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Online Poker Game Business: Ultimate Guide

Game Development
Feb 25, 2023
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Online Poker Game Business

Are you planning to launch your own Online Poker Game Business? It is a competitive and thrilling card game played in online casinos worldwide. The popularity of Poker has skyrocketed ever since it came to the online sector. It is widely played in online casinos and investors are even interested in dedicated Poker applications. In the current scenario, an online poker real money gaming business seems highly profitable

According to Data Bridge Market Research, the market size of Poker is expected to be valued at $116,894.3 million by 2028. It is expected to grow at a CAGR of 12.9% during the forecast period(2021 to 2028). 

An online poker business plan has massive revenue generation capabilities. Are you unsure about how to start an online poker game business? We will highlight the factors that you should keep in mind while planning an online poker business.

What is Online Poker?

The game of Poker when played over the internet is called Online Poker. It is partly responsible for the huge increase in the number of Poker players worldwide. Online Poker apps provide various features to gamblers that can’t be found in land-based casinos. 

These applications also provide multiple variants on a single platform. Popular Poker variants include Texas Hold’em Poker, Omaha Poker, 888 Poker, PPpoker Seven Card-Stud, Five Card-draw, High-Low Chicago, etc. These popular variants are available to online gamblers in online Poker applications along with amazing bonuses and promotions that are not available in a brick-and-mortar casino.  

How to Start Online Poker Business in India & USA?

People often ask how to start an online poker business in India & USA. But starting an Online Poker Game Business is not an easy task. A business operator must plan the process beforehand if they hope to start a scalable and reliable business venture. Let’s see what is the optimal poker gaming business plan.

1. Choose the Best Poker Software Provider

You will need a feature-rich Poker gaming platform to run a sustainable business. Developing a Poker application will require you to hire a Poker software development company. There are a ton of options available and it can be quite difficult to choose the best software provider. Make sure to hire a software provider that fulfils all your requirements. They must be adept in developing applications for various platforms within an estimated budget. Here are some pointers that will help you choose the best Poker software provider-

Experience of the Service Provider

Make sure you hire an experienced and competent Poker software provider. An experienced software provider will help you develop a reliable and feature-rich platform that is scalable and ensures high ROI. However, hiring an experienced Poker game development company will affect the development cost significantly. 

Portfolio of the Service Provider

It is necessary to study the portfolio of the company before hiring a company. The portfolio will give you a general idea of all the projects the game development company has completed. If the company has handled projects that are similar to yours, you are in good hands.

Client Testimonials

User reviews and testimonials are integral in figuring out the client experience with a particular company. These reviews will make you aware of firsthand user experiences with the company.

2. Gambling License

If you are going to operate an online poker game business, you must acquire a gambling license from a renowned gambling authority. Various regions have various gambling regulations. However, they all require you to get a gambling license to operate a Poker platform. You can’t start a business in jurisdictions that have banned online gambling activities. 

In the United States of America, online gambling is banned excluding some states which have lenient gambling regulations. You can freely operate an online gambling platform in states like Nevada, New Jersey, Delaware, Michigan, West Virginia, Pennsylvania, and Connecticut. 

However, acquiring a gambling license from the United States is no easy task. Many offshore online gambling platforms opt for a license from the Government of Curacao or the Malta Gambling Authority as they have the most lenient gambling laws and allow you to operate a gambling platform without any hassle. 

3. Website Designing

You will need a user-friendly and visually stunning website if you hope to run a successful online Poker business in India. A well-balanced website will help users get accustomed to your platform. Moreover, you can even use the website as a gaming platform and host online Poker games. A cross-platform model where users can access online Poker games via the website and mobile application will significantly improve your user base.

Hire reliable and competent website designers to develop a stunning and easy-to-use website. Make sure your website is not cluttered and provides easy navigation so users are not discouraged. A well-built and easily navigable website will prove beneficial for your online Poker gaming business in 2024. 

