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Sports Betting Exchange Software- An Ultimate Guide

Sports Betting
May 27, 2024
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Sports Betting Exchange Software Provider: An Ultimate Guide

Are you looking for sports betting exchange software? If yes, we have got you all covered in this blog! 

Sports betting exchange software is an online betting platform that allows users to bet against other users who predict the opposite outcomes. The software supports Back/Lay bet types that engage punters. In this type of bet, the betting exchange wins if punters win. Users tend to choose the type of bet as per their preferences. With sports betting exchange software development, entrepreneurs get a chance to expand to the new boundaries of the business and build a strong base by targeting a huge audience. 

Online betting exchange software allows punters to access more freedom and flexibility as compared to other traditional betting sites. Wagering on betting exchanges is made by two types of players. The first player is the one who makes the ‘Back’ bet, which involves selecting a result and confirmation of your stake. The second type of player in an exchange is the one who lays the bet, meaning he bets against the outcome. 

In this blog, we will be discussing all sports betting exchange software, including features, advantages, cost, development process, and so on. 

What is Sports Betting Exchange?

Contrary to traditional sports betting platforms, sports betting exchange software allows bettors to bet against each other instead of bookmakers. Betting exchange bets have lower fees and provide better odds than conventional betting platforms. Since it is a peer-to-peer platform, it provides better odds at lower fees. In a betting exchange, you can ideally bet on anything as long as there is another person who is willing to bet on the other side. 

Sports betting platforms often don’t offer the bet you’re looking for because it is too risky. Sports betting platforms offer a wide range of bets with better odds and more value. 

Key Features of a Sports Betting Exchange Platform

Key Features of a Sports Betting Exchange Platform

A sports betting exchange platform is packed with features and offers a lot of accessibility to its users. Here is a list of the key features that are essential in a betting exchange software:

Cash OutPunters have the ability to cash out their bets during the match. A calculator that calculates the values of wagers is also present.
Live StreamingThe live streaming feature allows users to watch the match and place bets simultaneously. It allows users to make quick and informed decisions swiftly and also boosts user engagement. 
Back & Lay OddsThe betting exchange platform must provide back and lay odds. A bettor must be free to choose whether he wants to back or lay a specific outcome. 
Betting HistoryThis feature allows bettors to see and review their past bets. A detailed report of every bet the user has placed is present in this section. 
Multilingual SupportSports betting exchange software attracts audiences from several regions. You must provide multiple language options so the user can access the platforms in their preferred language. 
Matching EngineAn integrated matching engine will ensure the appropriate matching of odds and bets. 
Safe and Secure Payment GatewaysPayment gateways are essential to online betting exchange software. A secure payment gateway will help protect the user’s financial information and also provide multiple payment options. 
Cryptocurrency SupportThe online betting exchange software must have integrated cryptocurrency support. Crypto is becoming mainstream and more people are leaning towards crypto in online sports betting platforms. 
Advanced Admin DashboardAn advanced admin dashboard will aid in the seamless management and tracking of users, transactions, bets, and odds, along with other various aspects of the betting exchange script. 

Read More:- An Ultimate Guide to Building Virtual Sports Betting Apps

Advantages of Betting Exchange Software

The advantages of sports betting exchange software are abundant. It provides better odds and value than traditional sports betting app. Let us take a look at the various advantages of an online betting exchange platform

Lower Fees

Betting exchange platforms are user-friendly. Since there are no sportsbooks to take a large portion of the cut, players get maximum value and earn better profits with a Sportsbook software provider

Two-way betting

In traditional sportsbooks, you can only bet against the sportsbook and at pre-determined odds by the Sports bookies. However, that is not the case with betting exchange software. The users can bet on either back or lay odds depending upon their preference. Betting exchanges are a two-way market. 

No Limitations

Unlike sportsbook software, which only offers bets according to their preference. The bettors can bet on virtually anything as long as there is another person to take the other side of the action. 

Better Odds

Online betting exchange platforms provide better odds than most traditional sports betting software. Since there are no bookies involved and players bet against each other, the betting odds are way better and punters can earn huge profits. 

Betting Exchange Software Development Process

Betting Exchange Software Development Process

Identify your Niche

Most of the popular fantasy sports like cricket, football, basketball, hockey, etc. are preferred in gambling. You must pick a niche sport that you will offer to your audience. Identify which sports will get better feedback from the audience and ensure maximum ROI. However, if you want to reach a wider audience, it is best to include multiple sports in your betting exchange source code. 

Market Research

It is One of the most important steps in the development process. Conduct thorough market research to identify the strengths and weaknesses of your competitors. Proper research also allows you to know about the ongoing trends of the industry and the preferences of the audience. Also, try to pinpoint your target audience and the region where a particular sport is most popular. 

