Are you a startup entering the betting industry or an existing betting business aiming to go digital, but don’t know how much it would cost? If you are in a similar situation, then this blog is for you! In this blog, you will learn:
How much money do you need to invest
What are the factors that drive costs
Ways to keep the cost lower
How BR Softech can build a top-tier app affordably without cutting corners
On average, the cost to make a sports betting app ranges from $20,000 to $100,000+, depending on the type of app, platform selection, features, developer’s location, and more. There is no fixed cost, and it all depends on business requirements. For example, for your business, the cost can be lower or higher than this cost range, but it depends on your requirements.
Let’s take a look at the sports betting application cost with respect to app type, development platform, features and functionality, and the developer’s location.
Cost as per Type of App
Type of App
Description
Estimated Cost Range
Basic
Core features like user login, odds display, simple bets, and wallet integration
$20,000 ~ $40,000
Mid-Range
Includes live betting, multiple bet types, payment gateways, and improved UI/UX
$40,000 ~ $70,000
Advanced
AI-driven odds, live streaming, cryptocurrency payments, advanced analytics, and high scalability
$70,000 ~ $100,000+
Cost as per Platform
Platform
Estimated Cost Range
Android
$20,000 ~ $50,000
iOS
$25,000 ~ $55,000
Cross-Platform
$30,000 ~ $70,000
Cost as per Features
Feature Set
Examples
Estimated Cost Range
Essential
Registration/login, wallet, odds display, bet placement.
$20,000 ~ $35,000
Standard
Live betting, filters, payment gateways, and notifications.
$35,000 ~ $60,000
Premium
AI odds, live streaming, multi-language, crypto wallet, and advanced security.
$60,000 ~ $100,000+
Cost as per Location
Development Location
Estimated Cost Range
India / South Asia
$20,000 ~ $50,000
Eastern Europe
$30,000 ~ $70,000
Western Europe
$40,000 ~ $90,000
North America
$50,000 ~ $100,000+
Developer Rates by Region
Region
Hourly Rate Range
UK
$50 ~ $120/hour
USA
$60 ~ $150/hour
Eastern Europe
$30 ~ $80/hour
South Asia
$15 ~ $50/hour
Developers from South Asian countries are the cheapest option without compromising on quality and performance.
What are the Factors Affecting the Cost to Develop a Sports Betting App?
Several factors are involved in increasing the cost of making a sports betting app. Let’s understand these factors in detail:
Features & Functionality
More features = more cost.
Basic features such as sign-up/, wallet integration, and simple bets are easy to implement and cost less.
Adding advanced functionality like live betting, multi-bet options, real-time updates, and personalized recommendations requires more development and testing, which increases costs.
Extra features like live streaming, AI-powered odds, or cryptocurrency payments make the app even more complex and expensive.
Tip to keep the cost lower:
Ask the sports betting script provider to start with only the necessary features. Add advanced options like live betting or crypto wallets later, based on user demand and revenue.
Platform Choice
Your choice of platform also affects costs.
Creating a cross-platform app that works on both Android and iOS is cheaper than creating separate apps for iOS and Android.
Cross-platform development can save time and money by using a single codebase for both platforms, but some custom features may still require extra work.
A web app (website) will cost less, but there will be struggles to keep the visuals compatible with different devices and screen sizes.
Tip to keep the cost lower:
Use cross-platform development to cover both Android and iOS with a single codebase. Focus on one platform first if your budget is tight, then expand later.
Design Quality (UI/UX)
A well-designed app keeps users engaged.
Simple designs cost less, while a polished, intuitive interface with smooth navigation, interactive bet slips, and visual cues costs more.
Premium design is expensive, but it ensures long-term benefits and improves your revenue.
Tip to keep the cost lower:
Follow a standardized design system and reusable UI components. Using a simple design will reduce the chances of redesign and development effort.
Backend Infrastructure
The backend handles all app operations, from managing user accounts to updating odds in real time.
A simple backend supports basic bets, but the best sports betting apps with live betting, high traffic, or complex calculations need robust infrastructure, which adds to the cost.
Scalable servers, fast databases, and smooth data updates all require more investment.
Tip to keep the cost lower:
Use cloud services to scale efficiently. Build only that much backend capacity that is needed for your initial user base and upgrade later as your app gets more traffic.
