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Game Development

Augmented Reality Game Development Cost & Features

written by Nitin Garg | Jul 20, 2022

There is a growing market for augmented reality. There were 900 million active users in 2019, and revenue exceeded $8 billion. AR app development costs are estimated that 2.5 billion and $60 billion will be reached by 2024. The major platform type for long-term mobile augmented reality is messaging-based. The main source of revenue will likely be advertising, with most of the ad spend going to sponsored and user-generated content like filters and lenses.

As there is a growing understanding of augmented reality’s potential, entrepreneurs are becoming more interested in sponsoring or developing augmented reality apps. It is only a matter of time before smaller companies catch up to Gucci, Ikea, Toyota, and other leaders. 

The development of augmented reality is most appealing to the entertainment, education, healthcare, and engineering sectors, although it can be applied to any industry or branch of business virtually.

You may have wondered how much AR Game Development Costs as well: how much does it cost? There are several factors that determine how much it will cost to develop an augmented reality app in this article. As far as platforms go, we’re most interested in apps-based AR.

Discover the costs of developing an Augmented Reality Game App

Your main concern is how much-augmented reality will cost for your business when you create an innovative AR game app. However, An AR app can cost anywhere from a few thousand dollars to $300,000 and more for a feature-rich, custom solution.

In general, the cost of your AR game application will take into account the amount of time your development team spends on it multiplied by their hourly rates, plus any additional expenses. It is estimated that software development costs vary from country to country, averaging between $30 and $150 per hour. The particulars determine extra costs. But, Details make the difference.

Augmented Reality and Gaming: A Look at the Impact

Over the past few years, we have seen augmented reality experience tremendous growth. We can expect to see this technology grow even more in the time to come.

According to a report from, AR users will surpass 800 million by the end of this year and reach 1.73 billion by the end of 2024. 

AR in game development is used to enhance the game’s visual experience and provides an interactive experience for players. Aside from games, AR technology is also present in other industries such as eCommerce, education, the military, etc. 

Augmented reality has a significant impact on the gaming industry because of the following reasons. 

Understand the Impact of Augmented Reality in the Gaming World

In the past few years, we are witnessing a huge surge in the field of Augmented Reality. This technology is expected to continue its growth in the forthcoming years.

As per a report of, the number of AR users is expected to reach over the threshold of 800 million by this year and it is forecast to become a community of 1.73 billion by the end of 2024. 

The ultimate goal of using AR in the game development field is to provide an interactive experience to the players and enhance the visual experience of the game. Besides game development, the presence of AR technology can also be noticed in other sectors such as eCommerce app development, education, the military, and so many others. 

The following reasons will help you understand the impact of augmented reality in the gaming world. 

1. Producing More Appealing Games

Augmented reality makes it possible for game developers to develop a digital environment in which players can interact and feel the gaming elements just like the real world. This functionality of the AR is attracting gamers and appeals to them to deliver an unforgettable experience. What does AR technology do? It takes the computer planned objects and converts them into real-world objects to deliver a realistic gaming experience to the players. 

2. Replacing Outdated Traditional Gaming

In the gaming world, augmented reality creates endless possibilities. It provides several benefits to the AR game development company and users that are far different from the traditional gaming methods available in the market. It is considered the new-generation technology that has completely revolutionized the gaming industry and given birth to the scope of creativity and technology. 

3. Improving Gaming Consoles 

We have seen the gaming industry flooding with a lot of new gaming consoles that are the succeeding version of the previous iteration. Hence, it becomes a tedious job to choose the most suitable one. The same thing is expected to happen with the entrance of augmented reality into the gaming world. This offers new opportunities for game developers to incorporate the latest technologies into their games.

>>>Read More: Augmented Reality: Trends, Frameworks, and Tools To Start AR App Development<<<

As a result, more and more gaming consoles will be built upon the features of AR games. This innovation will enhance user engagement and advance the gamer’s imagination. 

Features of Augmented Reality Mobile Game Applications

There are a lot of features of Augmented reality mobile game applications. Let’s scroll down to see a few of the most common features that play a vital role in augmented reality game development. 

1. Minimal Technology 

This one is a highly favorable feature of an AR game. AR-based game development can be accomplished by acquiring minimal technology. Furthermore, augmented reality games can work on any smartphone equipped with decent features. You no longer need to have access to dedicated hardware like AR lenses to play AR games. 

