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Pinnacle Sportsbook Software Development- A Complete Guide

Sports Betting
Jun 23, 2024
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Online Pinnacle sports betting software has made its name in the online gambling industry and runs its operation in more than 200 countries. The software endeavours to stay ahead of its competition by offering the gamblers option to bet on multiple sports.

It doesn’t rely on third-party APIs and uses its own Pinnacle Sports Bets API to provide one of the most lucrative odds in the betting industry. The Pinnacle betting software has recently celebrated its two-decade anniversary. Due to the immense popularity of the Pinnacle sportsbook software, several key players are entering the sports betting market.  

Pinnacle sports platform is mobile responsive and well-optimized to bring the best level of experience to the players.

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What is Pinnacle Sportsbook Software?

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Pros and Cons of Pinnacle Sportsbook Software

Here are some advantages and disadvantages of the Pinnacle Sportsbook platform:

Best odds and lines in the industryNo Welcome Bonus
24×7 Customer SupportSmaller Library of Sports
Various payment optionsOnly one withdrawal free per month
Casino and Esports section 
Coverage of the most popular sports

What is Pinnacle Sportsbook API?

An API is a set of protocols for developing and integrating application software. API works as a mediator between the users and the web services they want to access. API stands for Application Programming Interface. APIs can help simplify the app development process, saving money and time. If you want to interact with a system or perform a specific function, an API can help you communicate your request to the computer system so it can understand the request and give desired results. 

Pinnacle sportsbook API is a RESTful service that helps users bet on all types of sporting events. It is provided by Pinnacle itself. The API helps in getting pre-match, live odds, history of odds, scores, and results. It uses HTTP access authentication and only supports JSON format. To ensure fair play and stable service to all clients, the API has rate limits which means there is a specified number of API call requests a client can make in a given period of time. 


It is a handy technique Pinnacle API uses that decreases the risk of duplicate bets. If a client places a bet, it is possible they may get an error request indicating that the bet was not accepted. This opens up the possibility of the same bet being registered more than once, creating duplicate bets. Deduplication is done automatically to avoid creating duplicate bets. 

We store accepted bets in our data servers for 30 minutes and if the same bet is made in that time duration, the system shows an error code to avoid duplicating the bet. 

Read more: Odds API Development Cost & Features

Advantages of Pinnacle Sportsbook Software

Nowadays most things are happening online, and the betting industry is no exception. Pinnacle is one of the renowned betting software solutions that has over 20 years of experience. Pinnacle is licensed by the Malta Gaming Authority and Curacao Gaming Control Body, which makes it one of the most reliable and legalized places to place bets online. 

Apart from this, there are also several other reasons that might inspire you to opt for the Pinnacle sportsbook service.

Good Overall Usability

This is one of the biggest reasons why most people are opting for the Pinnacle sportsbook software. Having good overall usability will go a long way to allow punters to place the bet on their favorite sports. 

User-Friendly UI

As per several reviews, the online Pinnacle sports betting software is intuitive and easy to use. When you launch the Pinnacle software, you will see an attractive homepage where you can find all top sports betting applications, leagues, live casinos, virtual casino events, and so on. All the information available on the software is organized in a good manner and also offers simple payment options. 


The design of the Pinnacle software is admired by millions of sports betting enthusiasts. All the required tabs and information are placed on a white background which enhances the look of the website and makes the design simplistic and pleasing. 


In terms of performance, Pinnacle software is unbeatable. The software is equipped with only the necessary graphics to ensure smooth loading. As mentioned earlier the software can work on multiple devices with minimal or no lag. 

Award-Winning eSports Offering

Pinnacle has gained acceptance across the world for offering the best and award-winning eSports betting. The Pinnacle sports betting management system allows gamblers to place bets on multiple eSports including soccer, cricket, and other eSports to name. 

Unbeatable Odds

Pinnacle is backed by the sterling record of offering industry-leading odds to its players. Odds refer to the possibilities of the favoured outcomes depending on the margin presented. Odds define the payout and the margin of the bookmakers presenting that odds. In the case of Pinnacle, the average betting margin is reduced to 3.7% which is almost half of the other sports betting software providers in the industry.

Read More:- Make Your Football Game More Thrilling With Augmented Reality

Higher Profits Upto 4%

Pinnacle sportsbook management system is backed with proven risk management expertise to bring low-risk and higher-profits business to the sports betting bookmakers. This risk management expertise will increase your profits by 4%. 

Risk Management Expertise

The Pinnacle sportsbook platform employs highly skilled traders that hold years of experience and the Pinnacle for casino API integration solution is another great thing that is continually on a run to build a strong risk management system that will benefit the gamblers to place the bet on their favourite sports without worrying about a single thing. 

Licensed and Certified

For a business that is running successfully in the market for more than 20 years, one thing you can be sure of is that they are properly accredited and certified. The software is certified by the Malta Gaming Authority and the Government of Curacao. In addition to these certifications, Pinnacle software is also backed with independent audit services such as eCOGRA. 