Third-Party Integrations
Integrating external services like payment gateways, identity verification, live odds providers, and notification tools increases the cost. Each integration requires extra efforts, testing, and sometimes licensing fees. It is best if you start with essential integrations first and add more later to keep the expenses lower.
Tip to keep the cost lower:
Use cloud services to scale efficiently. Build only that much backend capacity that is needed for your initial user base and upgrade later as your app gets more traffic.
Security & Compliance
Betting apps involve money and sensitive data. This is why security is essential. Implementing secure payments, fraud protection, age verification, and responsible gaming measures increases costs. Compliance with local regulations also affects the budget, but it is crucial to avoid legal issues.
Tip to keep the cost lower:
Implement security and compliance measures from the start using proven libraries and services. Avoid expensive sports betting management platforms unless absolutely necessary. But if you have enough budget, you can go with custom solutions.
Development Team Location & Rates
The location of your developer team drives the cost. Developers in the US or UK charge higher rates than teams in Eastern Europe or Asia. Team composition also matters: senior developers and architects cost more than junior staff, but are necessary for complex apps. Hiring freelancers for your project will be cheap, but there are chances of unreliability and work issues.
Tip to keep the cost lower:
Hiring developers from South Asia is relatively cheaper than hiring from the US or the UK and does not compromise on quality and performance.
Ongoing Costs
Apart from development, you need a budget for hosting, server maintenance, updates, bug fixes, and marketing. These costs can add at least 10 to 15% of your investment each year, depending on your app’s complexity and user base.
Tip to keep the cost lower:
Plan for essential hosting, maintenance, and updates only, and automate wherever possible. Regularly review services to avoid unnecessary recurring expenses.
Create the Best Sports Betting App at an Affordable Price
We have a team of experts who can help you with app, web & software development
How BR Softech Can Help You Build a Sports Betting App Affordably
At BR Softech, we believe that building a world-class sports betting app does not mean draining your budget. Startups and established betting businesses worldwide trust us because we deliver cost-effective apps without compromising performance or security, and at least 20 to 30% less cost than others.
Here is how we keep costs lower than many competitors:
Efficient development process: We use ready-made code libraries and tools we’ve built over the years. This saves time and reduces development costs without cutting features.
Balanced global team: Our experts work from different parts of the world, giving you top-quality work at a lower cost than many US or UK companies.
Focus on scalability from day one: We design apps to grow with your business, so you won’t spend extra money rebuilding in the future.
Smart tech choices: We choose technologies that are fast, secure, and cost-friendly, keeping server and maintenance costs low.
Proven track record: With 10+ years of success and global clients, we’re trusted to deliver reliable apps at competitive prices.
Sports betting app development is a smart way to enter the fast-growing iGaming market. The cost can be anywhere from $20,000 to $100,000+, but with the right planning and the right team, you can get great value for your money.
BR Softech knows how to make high-quality apps at a lower cost without losing performance or features. If you are starting fresh or already have a betting business, we can help you launch your betting app quickly, affordably, and ready to impress your players.
Frequently Asked Questions(FAQs)
What’s the cheapest way to start a sports betting app?
A basic app with core features can cost around $20,000~$50,000, if you limit platforms, features, and use an efficient team.
How long does development usually take?
A simple MVP takes about 3~4 months. Mid-level takes 5~7 months, while advanced apps may take 8~12+ months.
Are there recurring costs after launch?
Yes, expect to budget for server hosting, maintenance, updates, marketing, and licensing. These can equal 15~25% of your initial cost per year.
Can I launch a well-designed app without a big budget?
Absolutely. A focused MVP, smart design, and clear priorities let you launch effectively, then scale up as revenue grows.
Nitin Garg is a seasoned tech entrepreneur and the visionary founder of BR Softech, a globally recognized leader in game development. With over 13 years of industry experience, he has been instrumental in transforming BR Softech into a powerhouse of innovation, offering cutting-edge solutions in Video Games, Blockchain Games, NFT Game Development, and card games like Poker, Rummy, and Teen Patti.
Nitin’s deep expertise in emerging technologies, combined with a sharp business acumen, has helped position BR Softech as a trusted name in the international gaming arena. Under his leadership, BR Softech has built a global clientele of 3,000+ satisfied customers and scaled a dedicated in-house team of 180+ skilled professionals.
