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What is white labelling/private labelling?
When a company manufactures any product or service and sells it to another brand, the other brands put their own label on the products or services and sell them in the market as its own products. Or in simple words, when a product or service is manufactured by one company and sold out by another company is called white labelling. White labelling is also known as private labelling.
White labelling is very common in retail industries. But it is not only limited to the grocery or retail industry. Many service providers use white labelling like the software development industry and provide services like apps, digital programs, cloud-based services, software etc. It works the same as other industries. The main difference is that there is no name for the manufacturer on the services and the white label fantasy sports software development company is working behind it anonymously. Without letting anyone know they allow you to take all the credit. The white label sportsbook solution provider company signs Non-Disclosure Agreements (NDA) in order to assure the ownership of the service or product, IP rights and source codes.
According to Kantar Consulting data presented at Groceryshop, 85% of the US population buys private-label products. More choose private labels to save money (56%) rather than for the quality of the product (43%), but both are drivers. Private labels are the reason many shoppers choose particular retailers; 66% said that if they like a retailer, they generally assume they will also have good store brand products. Trader Joe’s (70%), Costco (63%) and Aldi (61%) all have high numbers of customers who come for Trader Giotto’s frozen pizza or big tubs of Kirkland mixed nuts. (source)
Features of White Label Fantasy Sports Software
In this section, we have compiled for you some features of white label fantasy sports software that will help you to understand why while labelling is essential. Let’s have a look at them.
- Gives you the luxury of choice.
- Allows you to take advantage of expert work.
- Boosts the visibility of your brand.
- Provide your brand with a refined product.
- Managing the authenticity and security of white labelled products.
- Strengthens the loyalty of clients.
- Monitor the performance, extending support and maintenance to ensure smooth working of the services.
- Host the applications on behalf of the customers on a specialist server hardware.
- It creates end-to-end products ready for execution and sale.
- It helps you to save time and money.
- Take the pressure off.
- It is like having an in-house developer for a fraction of the cost.
- Configuring and integrating the new solutions with the main platform and requested technology.
Types of White Label
The white label business is categorized mainly in three categories. They are as follows.
- B2B White Label
A product is sold to a company and rebranded, and that company further resold the product to another company to make more profit.
- B2C White Label
- The resold and re-branded product is purchased by another company and sold to the end-user that is a customer.
- White Label SaaS
SaaS is a software service. Resellers licensed rebranded software and hosted it on the internet for subscriptions where resellers claim the software to be its own and resell it to their customers.
Advantages of White Labeling
Take a look at some advantages of white labelling. It will help you understand how white labelling can benefit your daily fantasy sports software business.
- Create Own Brand
You can enhance your brand’s visibility in the marketplace through white-labelled development services and solutions as it is an easy and effective way to build your own brand. Apart from this, you can mix and match different services by contacting various vendors that can increase the visibility of your brand. It is the most convenient and best way for startups and businesses to make their place in the competitive business market.
- Save Time
It saves a lot of time and effort. It requires a lot of expertise, working hours, and human resources to develop an application or software as it is such a time-consuming process. With the help of white labelled services, companies can save a lot of time and can be free from the hassle caused in software development. They can invest that energy and time in promoting their services to reach the customers.
- Beneficial for Bigger Enterprises
White label services attract not only startups but also more significant enterprises or businesses because of the benefits it provides. Bigger companies ask third-party service providers to promote their (big company’s) products by making deals with them. It helps big organizations with increased ROI, sales and marketing of their services.
- Benefit from the Knowledge of Experts
You can build your company’s name and can capitalize it by using the knowledge of experts from white-label software providers. There are strong chances that a white label company can provide you with services or solutions better than you for your company. They make it possible with a lot of skilled developers in the market. So you just enjoy white label services by paying them for their work.
- Less Risky
Testing a new service or solution is always risky. But white-labelled solutions are there to minimize these risks to a significant range. You cannot assess the exact amount of resources required for the development of an original solution. And there will be no guarantee of success. White label services can provide you with already ready-made and tested services.
Disadvantages of White Labelling
There are always two sides of a coin. If there is something good, something bad would be there. Here are some disadvantages of white labelling. Let’s have a look at them.
When you decide to take the help of a third-party company, misunderstanding is one of the key risks you will encounter because you won’t be directly communicating with the project team. There could be an instance that the information you have passed to them could be distorted because of the stream of information passing. It results in missing some of the vital features of your imaginations about the services.
- Difficult to Modify
When you buy a white label fantasy sports software, you get it fully developed. And because of that, you do not have your hands-on the technical details of the software since you were not involved in the development of software. Due to this restriction, it would be difficult to make any changes or modifications in the software.
- Delayed Products
Miscommunication causes an unwanted delay in the development process. This will ultimately increase the cost of the service. Apart from this always make sure the offerings of the white label company because of pricing issues sometimes companies provide a cheap product which does not stand to your product quality. In the end, your name will be on the product, and if there is something terrible in service, it will bring a bad name to your brand.
- Inconsistent Branding
You cannot rule out the possibility of inconsistent branding when working with third-party service providers. Most of the time, professionally designed white label service providers fail to bring the desired results. It would make you suspicious in front of your customers if a product or service is not in sync with the company’s branding and does not match the final look. Also, it will look unprofessional.
Reasons to Choose a White Label Service Provider
There are several reasons to choose a white-label service provider for your company. Here we will discuss some of them. Let’s get started.
- A company wants to extend its offerings by keeping the customers that it has and attracting new customers.
- Want to become a full-service agency and attract more and bigger clients.
- To improve the company’s brand name by adding more products and services under its brand name.
- To improve sales and reduce the risk of time and money.
- To bypass all the extra legwork and resources required to develop your own software or service.
- Adding value for your clients by bundling products/services and reducing the need for them to have vendor clutter.
White label service providers give you the right to provide your name to the software solution without any support from you in the development process. It can benefit you in various ways, such as faster launches, fewer risks, lowered costs, and diversification. These benefits are attracting enterprises to choose ready-made solutions instead of developing software services by themselves.
Although there are some drawbacks of white labelling like less control over features, miscommunication, compromised product, poor integration, and delays, the benefits rule over these downsides.
There are many white label fantasy sports app & software development companies in the market. If you are looking for a white labelling service provider, then BR Softech is the perfect solution for you. With BR Softech you will get all the aspired outcomes that you want. We made it possible with a team of professional and experienced developers.
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BR Softech Pvt. Ltd. excels in providing cost-effective IT Solutions. Established in August 2010 with over 9+ years of rich experience. An Apex rated IT serving company around the world. Our team of innovative and creative designers deals in web designing, mobile/ software development and other digital marketing services intending to deliver outstanding digital outcomes.
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