Features of the Pinnacle Sportsbook Platform

Features of the Pinnacle Sportsbook Platform

The following are some of the features of the Pinnacle sportsbook software: 

Multiple Bets

Solutions of Pinnacle sportsbook software are considered to be incomplete without adding support to the multiple bets. This will attract wider audiences and will allow them to explore the market and let them choose from a variety of bets. 

Added Support For a Variety of Sports

The best pinnacle sportsbook software needs to be scalable, so it can be accommodated with the needs of the sports market. Your sportsbook software needs to allow gamblers to place wide options of sports to explore. 

Easy Payment Options

Pinnacle API integration works with efficient payment gateways to ensure that all the transactions can happen on the application with no hassle and in a secure manner. 

Multi-Lingual Support

As mentioned earlier, Pinnacle sportsbook software works in more than 200 countries. As your sportsbook business grows, you need to expand your operation in multiple countries, thus you need to offer support in multiple languages to cope with multiple geographics. 

Live Score Updates

This is the foremost feature of the Pinnacle sportsbook solution. Having an update of the live score during placing the bets will allow the players to make wise and profitable decisions. 

Push Notifications

Push notifications are a great way to keep your users updated with the latest leagues, events, tournaments, win, loss, and so on. This is the best way to enhance the user experience to another level. 

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Pinnacle Sportsbook Software Development Process 

In this section we we will discuss about development process of pinnacle sportsbook software. Step by Step guide to develop a sportsbook platforms. Lets start-

Market Research

The first and foremost thing we do is market research, which includes analyzing the competitors, sports betting trends and changing bettors preferences that help us identify the industrial threats and opportunities. We also do SWOT analysis to better understand the market loopholes and strengths that can be lucrative for you when launching a pinnacle sportsbook software in the market. 

UI/UX Design 

After the market research and analysis, we ensure to create creative and user-oriented design that attracts and retains users for longer. This is very important to increase the screen time of the players in general while keeping them motivated and engaged on the sportsbook software.

Herein, we focus on creating unique and user-centric designs that offer players an enhanced and secure betting experience. 

Also Read: 10 UI/UX Design Challenges in Sports Betting Apps


After the successful design, we proceed further with the development of the pinnacle sportsbook platform with the help of tech-backed tools, and programming languages. Herein, our expert team of developers follow the best practices to ensure the highest quality and functions that keeps players engaged and retained on the platform for longer.

Testing & QA 

Once we are done with the development, we ensure to integrate the high-quality testing and QA strategies that ensures the error-free and bugs-free pinnacle sports betting software. It ensures entrepreneurs provide an uninterrupted and seamless betting experience that keeps players engaged and retained on the platform. 

Launch & Maintenance 

Our responsibility doesn’t end with launch, we aim to maintain and keep up with the latest market trends by offering regular updates and upgrades to stay ahead of the curve.

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How Much Does it Cost to Develop Pinnacle Sportsbook Software ?

The cost of Pinnacle sportsbook software depends on the following factors: 

Development Complexity 

The complexity of the app might seem essential to enhance user engagement, but it will also increase the app development cost. Therefore, you need to choose the technology stack of sportsbook software carefully to keep the development cost under your budget. 

Development Platform 

You need to select a development platform from Windows, Android, and iOS. Depending on the chosen platform the app development cost will be influenced greatly.

Geographical Factor

It is mandatory that quality software development needs the assistance of a highly experienced team of developers. While hiring a developer you can consider the following hourly price chart of the developers depending on their geographical location.

  • The U.S.-based developers: $50 to $150 per hour
  • Europe-based developers: $40 to $140 per hour
  • India-based developers: $25 to $100 per hour

The Key Takeaway!

Pinnacle is one of the most reputed software that brings a lot of business opportunities for sports betting lovers. While developing sportsbook betting software like Pinnacle, you need to enrich the software with the above-mentioned features. BR Softech is one of the pioneer names in the field of Pinnacle sportsbook software development. If you want to get your sports betting software developed by a highly skilled team of developers using the latest and innovative technologies, then do consult with BR Softech today!

Frequently Asked Questions(FAQs)

Q. What are the best sports betting API solution providers?

Sports betting platforms use third-party APIs provided by API providers like BetRadar, Pinnacle API, Sports, DonBest, etc. Read more

Q. How much does using betting APIs cost?

Betting APIs have varying rates depending on the provider. A betting API can cost from $500 to $2000 per month.

Q. Does Pinnacle sportsbook/sport betting websites offer APIs with JSON that are accessible in the US?

Yes, pinnacle sportsbook uses and offers Pinnacle API for betting odds. Pinnacle API only supports the JSON format. However, it is not an open-source API and you have to contact Pinnacle sportsbook solutions for approval.

Q. Why should you opt for the integration of Pinnacle through BR Softech?

Our developers are well-versed in the latest technologies and will help you to develop sportsbook software.

Nitin Garg

I am Nitin Garg Founder of BR Softech PVT LTD - an Award-winning mobile game development company. We are armed with 180+ geeks & 2753 clients worldwide, I have driven by the spirit of entrepreneurship and dream to build a billion-dollar-company.

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