2. More Customization

The main principle of AR is to match the gaming experience with the real world. In this series, AR lets the gamers customize their game character and other gaming elements to improve their character’s visual appearance and make it look like a real ones. 

>>> Read More: How Is Augmented Reality Apps Technology Reshaping Travel And Tourism?<<<

3. Social Features

In the real world, everyone has a friend circle. To help you compete with your real world, AR games can let you invite them to play together. You can visualize their character appearance as per choice or match up with their real-world one. 

4. Real-Time Updates

When augmented reality combines with the power of the internet, its capabilities reach a new level. The user’s device connects to the cloud server by using the internet connection, fetching the real-time data, and making it present on the user’s screen. 

5. Universal Adaptability

AR-based games cannot be designed to cater to specific ages or groups of people. It is developed for all the users who use a smartphone. From kids to adults, anyone who has a smartphone can make use of AR-based games. This indicates the universal adaptability of AR game development. 

Estimating the Cost of Augmented Reality

When estimating AR app development costs, three prominent aspects should be considered: scope of work, timeline, and development team.

  • Scope of work includes app features, logic complexity, and development activities such as QA, project management, launching/publishing in app stores, post-launch support and maintenance, etc.
  • The cost rises with a deadline – the closer the deadline, the more expensive the development (with some exceptions such as prototypes and MVPs).
  • Team development – total cost includes timeline multiplied by an hourly rate based on experience and geographical location.

Complex, customized apps: the higher the level of customization, the greater the unpredictability when determining price, and the higher the cost of integrating Augmented Reality.

How do AR game app costs differ depending on the project type?

 Here are three examples.

  • App demo / MVP (minimum viable product)
  • A more advanced application with custom features
  • Using unique algorithms. The app is complex and enterprise-level

1. A simple MVP/demo app

MVPs and demo apps are used to engage target audiences with an idea. Most of these apps have a simple structure and an intuitive user interface, which means that even a relatively old smartphone can run them.

When it comes to AR, how much does it cost? The following are the costs:

  • Wireframing and design – 16+ hours
  • 40+ hours of programming
  • Three-dimensional model integration – one hour, depending on the source format and the number of models
  • In-store publication – 4 hours for Android, 8 hours for iOS

2. An easy-to-use app with several customized options

This simple application has a branded logo and features more than the MVP to satisfy users’ needs/wants. An AR app of this kind may be used as a catalog or configurator and may include features such as:

  • Select an item,
  • Invert and change colors,
  • Visualize an item in a room,
  • Take a picture
  • Share this with your friends.

The development effort and costs of augmented reality app are typically distributed as follows:

  • Getting APIs integrated from the back end – 12 hours
  • The 24-hour catalog: menu grid with items
  • Sharing – 4 hours iOS + 4 hours Android
  • Cart – eight hours
  • Analytical system – 24+ hours, depending on the system
  • Integration of APIs – 16+ hours per API, depending on integration complexity and API documentation
  • Back end development – back end development should be included as a feature of the project

3. An enterprise-level augmented reality application

Manufacturing benefits enormously from Augmented Reality. This is no secret. 

The enterprise apps feature management systems for fast and efficient development and publishing of AR content so that workflows inside workshops can be optimized.

These types of apps also make it possible to track inventory when searching for tools and spare parts.

On an enterprise level, what is the cost of an AR game? This is an estimate of the cost of developing a custom AR game app:

  • Sign up – 8 hours
  • 24-hour catalog
  • Recommendations based on AI – 100+ hours
  • System of recognition – 60+ hours
  • Share – 8 hours
  • Management of content – 80 hours
  • 3D model integration – 4 hours for each
  • Store publishing – 16 + 8 hours

The cost of building an augmented reality app cannot be predicted with accuracy, only estimates. Depending on how much time is required to complete the app, the VR/AR app development cost may range from $10,000 to $300,000. In other words, how do you calculate how long it takes to build an AR-VR mobile game app?

Top Factors that affect AR Game App Development Time and Cost

1. Type of Project

Based on the type of project, AR development costs

MVP apps are easier to create since they have fewer features and require less effort. The development of custom functionality may take longer and thus be more expensive for other apps. This is not to say that complex apps take longer to develop.

