Nearly a decade has passed since Pokémon Go became a huge success because of the innovative change it brought to the gaming landscape. It was the first spark in the location-based augmented reality (AR) games, and the industry has only moved uphill from there. The technology has gone beyond catching Pikachu in the park and is pushing boundaries with emerging technologies, deeper integrations, and new gameplay possibilities.
Although we’ve come a long way in AR technology, the doors to innovation remain open. The industry is soaring, and the future may bring more possibilities in the gaming world that could be least expected by the gamers. Also, the future of AR games is not limited to a few genres, it might also blend with areas like education and fitness to exercise its potential to the fullest.
In this blog, we shall discuss some of the major probable implementations of Augmented Reality in the gaming landscape and beyond. We have listed down properties that might have already made their way into the market but have not evolved. Stick till the end to understand the potential of AR in the gaming world in the near future.
AR games of the future will go beyond static geolocation. Expect real-time data like weather, traffic conditions, time of day, and even event-specific elements, like concerts or sports games, to influence gameplay dynamically. Imagine fighting fire-themed enemies during heatwaves or finding rare items at crowded festivals.
The gameplay will adjust to the environment, and the narrative will suit the land’s geography. Players living in different time zones will experience different game mechanics, and integration of AI will also be in the loop to make it more exciting.
Key Trend:
Context-aware gameplay that responds to your surroundings in real-time can be a common thing in futuristic games.
AI-Powered NPCs and Dynamic Storytelling
Advancements in generative AI and natural language processing are paving the way for AI-driven NPCs that can interact with players naturally. Instead of scripted events, players might engage in fluid conversations, receive quests, or influence evolving storylines based on their actions and movement through real-world locations.
Artificial Intelligence will play a big role in AR games of the future. All the conversations that will take place in the storyline between characters will be dynamic and will depend on the user’s behavior. AR game developers, with the help of machine learning, will create environments where unpredictability will be a big part of the gameplay.
Example
A virtual detective game where an AI character gives you clues tied to your physical neighborhood. Now, each player who plays the game will have distinct clues, and the ways of solving the crime will also be different, promoting dynamic storytelling.
Some players might face latency while playing their favorite AR games. The rollout of 5G networks and edge computing will allow for real-time multiplayer experiences in AR games. This means smoother, more complex gameplay involving simultaneous actions across large areas without lag, ideal for large-scale events, battles, or scavenger hunts.
As we know, we cannot play all the AR games on our personal WiFi, as some of the games require us to roam, the best example being Pokémon Go. In such cases, when your internet connection is slow, you may face latency, resulting in a poor game experience. With 5G and edge computing, latency will be tackled in the future in AR games.
Social Interaction Will Be the Core Experience
The next wave of AR games will lean heavily into cooperative and competitive multiplayer. Whether you’re teaming up with friends to take down a boss at a local park or challenging strangers in a city-wide AR tournament, social interaction will be baked into the core loop.
AR games will focus more on the social interaction, since people are more into the idea of being in each others lives through games. Countries like Japan focus a lot on developing games that pushes the boundaries of social interaction.
Innovative Possibility:
Forming in-game guilds based on your city or local community will give rise to social interaction.
Wearable AR Tech Will Unlock Hands-Free Gaming
With smart glasses like Apple Vision Pro, Meta’s AR devices, and Snap Spectacles, players will soon be able to ditch their phones for more immersive, hands-free experiences. Instead of staring down at a screen, gameplay will unfold around you, fully integrated into your physical space.
NFTs and Blockchain in Location-Based Worlds
Though still controversial, blockchain and NFTs may play a bigger role in the future of AR games. Items earned in one location could be traded globally or carried between games, forming part of an interconnected multiverse of AR titles.
Gamified Urban Exploration and Tourism
Tourism boards and museums are already experimenting with AR to engage visitors. Future games could blend education, history, and entertainment, encouraging players to discover hidden gems, complete real-world challenges, and unlock achievements tied to culture and landmarks.
Use Case:
A historical AR game that unlocks different storylines as you visit monuments in a city.
Location-Based Fitness Games Will Rise
Pokémon GO accidentally became a fitness app for many, but newer games are intentionally combining health tracking and AR gameplay. Expect future titles to gamify exercise, walking, and biking, encouraging real-world movement with tangible in-game rewards.
