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Game Development

Ultimate Guide to Starting an Online Poker Business

written by Nitin Garg | Nov 22, 2022
Ultimate Guide to Starting an Online Poker Business

Who doesn’t love Poker? It is a competitive and thrilling card game played in online casinos worldwide. Did you know that Poker is derived from a French parlour game called Poque? The popularity of Poker has skyrocketed ever since it came to the online sector. It is widely played in online casinos and investors are even interested in dedicated Poker applications. In the current scenario, an online poker business seems highly profitable. 

Poker is one of the most loved card games by online gamblers. Its variants-Texas Hold’em Poker and Omaha Poker are dominating land-based casinos in gambling cities like Las Vegas and Macau. Casino operators are biased toward Poker because of its revenue capabilities. 

According to DataBridge Market Research, the market size of Poker is expected to be valued at $116,894.3 million by 2028. It is expected to grow at a CAGR of 12.9% during the forecast period(2021 to 2028).


An online poker gaming business has massive revenue generation capabilities. Are you unsure about how to plan your online poker business? Fret not, we have got you covered. We will highlight the factors that you should keep in mind while planning a poker business. So without further delay, let’s get started. 

What is Online Poker?

The game of Poker when played over the internet is called Online Poker. It is partly responsible for the huge increase in the number of Poker players worldwide. Online Poker apps provide various features to gamblers that can’t be found in land-based casinos. 

These applications also provide multiple variants on a single platform. Popular Poker variants include Texas Hold’em Poker, Omaha Poker, 888 Poker, PPpoker Seven Card-Stud, Five Card-draw, High-Low Chicago, etc. These popular variants are available to online gamblers in online Poker applications which can’t be found in a brick-and-mortar casino. 

Online Poker Gaming Business Plan

Starting an Online Poker Business is not an easy task. A business operator must plan the process beforehand if they hope to start a scalable and reliable business venture. Let’s see what is the optimal poker gaming business plan. 

Online Poker Gaming Business Plan

Select the Best Poker Software Provider

You will need a feature-rich Poker gaming platform if you want to run a sustainable business. Developing a Poker application will require you to hire a Poker software development company. There are a ton of options available and it can be quite difficult to choose the best software provider. Make sure to hire a Poker software provider that fulfils all your requirements. They must be adept in developing applications for various platforms within an estimated budget. Here are some pointers that will help you choose the best Poker software provider-

Experience of the Company: Make sure you hire an experienced and competent Poker software provider. An experienced software provider will help you develop a reliable and feature-rich platform that is scalable and ensures high ROI. However, hiring an experienced Poker game development company will affect the development cost significantly.

Portfolio of the Company: It is necessary to study the portfolio of the company before hiring a company. The portfolio will give you a general idea of all the projects the game development company has completed. If the company has handled projects that are similar to yours, you are in good hands. 

Client Testimonials: User reviews and testimonials are integral in figuring out the client experience with a particular company. These reviews will make you aware of firsthand user experiences with the company. 

Read More:- Guide To Develop On-Demand Game Apps Like PPPoker & GGPoker

Gambling License

If you are going to operate a gambling business, you must acquire a gambling license from a renowned gambling authority. Various regions have various gambling regulations. However, all of them require you to get a gambling license to operate a Poker platform. You can’t start a business in jurisdictions that have banned online gambling activities. 

In the United States of America, online gambling is banned excluding some states which have lenient gambling regulations. You can freely operate an online gambling platform in states like Nevada, New Jersey, Delaware, Michigan, West Virginia, Pennsylvania, and Connecticut. 

However, acquiring a gambling license from the United States is no easy task. Many offshore online gambling platforms opt for a license from the Government of Curacao or the Malta Gambling Authority as they have the most lenient gambling laws and allow you to operate a gambling platform without any hassle. 

Online Poker Business Marketing Strategies

Every business needs efficient marketing strategies to reach a wide audience. Your Poker application can be filled with advanced features but it will all be in vain if you can’t effectively promote your application. Marketing strategies are essential to increase your application’s reach. An online Poker gaming business can adopt various marketing strategies. However, promotional strategies eat up a chunk of your development budget so choose wisely. Here are some marketing strategies that can be beneficial for you-

Online Poker Business Marketing Strategies
  • Content Marketing
  • Video Marketing
  • Advertisement Platforms
  • Promotion on Niche Websites

Website Designing

You will need a user-friendly and visually stunning website if you hope to run a successful online Poker business. A well-balanced website will help users get accustomed to your platform. Moreover, you can even use the website as a gaming platform and host online Poker games. A cross-platform model where users can access online Poker games via the website and mobile application will significantly improve your user base. Since your user base is entirely comprised of online gamers, a website will also allow users to reach your platform easily. 