4. Online Poker Game Business Marketing Strategies

Every online poker game business needs efficient marketing strategies to reach a wide audience. Your Poker application can be filled with advanced features but it will all be in vain if you can’t effectively promote your application. Marketing strategies are essential to increase your application’s reach. An online Poker gaming business can adopt various marketing strategies. However, promotional strategies eat up a chunk of your development budget so choose wisely. Here are some marketing strategies that can be beneficial for you-

  • Content Marketing
  • Video Marketing
  • Advertisement Platforms
  • Promotion on Niche Websites

5. Other Important Factors

Apart from the mentioned points, there are some other important factors that shouldn’t be neglected. It is also important to consider these factors when executing an online poker game business idea.

A. Safe & Secure Payment Gateways

Since online poker platforms require monetary transactions to play, it is important to integrate safe and secure payment gateways into the platform. Users must be able to perform transactions without any hassle. Adding multiple payment options will also work in your favour.

B. 24×7 Customer Support

It is essential to provide round-the-clock customer support to the users to solve their queries. A reliable customer support team will help your white label Poker business increase brand familiarity among users and build a loyal user base.

C. Live Chat Support

Make sure to incorporate the live chat feature for an engaging and interactive experience. This feature allows users to interact and connect with like-minded people from around the world. The users can also interact using texts and emojis while playing Poker.

D. Multilingual Support

An Online Poker game software will reach a worldwide audience. It is important to incorporate multilingual support so users can play the card game in their native language.

Read More:-Top 10 Poker Game Clone Scripts in 2024

Online Poker Real Money Gaming Business Model: Monetization Strategies

An online poker real money gaming business can benefit from a variety of monetization strategies that can help it generate hefty sums of revenue. These strategies are quite common in mobile casino games and have proven effective. Let’s take a look- 

1. Paid Game Model

First and foremost, you can launch a paid version of your Poker platform that will generate revenue every time your Poker game is bought or downloaded. This method may seem simple but requires a lot of effort and research to properly set the price. Although it is a simple business model, many users refuse to buy the game if it’s paid. You can opt for a freemium model instead that allows players to pay extra to unlock premium features. 

2. In-App Advertisements

Advertisements are one of the primary ways to generate revenue when it comes to an online card game platform like Poker. This monetisation strategy includes displaying ads in the game and the operator makes money every time a user sees or clicks on an ad. Moreover, there are various types of ads that can be integrated into the online Poker platform. Let’s have a look-

Interstitial Ads

These ads cover the whole interface of the game and are generally shown between the pauses, activities, and levels in a game. Users can usually skip these ads in a few seconds and resume their gameplay. 

Header & Footer Ads

These ads are generally displayed in between the gameplay and are displayed at the bottom or the top of the screen. These are stationary ads that don’t hamper gameplay in any sense. 

Rewarded Ads

These are probably one of the best methods of in-app advertisement. Rewarded ads allow players to see a video or ad in return for additional in-game rewards. 

In-game Purchases

In-game purchases are also a reliable monetisation strategy that allows players to buy in-game assets and items like game coins that enhance the gameplay experience. Players can real money to buy the in-game currency. It is considered one of the best monetization strategies for free-to-play games and serves as a profitable way of monetization. 

3. Premium Model

The premium model monetisation strategy includes introducing a loyalty program that enhances the gameplay experience drastically. Users of the premium loyalty program get additional and better rewards that can enhance the gameplay experience and also build a good customer relationship with users. 

How to Choose the Best Online Poker Software for Your Casino Business?

A reliable and responsive online poker software is essential to start your own online Poker site. There is a plethora of poker software available in the market. However, there are various factors that must be considered when choosing the best online Poker software. 

1. Features of the Poker Software

When choosing online poker software, it is important to consider the features provided by the software provider. The features of the software are integral in enhancing the gameplay experience and also serve as a major factor that drives customer engagement. 

2. User-interface

The user interface is the first thing a user notices when they visit your Poker software. Therefore, it is important to choose poker software that features an attractive and easily navigable user interface. An overly complex UI/UX will discourage users from taking an interest in your gambling platform. 

