World sports betting has become one of the fastest-growing digital industries. The platform started in 2002 and is the biggest and most popular betting platform in South Africa. Millions of users place bets on sports every day, and businesses are now launching advanced world sports betting app platforms to reach a global audience.
This blog explains everything that you need to know about how it works, key features, legal aspects, cost, technology, and how you can build your own betting app in 2026.
World Sports Betting is an online platform launched in 2002, where users can place wagers on sports and live events across global markets. They can do this either through online platforms or mobile apps. Users can bet on various sports like cricket, football, basketball, tennis, horse racing, esports, and more using real-time odds powered by advanced data systems.
Note: World Sports Betting isn’t a specific term; it is the name of a South African online platform that provides betting on global sports. That’s it.
Features of a Modern World Sports Betting App
Here are the key features that you should integrate while developing a world sports betting app:
Feature
Description
Live Betting & In-Play Odds
Allows users to place bets during an ongoing match with dynamically updated odds.
Multiple Bet Types
Supports moneyline, spreads, totals, parlays, props, and other popular betting formats.
Cash-Out Option
Let’s users exit a bet early to secure profit or reduce loss before the match ends.
Fast Deposits & Withdrawals
Offers instant payment methods, wallets, and automated payouts for smooth transactions.
Live Match Streaming
Streams real-time matches inside the app to enhance engagement and improve betting decisions.
Statistics & Analytics
Provides match data, team stats, form guides, and predictions to help users make informed bets.
Multi-Language & Multi-Currency Support
Allows global users to use the platform in their preferred language and currency.
AI-Based Odds & Risk Management
Uses algorithms to calculate accurate odds and detect risky or fraudulent activities.
Push Notifications
Sends instant alerts for odds changes, match updates, results, offers, and promotions.
Secure User Verification (KYC)
Ensures safety through identity checks, AML compliance, and secure user onboarding.
Responsible Gaming Tools
Includes deposit limits, self-exclusion, and usage tracking to promote safe betting practices.
Popular Sports Covered in World Sports Betting
On the World Sports Betting website, you will find the following sports supported. If you are choosing sports betting app development to build a world sports betting app, then this wide coverage helps attract a diverse audience from different regions, including South Africa.
Cricket
Football (Soccer)
Basketball
Tennis
Horse Racing
Baseball
American Football
Rugby
Golf
Mixed Martial Arts
Esports
Is World Sports Betting Legal?
Yes, world sports betting is legal in many countries, but the rules differ by region. Some markets have full regulation, while others only allow limited forms of betting. Here is the list of major regions where online sports betting is legal:
UK
Most of Europe
Several US states
South Africa
Australia
Canada
New Zealand
Parts of LATAM
Some African regions
Before launching a betting platform, businesses must follow licensing and compliance rules in their target location.
Cost to Develop a World Sports Betting App
The cost to develop a world sports betting app typically starts from $20,000 and can go up to $50,000+, depending on features, technology, sports coverage, and platform choices (Android, Web, or iOS).
Why Businesses Are Investing in World Sports Betting (2026 Trends)
Rapid Digital Adoption
More people now prefer mobile and online platforms for sports entertainment. This shift is driving huge growth in digital betting apps worldwide.
24×7 Live Betting
Users can place bets anytime during live matches, which boosts engagement. This non-stop activity helps betting platforms earn more throughout the day.
Micro-Betting and Instant Markets
Micro-bets let users bet on small, quick events like the next ball or point. This creates continuous excitement and increases the number of bets placed.
AI-based Odds Calculation
AI helps generate accurate odds by analyzing real-time match data. This reduces risk for operators and gives users fair and transparent odds.
Live Streaming Integration
Apps now offer live match streaming inside the platform. This keeps users watching and betting without switching apps.
Fast Payment Methods
Instant deposits and withdrawals make betting smoother and more trustworthy. Users prefer platforms where they can get their winnings quickly.
Global Audience Reach
Sports betting apps can serve users from different countries and languages. This helps businesses scale faster and tap into new markets.
Rise of eSports Betting
Esports has become a massive global industry with millions of fans. Betting on esports events attracts younger users and opens new revenue streams. To explore this domain further, check the blog on esports tournament website development.
Benefits of Launching a World Sports Betting App
If you launch your own world sports betting app or website, you can gain a lot of long-term benefits. The market is growing fast, users stay active every day, and you can earn on a global level.
Global Revenue Opportunity
You can reach users from different countries and earn money 24×7. Because the market is huge, your revenue has a strong chance to grow quickly.
High User Engagement
Users visit betting apps daily and stay active during live matches. More engagement directly increases your overall earnings.
Scalable Business Model
You can start small and slowly add more features, sports, and markets. The business can easily expand as your user base grows.
Custom Sports Coverage
You can choose which sports to offer based on what your audience likes. This improves user satisfaction and helps keep them on your platform.
Automated Payouts
The app can automatically calculate winnings and process instant payouts. This builds trust and reduces user complaints.
Multi-language and Multi-currency Support
You can launch the platform in multiple languages and currencies. This makes the app comfortable for global users and expands your reach.
Ready to Start Your Online Betting Business?
We help startups and enterprises launch profitable and compliant betting platforms tailored to global markets.
BR Softech is a renowned name that specializes in building sports betting apps and websites for potential clients. The company has global clients, which include new startups, entrepreneurs, existing businesses, and individuals wanting to make their space in the betting industry. With over 13 years of experience in this domain, we have made several successful businesses across the globe. Whether you’re planning to build a sports betting website or even a niche platform like an online horse racing betting app, our team can help you develop a scalable, secure, and innovative solution.
Hire Expert Sports Betting App Developers
Looking for experienced developers to build a modern, secure, and high-performance sports betting platform?
Yes, world sports betting is safe when you use licensed, regulated, and verified platforms. These platforms follow strict security rules, use encrypted payments, and protect user data. Always check licensing before depositing money.
How does a world sports betting app make money?
A world sports betting app makes money through margins on odds, commissions on bets, service fees, advertisements, and premium features. Some apps also earn revenue from subscriptions and partnerships with sports data providers.
Which sports are most popular for world sports betting?
The most popular sports for world sports betting include cricket, football, basketball, tennis, horse racing, baseball, and esports. These sports attract high user engagement and offer multiple betting markets.
Can I build my own world sports betting app?
Yes, you can build your own world sports betting app by partnering with a professional development company that provides sportsbook software, odds integration, payment systems, and admin tools. Custom development allows you to choose features, sports, and regions.
How long does it take to develop a world sports betting app?
Developing a world sports betting app usually takes 2 to 6 months. The exact timeline depends on features, design complexity, the number of sports covered, regulatory requirements, and platform choices (Android, iOS, or Web).
Do I need a license to launch a world sports betting business?
Yes, you need a valid gambling license to launch a world sports betting platform. Licensing requirements vary by country or region, and operators must comply with local laws, KYC/AML rules, and responsible gaming guidelines.
Nitin Garg is a seasoned tech entrepreneur and the visionary founder of BR Softech, a globally recognized leader in game development. With over 13 years of industry experience, he has been instrumental in transforming BR Softech into a powerhouse of innovation, offering cutting-edge solutions in Video Games, Blockchain Games, NFT Game Development, and card games like Poker, Rummy, and Teen Patti.
Nitin’s deep expertise in emerging technologies, combined with a sharp business acumen, has helped position BR Softech as a trusted name in the international gaming arena. Under his leadership, BR Softech has built a global clientele of 3,000+ satisfied customers and scaled a dedicated in-house team of 180+ skilled professionals.