Final Thoughts
The future of location-based AR games isn’t just about catching things on a map—it’s about turning the world into your playground, powered by AI, wearables, blockchain, and deeper social integration. As mobile devices and AR hardware evolve, expect these games to become more immersive, personalized, and meaningful.
FAQs (Frequently Asked Questions)
Q1: What are the best location-based AR games like Pokémon GO in 2025?
Ans. In 2025, several AR games have stepped up with innovative gameplay beyond Pokémon GO. Some of the best alternatives include:
Peridot (Niantic): A virtual pet experience with deep emotional bonding and real-world interaction. Pikmin Bloom (Nintendo/Niantic): Gamifies daily walks with adorable flower-planting mechanics. The Witcher: Monster Slayer (Spokko): An RPG experience that brings monster hunting to your neighborhood. Jurassic World Alive (Ludia): Allows players to collect, evolve, and battle dinosaurs based on real-world locations. Ghostbusters Afterlife: ScARe (Trigger XR): A cinematic AR experience tied to the Ghostbusters universe. These games showcase how location-based AR has evolved from simple exploration to story-driven, multiplayer, and emotionally engaging formats.
Q2: What makes a successful location-based AR game in the post-Pokémon GO era?
Ans. Modern AR games need more than GPS mechanics to succeed. Key factors include: Real-time interaction with surroundings (e.g., weather, time, and events) Immersive storytelling and character depth Multiplayer or co-op elements Fitness or lifestyle integration Cross-platform availability, including AR glasses and wearables A successful AR game also offers persistent progression, so players feel a meaningful connection to their in-game actions and locations.
Q3: How are AR games expected to change with wearable technology like smart glasses?
Ans. Smart glasses and AR headsets like Apple Vision Pro, Meta Quest 3, and Snap Spectacles are game-changers. With these devices, AR games will:
Become hands-free and more immersive Use spatial audio and environmental awareness to guide gameplay Deliver 3D overlays and gesture-based controls instead of touchscreen input Offer seamless integration into daily life (e.g., find a treasure chest while walking your dog) This shift will enable more natural, always-on AR experiences, making the physical world the game board.
Q4: What role will AI play in the next generation of location-based AR games?
Ans. AI will fundamentally enhance location-based games in several ways:
Dynamic NPC behavior: Characters that respond contextually to your choices and location. Procedural content: Missions, items, or enemies generated based on your environment and movement. Conversational AI: Natural-language dialogues with virtual companions, mentors, or quest-givers. Personalization: AI adapts difficulty, storyline, or rewards to your playstyle and travel habits. Ultimately, AI will make AR games more intelligent, adaptive, and emotionally resonant.
Q5: Will blockchain and NFTs really impact location-based AR gaming?
Ans. Yes, but the impact will vary by audience and implementation. Potential use cases include: Geo-tagged digital collectibles: NFTs tied to real-world places, like historical landmarks or limited-time events. Interoperable avatars and items: Use your blockchain-based sword or pet across multiple games. Player-owned economies: Trade, rent, or sell in-game assets tied to real-world effort and discovery. While some players are skeptical, developers are experimenting with ethical, sustainable NFT integration that adds value without pay-to-win mechanics.
Q6: Are AR games good for fitness and mental health?
Ans. Yes. Location-based AR games promote physical activity and outdoor exploration. Benefits include: Increased daily steps and cardio through walking quests Mental stimulation via puzzles, strategy, and exploration Social interaction, which helps combat loneliness and screen fatigue Mindfulness and mood improvement from being outdoors Some games are even designed with fitness-specific goals, turning your city into a gym.
Q7: How can developers get started building a location-based AR game?
Ans. To build a location-based AR game, developers typically use: Unity + AR Foundation: Ideal for cross-platform development (iOS + Android) Niantic Lightship SDK: Purpose-built for creating real-world AR experiences with mapping and multiplayer ARKit (iOS) & ARCore (Android): Native AR development tools from Apple and Google Mapbox and OpenStreetMap APIs: For geo-spatial mapping and location tracking Photon or Agora: For real-time multiplayer functionality Game creators also need to consider privacy, GPS accuracy, battery optimization, and engagement loops tailored to real-world usage.
I am Nitin Garg, founder of BR Softech PVT LTD - an award-winning mobile game development company known for its excellence in the gaming domain. We have a team of 180+ exceptional professionals & we have a satisfied clientele of 2.7k+ globally. Driven by an entrepreneurial spirit, I aim to elevate BR Softech to a billion-dollar company.