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Big Data Analytics in the Food and Beverage Industry

Jan 22, 2020
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big data food marketing

The food industry is the most indispensable and most substantial sector in the industrial world. And with the boom in technology, the food and beverage industry is increasingly set on the top. Food is a basic need for every living being; the food industry will be on a high until the existence of living beings.

Now the F&B industry is on a whole new level because of the addition of data science in food industry. The food industry is one step forward because of the big data science. The new technologies, like data science and analytics, allows the F&B sector to improve the capacity of insights from data, marketing campaigns, creating an innovative product, and more interactive development.

Structured and unstructured data that is collected through traditional and modern methods is analyzed by Big Data science. This collected data can be leveraged for the visions in consumer behavior, shopping trends, and market development identification.

The market size of the food and beverage industry across the nation was estimated to be around 46 billion U.S. dollars in 2020. The food sector is poised for further growth, with the aim of achieving a more significant contribution to the world food trade every year. 

The sixth-largest food and grocery market in the world are witnessing exponential growth with online delivery players like Swiggy, Zomato, FoodPanda, among others setting up partnerships across the country. The size of the online food delivery market in the country was 300 million U.S. dollars in 2016. (source)

The Role of Data Analytics in the Food Industry

  • With the help of data science, temperature and precipitation can be predicted in advance. Weather information for the entire growth of crops can be entered into the database.
  • The logistics company, which picks up the crop from the fields and supplies it to the processing companies, provides the starting and ending time of the trip. The temperature of the truck is also monitored in advance according to the requirement of the crop.
  • Various stages of food processing tasks like sorting, packing, washing, and placing in cold storage are also tracked and automated with the help of sensors.
  • With the help of a software program, a farmer can learn about planting and harvesting data by entering a soil test.
  • On the way to the grocer or restaurant, the product is monitored throughout the way. And if there are chances of food spoiling due to the delay, that can also be easily identified.
  • Customers may provide immediate feedback from social media platforms which are gathered and analyzed to provide better insights into the food supply chain or restaurant.

Benefits of Big Data Analytics in Food and Beverages Industry

The food industry is accelerating drastically due to ever increasing demand for Big Data science. Let’s discuss some of the emerging benefits of big data analytics in the food and beverage industry.

1. Amplified Vision

Data analytics is the most innovative area in the food and beverage industry. Since the industries are becoming customer-centric and coming into the market with new and innovative ideas that can upgrade data quality, this quality data is used to customize the customer demand and product offerings. Data analytics is the leading promoter of the food and beverage industry that has had an enormous effect on productions.

2. Enhanced Proficiency

Industries can explore new ideas and options with the help of big data analytics in food industry. And it is apparently the best way to improve sales and business efficiency. With the help of efficient analysis of the data sale, data-driven will allow the industries to pursue a new trend. And that will help in a better understanding between restaurants and their customers, which will automatically improve the company.

Read more: – Big Data Analytics: Challenges and Implementation

3. Research Customer Behaviour

To improve marketing efficiency and change consumer behavior, data analytics can provide insight. With the expansion of this techno world of the internet and smartphones, to meet the requirements, customers have a wide range of options. Through this, the food and beverage industry got a chance to collect the maximum data regarding their customers’ choice and change in choice and order value. To obtain the potential benefit for the business, Now it is easy to get a grip on customer’s information, which will help in the business.

4. Quality Control

In the quality of food and beverage items, big data plays an important role. Food industries can easily maintain the quality and supply of the product with the help of food and beverage analytics. Any customer expects to have a quality product that will keep them bound with any food industry. Still, if there are any changes in the product which the consumer will not like, that will repel a potential customer from you.

5. Upgraded Marketing Strategy and Sales

The food industry can easily track all the purchasing decisions of the consumers made for wholesale with the help of big data food marketing if there is a product purchased at increased rates that will help big data to increase business sales. These things help the F&B industry to determine and set the quality of products with the help of an established record of data. With the help of these records of data, a company will be able to know about the intake of a particular product in a specific region so that it can send out to those regions.