Hire reliable and competent website designers to develop a stunning and easy-to-use website. Make sure your website is not cluttered and provides easy navigation so users are not discouraged. A well-built and easily navigable website will prove beneficial for your online Poker gaming business

Other Important Factors 

Apart from the mentioned points, there are some other important factors that shouldn’t be neglected. It is also important to consider these factors when planning for an online poker business. 

Safe and Secure Payment Gateways: Since online poker platforms require monetary transactions to play, it is important to integrate safe and secure payment gateways into the platform. Users must be able to perform transactions without any hassle. Adding multiple payment options will also work in your favor. 

24×7 Customer Support: It is essential to provide round-the-clock customer support to the users to solve their queries. A reliable customer support team will help your business increase brand familiarity among users and build a loyal user base. 

Live Chat Support: Make sure to incorporate the live chat feature for an engaging and interactive experience. This feature allows users to interact and connect with like-minded people from around the world. The users can also interact using texts and emojis while playing Poker. 

Multilingual Support: An Online Poker software will reach a worldwide audience. It is important to incorporate multilingual support so users have the option to play the card game in their native language. 

Read More:- The Rise of the Poker Gaming Industry

Why Invest in the Online Poker Gaming Industry?

The Online Poker industry is booming as online gaming is gaining traction worldwide. Investors are cashing in on this swiftly growing sector that provides a lot of monetization opportunities It is beneficial to invest in online Poker because of the following factors-

Why Invest in the Online Poker Gaming Industry?

Low Infrastructural Cost

Setting up an online Poker business requires much less capital than a full-fledged land-based casino. Moreover, the process of acquiring a license for a land-based casino is lengthy and expensive. An online Poker gaming business can be set up at 1/10th the infrastructural cost of a land-based casino. 

Massive Target Audience

An online Poker platform has the potential to reach a large audience all around the world. The online platform can be accessed by anyone from anywhere in the world. Furthermore, the rise in smartphone penetration and increased internet connectivity has allowed users to explore online games. People are flocking towards online Poker platforms as they are easily accessible and provide an enhanced gaming experience that can’t be achieved at a brick-and-mortar casino. 

High ROI

An online Poker gaming business has the potential to reach a wide user base. The target audience is not limited to any demographic. Moreover, gamblers and online gamers are also interested in online Poker and are continuously flocking towards these platforms. The popularity of  Poker has skyrocketed ever since the pandemic. In this scenario, an online Poker business is highly profitable and allows businesses to maximize their return on investment and enjoy hefty profits. 

Device Fragmentation

With the advancements in technology, now even low-end devices can run heavy games with ease. Popular flagships like the iPhone 14 and OnePlus10 are reportedly more powerful than the PS4. Mobile gaming has come a long way and still has a lot of potentials.

An online Poker application that is optimized for multiple screens and devices will be beneficial for business. The mobile platform has one of the largest user bases. Almost everyone carries a smartphone and the ability to access games from anywhere in the world has allowed mobile gaming to surpass console games in popularity and revenue. 

Read More:- Winning Tips of Online Andar Bahar Game on Mobile


Poker as a business has remarkable potential. The online card game segment has access to a massive user base and can prove beneficial for a business in the long run. However, keep in mind that the market is fierce and you will need effective promotional campaigns to increase the reach of your online platform. Make use of these effective points to create a killer Poker application and earn hefty profits. 

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Frequently Asked Questions(FAQs)

Q. What is the cost to develop Poker card game software?

There are various factors that determine the development cost of Poker game software. On average, the development cost of a single-platform Poker game with basic functionalities ranges from $20,000-$30,000. However, if you want a cross-platform application with advanced functionalities, the price can shoot up to $50,000.

Q. Do you provide customized Poker game development services?

Yes, we develop customized Poker applications that are tailored according to the client’s requirements. Our developers take your suggestions into consideration and develop a personalized application that is bespoke.

Q. Is it important to get a gambling license to operate an online gambling platform?

Ans. Yes, it is mandatory to acquire a gambling license to operate online gambling platforms. Different regions have different jurisdictions so consult the governing body before you start your online gambling business.

Nitin Garg

I am Nitin Garg Founder of BR Softech PVT LTD - an Award-winning, app, web & game development company. We are armed with 180+ geeks & 2753 clients worldwide, I have driven by the spirit of entrepreneurship and dream to build a billion-dollar-company.

About Us

BR Softech Pvt. Ltd. excels in providing cost-effective IT Solutions. Established in August 2012 with over 10+ years of rich experience. An Apex rated IT serving company around the world. Our team of innovative and creative designers deals in web designing, and mobile game/software development intending to deliver outstanding digital outcomes.


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