3. Cross-platform Compatibility

It is important that the online poker software is compatible with multiple platforms like Android, iOS, Windows, and the Web to reach the maximum amount of audience. Cross-platform compatibility allows the software to run on multiple platforms without changing the code. It is a lucrative feature that greatly increases the reach of your software. 

4. Customer Support

One of the most integral factors when choosing the best Poker software is customer support. Make sure that the Poker software provider you are employing provides round-the-clock customer support so you can address and resolve the user’s queries in real time. 

5. Cost of the Software

The cost of the software also plays an important role in determining the best Poker software for your business. Make sure to select software that offers reasonable pricing and fits your allocated budget. Research the market and know about the actual prices of software and ensure that you are getting the best possible features that suit your business requirements. 

Read More:- Ultimate Guide on Texas Holdem Poker Software Development

Why Invest in the Online Poker Game Business?

The Online Poker industry is booming as online gaming is gaining traction worldwide. Investors are cashing in on this swiftly growing sector that provides a lot of monetization opportunities It is beneficial to invest in online Poker game business because of the following factors-

1. Low Infrastructural Cost

Executing an online Poker business idea requires much less capital than a full-fledged land-based casino. Moreover, the process of acquiring a license for a land-based casino is lengthy and expensive. An online Poker gaming business can be set up at 1/10th the infrastructural cost of a land-based casino.

2. Massive Target Audience

An online Poker platform has the potential to reach a large audience all around the world. Furthermore, the rise in smartphone penetration and increased internet connectivity has allowed users to explore online games. People are flocking towards online Poker platforms as they are easily accessible and provide an enhanced gaming experience that can’t be achieved at a brick-and-mortar casino.

Read More:- Online Poker Tournament Software Development- Features, Benefits, and Cost

3. High ROI

An online Poker gaming business has the potential to reach a wide user base. Moreover, gamblers and online gamers are also interested in online Poker and are continuously flocking towards these platforms. The popularity of  Poker has skyrocketed ever since the pandemic. In this scenario, an online Poker business is highly profitable and allows businesses to maximize their return on investment and enjoy hefty profits.

4. Device Fragmentation

With the advancements in technology, now even low-end devices can run heavy games with ease. Popular flagships like the iPhone 14 and OnePlus10 are reportedly more powerful than the PS4. Mobile gaming has come a long way and still has a lot of potential. The mobile platform has one of the largest user bases. Almost everyone carries a smartphone and the ability to access games from anywhere in the world has allowed mobile gaming to surpass console games in popularity and revenue. 

Read More:- Guide To Develop On-Demand Game Apps Like PPPoker & GGPoker

Final Words 

Online poker business idea has remarkable potential. The online card game segment has access to a massive user base and can prove beneficial for a business in the long run. However, keep in mind that the market is fierce and you will need effective promotional campaigns to increase the reach of your online platform. By now, you might have your answer for how to start an online poker game business. Make use of these effective points to create a killer Poker application and earn hefty profits.

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Frequently Asked Questions(FAQs)

Q. What is the cost to develop Poker card game software?

There are various factors that determine the development cost of Poker game software. On average, the development cost of a single-platform Poker game with basic functionalities ranges from $20,000-$30,000. However, if you want a cross-platform application with advanced functionalities, the price can shoot up to $50,000.

Q. Do you provide customized Poker game development services?

Yes, we develop customized Poker applications that are tailored according to the client’s requirements. Our developers take your suggestions into consideration and develop a personalized application that is bespoke.

Q. Is it important to get a gambling license to operate an online gambling platform?

Ans. Yes, it is mandatory to acquire a gambling license to operate online gambling platforms. Different regions have different jurisdictions so consult the governing body before you start your online gambling business.

Nitin Garg

I am Nitin Garg Founder of BR Softech PVT LTD - an Award-winning mobile game development company. We are armed with 180+ geeks & 2753 clients worldwide, I have driven by the spirit of entrepreneurship and dream to build a billion-dollar-company.

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