  • MVP App – Simple

By using these apps, you can engage your target audience with your ideas. Most of these apps are small in size, intuitive, and user-friendly, allowing users to visualize their vision in a whole new way. They have around 1 to 5 AR models onboard with essential functions such as rotating, piling 3D models, taking photos, etc.

Creating a wireframe and designing15+ hours
Developing programsMore than 40 hours
Utilizing 3D models1 1 hour 30 minutes/depending on source format and number of models
In-store Final PublishingAndroid – 4 hours, iOS – 8 hours
  • A custom AR application

Experience augmented reality for yourself. It is possible to add various features to the app based on the business’s needs, including the ability to choose an item, visualize it, and take a picture. Costs will increase if more features are added. Time for development is allocated as follows.

Register/Sign inA 14-hour workday
Catalogue24 to 50 hours
ShareiOS takes 4 hours, and Android takes 4 hours
Merchandise cartEight hours
APIs from third parties15+ per API
Developing backendsDepending on the features
  • An enterprise-grade AR app

 Almost every industry has been affected by AR, including education, retail, architecture, and healthcare. One of the enterprise AR trends is that it will become more widespread in all businesses and benefit everyone. Apps such as these are used for staff training, quick reference, and cooperative work. In addition, such apps allow you to track inventory seamlessly and support business workflows most seamlessly.

Sign up/Sign in
Eight hours
CatalogueA 24-hour period
Recommendations generated using AIMore than 100
ShareNine hours
System of recognitionOver 50 hours
The integration of 3D models5 hours each
PublicationA 24-hour period

2. Features of the AR Game App

An overview of the costs associated with Augmented Reality Apps

  • AR based on markers.

    In other words, it anchors the digital image to the real world using image recognition. The smartphone’s camera can scan QR codes, icons, and various cards, allowing you to affix a unique picture or shape to a surface.
  • AR with marker-based animations

The camera and decoded marker ID can augment the virtual object onto the physical world, just like a marker-based AR app. In addition,  ar app developers can incorporate intuitive audio with an image by leveraging the feature.

  • Marker-less AR

The accelerometer and other inbuilt sensors can be used to experiment with different combinations of objects, styles, and locations. For instance, a cartoon character or furniture can be displayed in the living room. Ikea uses Marker-less AR technology in their app as an example.

  • AR using projections

Compared to other AR forms, projection-based AR delivers valuable results in the manufacturing sector. Advanced projection technology simplifies complex manual tasks involved in the company’s manufacturing processes.

  • AR-based on superimposition

If This feature is most commonly used when you want an augmented view of an entire object or part of it. Using this technology, developers can superimpose an X-ray image of a broken bone on an actual image to better understand the damage.

  • AR-based on outlining

To outline AR, object recognition is used. Road boundaries are automatically recognized, and outlines are created for easy reading. In architecture and engineering, outlining-based AR is commonly used to show off buildings and supporting pillars.

  • AR-based on recognition

AR that focuses on recognizing objects and providing detailed information about them is widely used.

Scanning a QR code or image with recognition-based AR brings it to life and delivers a fantastic experience.


SLAM uses feature points to describe the physical world by simultaneous localization and mapping. This technology makes it possible to recognize 3D objects, track them instantly, recognize scenes, and overlay interactive digital augmentations.

The typeTime for developmentApproximately. Developing costs
Marker-based augmented realityBetween 80 and 200 hours$2000-$3000
AR based on markers and animationBetween 110 and 250 hours$2600-$3500
AR without markersBetween 400 and 510 hours$10,000-$11,500
AR using projections240 to 360 hours$6000-$8000
AR based on superimpositionBetween 280 and 400 hours$7000-$8500
AR based on outliningBetween 168 and 250 hours$4200-$5000
AR based on recognitionBetween 104 and 150 hours$2600-$3500
SLAM ARAbout 400 to 450 hours$10000-$12000

To answer the question, how much does AR App development cost, let’s examine all the factors involved.

Optimizing the cost of AR game development

To begin with, AR game development is expensive. You can optimize the costs by making some alterations, creating a strong business plan, and managing your project effectively. Keep your budget under control with these 6 tips:

1. The business plan

Before contacting a game development company, prepare a comprehensive business plan. Ensure that your business plan includes close estimates of your app development budget, current cashflows, funding sources, preferred monetization models, rough sketches of features, the final product’s look and feel, timelines for the project’s completion and launch, nature and demographics of the target audience, and projected revenues. You should also specify which platforms and devices you intend to launch the game on, along with the tools and technology stack you intend to use.