Use of Big Data Analytics in the Food and Beverage Industry

Here we will discuss some of the most creative and innovative uses of big data analytics in the food and beverage industry.

1. Supply Chain Transparency

It is necessary to understand the existing supply chain that includes the goods sources and all the participants, which is helpful for smooth operations. Brands can deliver higher-quality goods, build trust and connections, improve relations with customers, and can establish authority with the help of transparency. Sometimes through government regulations and oversight, transparency is often mandated. Big data food marketing helps to keep track of all the shipments of the products, either it is sourced or transported.

2. On-Time Deliveries

Food delivered on time is a great achievement of science. Behind getting warm and delicious food delivered at your doorstep, there is a complicated process, including logistics, outliers, and many more. To monitor and better understand the elements like weather, route changes, traffic, distance, current climates, and even construction, big data systems, and analytics can be used. Machine learning and artificial intelligence can be used to provide and predict better product delivery time.

3. Modern Experience with Mobile Apps

By using food delivery apps, a user can order through any restaurant or food chain. They not only can order food but also can have access to other things like payment through their wallet, complimentary item, exclusive offers, and many more. And in return, the company gets crucial data from the customers. With the help of this data, the company can get to know about your location, your recurring orders, and the regular places where you visit.

4. Sentiment Analysis

To learn more about their customers and their inclination towards brands, many businesses use sentiment analysis strategy. To access more profound insights into customer behavior, many companies use tools like natural language processing (NLP) and Textblob. This ultimately helps to improve sales. Data science in the food industry is used with sentiment analysis to understand trends and fashionable items. A review of any food business plays a vital role in the growth of the business that directly depends upon the sentiments of the consumer.

5. Marketing and Publicity Stunt

To spread awareness and build some brand loyalty of any business, sometimes it is essential to use some old fashioned marketing strategies and publicity stunts. Marketing strategies and publicity stunt is another area where big data technology comes into the role. With the help of big data technology and food and beverage analytics, a business is able to know when and where their product will be relevant.

The Future of Big Data Science in the Food Industry

After discussing the benefits and uses of data science in the food industry, we will discuss the future of big data in the food industry. Let’s get started.

data science in food industry

  • Managers of the restaurants or eateries will be able to manage the restaurants more efficiently with the help of AI Advanced restaurant management software. Changing trends in customer preferences, marketing trends, food product availability, and pricing, all can be predicted in advance.
  • Based on a customer’s direction of travel, the time of day, and dining history, a restaurant can predict that the customer will visit their eatery soon and also could suggest what they might order by using predictive analysis software.
  • Based on the analysis of supply chains, mobile apps will suggest the restaurant to the consumer. It will also help customers locate the restaurants where the freshest ingredients are served for that particular day.
  • Artificial intelligence and deep learning are used extensively in the healthcare field to detect disease and cure them. In the future, the same technology will be used to prevent foodborne disease.

>>>Importance of Big data Analytics in Healthcare industry<<<

  •  Based on the customers purchasing trends, food industries will try to develop new food and beverage items to change the traditional market trends by keeping the same taste. It will result in more choices for the customers as well as more things on the shelves of the store.


The F&B industry has been revolutionized by big data. To improve the profit rates, food & beverage companies have a grip on big data. Now big data has made it easy for marketing to target the audience on a global level. Companies are also taking help from social media platforms because social media platforms are used by a lot of people.

>>>Big Data Trends 2020: Future, Conference, Technologies Analyst<<<

The reviews given by people who are taking advantage of the f & B industry can take businesses to a whole new level. The utilization of big data science in the food industry is snowballing with the vast scope of innovation. Innovations and Opportunities that do not currently exist, those will become a reality soon in future with the help of big data science. It is a world of endless possibilities, and that means better service, better food, and excellent experiences.

Embrace Innovation to Drive Transformation

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Harshita Khangarot

A skilled content writer and a lifelong learner with an ongoing curiosity to learn more, I specialize in technical, banking, hospitality, and poetry content writing; while taking every opportunity as a responsibility and believe in creativity that is beneficial for society.

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