hike for mobile game downloads ever as it has more than 13 billion downloads across the Google Play and App store. 

In the time of this pandemic, mobile games have seen a surge in getting popular because social-distancing is making people stay in their homes. Due to this, people are installing more and more mobile games to keep themselves entertained and staying connected with their friends. There is a huge increase in sales for famous video games too like call of duty, animal crossing, and Doom. Multiplayer mobile games are becoming the first choice of the people as they can share and play them with their friends from a safe distance. 

Some of the Essential Points to Reflect the Impact of COVID-19

Here are significant points to describe the detailed impact of corona pandemic on the market of Latest Mobile games, have a look at these-

Growth in Game Downloading

Growth in Game Downloading

At the starting of March, game downloads rose across both stores and enhanced 24% monthly downloads to 5.1 billion, one the other hand in April, these downloads grew by 8% monthly to 5.5 billion. Because of this, India is becoming a key driver for installing new mobile games globally. The country is creating 966 million downloads in April alone that is 29% up from March and 92% up over January. User spending is also increased in mobile games in March and the games earned an estimated $5.8 billion up to 8% from February. Revenue growth also enhanced by 10% monthly to $6.4 billion in April. The revenue growth was higher than download growth in April (Source). 

There are so many effects of the COVID-19 pandemic and this lockdown on the downloads of mobile games and their revenue that will lead to stronger evolution than before and moreover. 

The Leading Games

The top grosser like Honor of Kings and PUBG mobile had an estimated $156 million and $225.2 million AFK arena, Monster Strike, Fate/Grand Order, Gardens capes, and coin master like Latest Mobile games are in the list of top performers. World’s third top grosser is famous MMO Roblox with $96 million and Fortnite is also back on the rise. 

Here are the top 10 mobile games which are leading in terms of highest revenues worldwide- 

  1. PUBG Mobile
  2. Honor of Kings
  3. Roblox
  4. Monster Strike
  5. Coin Master
  6. Fate/Grand Order
  7. GardensCapes
  8. Candy Crush Saga
  9. AFK Arena
  10. Rise of Kingdoms

But when it is about the most downloaded mobile games, save the girl is on the top as it is generating approx. 50.2 million downloads. Playrix is also proved to be specifically popular in April and Gardens Capes installs up 84% to 37.7 million downloads month over month. 

Here is the list of top 10 mobile games that are leading in terms of downloads worldwide-

  1. Save the Girl
  2. Gardenscape
  3. PUBG Mobile
  4. Garena Free Fire
  5. Ludo King
  6. Subway Surfers
  7. Brain Test
  8. Brain Out
  9. Go Knots 3D
  10. Helical Jump

In this pandemic time, many big and expected genres are trying to maintain their positions in the market as the top download generators and top revenue makers and there has been a specific uptick for these Latest Mobile games that are helping out the people to connect people at the time of global lockdown. 

>>> Government of India Launched Aarogya Setu App In India for COVID-19 <<<

Enhancement in Customer’s Engagement

Many businesses are still experiencing the unsettling and disturbing situation of coronavirus pandemic. And, gaming has always been a means of escapism and spending time for people who are confined long to their homes. This national lockdown ban worldwide has led to an essential increase in customer engagement with mobile games, particularly in the mobile market like the Middle East, Asia, and Latin America. Mobile’s accessibility and portability have solidified the dominance of the platform even further this time, partly because of spillover impact from internet cafes in some markets, mostly in Asia. 

Enhanced Revenues

The rise in playing the Latest Mobile games will be beneficial to revenue growth for the sector of mobile gaming. There is growth in direct customer spending and is also offset through the increasingly famous in-game advertising business model. In terms of generating revenues by App stores. Google’s and Apples’ duopoly on the market holds still, but here revenue of third-party is increasing faster-

– Game revenues from Google Play will score $27.8 billion in 2020 and it is claiming 36.0% of the global revenue.

– The App store of Apple will generate $38.8 billion in mobile games in 2020 and account for half of the revenue of mobile games all over the world. 

– The remaining $10.6 billion will be gained from third-party Android app stores.

Final Verdict

The hike in mobile gaming business will continue to grow and cross $100 billion marks in the coming years. Emerging markets for these mobile games are the Middle East and Southeast Asia, Northern Africa, and Latin America as these will contribute to most of the growth. The development of new mobile games is at peak and many companies are having profit through this.

Harshita Khangarot

A skilled content writer and a lifelong learner with an ongoing curiosity to learn more, I specialize in technical, banking, hospitality, and poetry content writing; while taking every opportunity as a responsibility and believe in creativity that is beneficial for society.

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