2. Prototype

It will cost more to create a prototype, but in the end, it will save time, energy, and financial resources. To understand the user journey, most designers and developers will use a clickable prototype as a foundation for their AR games. It will be easier to manage effort in planned hours when you have a prototype as a roadmap for development action. By managing these hours, you can directly limit the costs associated with AR game development.

3. Cross-Platform Development

Frameworks like React Native and Flutter are typically used by cross-platform app development companies. Development hours and effort can be significantly reduced by using either Flutter or react native apps. Choosing Flutter app development is like getting two apps for the price of one, as we mentioned earlier. Testing is real-time, reloading is fast, and you can update fixes in just a few seconds.

4. MVP

Minimum Viable Products, or MVPs, are essentially basic versions of digital products, solutions, or SaaS apps that only have the core features required to support their main function. The scope and magnitude of this project are lower, so the cost is lower. Innumerable benefits can be gained by building an MVP before releasing a feature-heavy final AR game. Development costs are low, funding is more likely, and testing and improvement facilities are available. By starting with an MVP or seeking investment, you can gauge the market response and acceptability, then add more advanced features based on market demand.

5. Hiring Locations

Tax structures and expertise play a role in determining a region’s development rates. Therefore, a developer from the United States, let’s say Austin or Miami, will be able to provide more economic quotes than a developer from Europe, in this case, the U.K.

6. Strong Testing And Real User Feedback

You will be able to save money after launching your app if you battle-test it for performance, user experience, and technical architecture. Similarly, you can gain insight into demand patterns for your AR game by seeking feedback from real users in your target community. Moreover, you can fix any error before time if your development team missed a common negative review.

Use Case of Augmented Reality

A visual and marketing company was the client of this AR project. Through interactive tours of properties they offer, they wanted to make an AR/VR solution that would help firms to increase sales.

Additionally, we’ve built a mobile app that uses markerless augmented reality to showcase 360-degree tours of projects. Using this technology, buildings can be displayed in 3D on any surface, such as a table or the floor. You can also rotate and zoom in on models to see details and view virtual representations of floor plans.

One of the biggest challenges in this project was constructing high-precision 3D models from scratch and creating a custom content management system that enabled the properties to be updated. The project’s total cost was about 80% related to these efforts.

Typical AR solutions will cost and take longer than those above due to the custom content management capabilities: around $50,000 and four months, respectively.

Why Choose BR Softech for AR Game Development?

BR Softech works with some of the finest developers and tools to create some of the best AR games. Our gaming experts are enthusiastic and skilled. Analyzing the idea and calculating the investment outcome is our first step. Our second step is an application development and selection tools.

We are unique because of the following qualities. 

  • Methods for developing apps
  • Marketing and branding strategies
  • Mobile app development and augmented reality 
  • Developers of professional games 
  • Multiplatform game development including Android and iOS. 

In advanced AR games, the user’s natural environment can be used to create a real-time environment. For instance, surfers on chocolate rivers can be created in the game. Environment creation is a tedious process that takes a lot of time; a skilled person is needed. Using the diversity of the real-world environment as a starting point, AR gaming widens the playing field.


The journey to spend money developing an AR app doesn’t end here. You need to start thinking about how you can monetize the AR solution once you build it for your business. We will spend a large amount of money on Google ads, guest posts, video ads, etc.

Nonetheless, it is essential to realize that the process of promoting an AR application is a continuous one. The millions spent on AR mobile apps will pay off in the long run.

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Nitin Garg

I am Nitin Garg Founder of BR Softech PVT LTD - an Award-winning, app, web & game development company. We are armed with 180+ geeks & 2753 clients worldwide, I have driven by the spirit of entrepreneurship and dream to build a billion-dollar-company.

About Us

BR Softech Pvt. Ltd. excels in providing cost-effective IT Solutions. Established in August 2012 with over 10+ years of rich experience. An Apex rated IT serving company around the world. Our team of innovative and creative designers deals in web designing, and mobile game/software development intending to deliver outstanding digital outcomes.

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