Hire a Betting Exchange Software Company

If you want to build a unique betting exchange platform, you will need a reliable betting exchange software development service. By looking into various aspects like experience, testimonials, cost, and the portfolio of the company, you can make an informed choice. Make sure the company is equipped with all the tools that will help fulfill your requirements.

The choice of the betting exchange developer will also depend on whether you want a customized or white-label betting exchange software solution. It can be a challenging task due to the variety of options available but these factors will help you make an informed choice. 

Read More:- Important Requirements To Create A Sports Betting Website Like Bovada

Design and Development

Although you might have hired the best software development company that will take care of the designing and development aspects, you still need to pay close attention to the workflow and details of the process. A complicated design will discourage the users, make sure the user interface is simple yet attractive. 

In the development process, make sure all the necessary features are incorporated into your application. 

Testing and Launch

After the development process is complete, your betting exchange software is ready for testing. Testing is essential to iron out the loose ends and refine the product to the extreme. Make sure to conduct all functional and non-functional tests like performance, design, compatibility, etc. 

Once the testing phase is complete, your software is ready to be launched in the market. Deploy reliable marketing strategies and launch your software to the public. 

Cost of Betting Exchange Software Development

Cost of Betting Exchange Software Development

The cost of sports betting exchange platforms is majorly affected by various factors. Factors like features, geographical location, development company, technology stack, cross-platform compatibility, etc. are the driving factors behind determining the cost of developing a sports betting exchange software. 

The region of the game development team also plays a huge role in determining the cost.

  • Indian-based Developers: $30-$50 per hour
  • UK-based Developers: $70-$150 per hour
  • USA-based Developers: $150-$250 per hour

On average, the approximate development cost of a betting exchange platform with basic features ranges from $30,000-$50,0000. However, if you want to develop cross-platform software with advanced functionalities, the price can shoot up to $80,000. 

Best Betting Exchange Software Providers 

These are some of the most popular sports betting exchange software providers in the market today. 

BR Softech

BR Softech is a leading sport betting exchange development company with over 10 years of experience. It offers customized and white-label betting exchange software solutions to its clients. We have a full-fledged development team of expert developers who strive to deliver quality betting exchange software solutions to clients. BR Softech has a vast portfolio and has prior experience in developing software of similar niches. If you’re looking for a betting exchange software development company, BR Softech is your best bet. 

  • Use of Innovative technologies like AR/VR
  • High-RIsk Management
  • Multilingual
  • Stunning UI/UX
  • Zero Revenue Sharing
  • 12+ years of experience


It is one of the leading betting exchange software providers in India. Betfoc offers bug-free solutions and on-demand customized software with a quick turnaround time. Betfoc’s primary objective is to build a robust and safe betting exchange platform that can help businesses generate higher revenues. It also offers a feature-packed white-label solution that can help your business scale higher. Betfoc also strives to provide 24×7 customer support to its clients to solve their queries and ensure maximum client satisfaction. 

  • Leading Software Provider
  • Back-end Support
  • Quick Turnaround Time
  • Customized Solutions

Gaming Geeks

It is a relative newcomer in the betting exchange industry. Gaming Geeks has made a name for itself through its innovative and secure betting exchange software. Gaming Geeks focuses on interactive and easy-to-use UI to generate a massive audience. It provides cryptocurrency support and has a reliable back-end management team. Gaming Geeks provide a robust risk-management module with innovative UI designs. 

  • Robust Risk-Management
  • Innovative UI/UX Designs
  • Dynamic Commission
  • Crypto Support
  • Built-in Sportsbook


SwissBet provides white-label and turnkey betting exchange software solutions. The features provided by Swissbet incorporate advanced features that drive user experience. It uses Betfair API for reliable sports data and management tools. The cutting-edge technology used by Swissbet will help you attract a loyal customer base and help scale your software. 

  • Cost-effective
  • BetFair API
  • Customized Solutions
  • Back/Lay Bets
  • Complete coverage of a variety of sports


It is a widely acclaimed software development company with over 10 years of industry experience. It was one of the first development companies to incorporate cryptocurrency support in its software solutions. SoftSwiss has been thriving in the market for a decade by focusing on security, stability, and scalability. With a large development team of experienced developers, SoftSwiss has a vast portfolio of online casino platforms and betting exchange software.

  • 10+ years of experience
  • Scalable Solutions
  • Robust Security
  • International Team of Developers
  • Vast Portfolio

Read More:- How Blockchain Industry Can Change The Future Of Sports Betting?

Why Choose BR Softech as a Betting Exchange Software Provider?

BR Softech is a leading betting exchange development company with over 10 years of experience in the industry. We offer reliable Betting exchange development solutions and our developers strive to deliver quality products by keeping our client’s requirements in mind. We offer customized and white-label betting exchange solutions. Our developers are experienced and well-versed in the latest technologies. We offer reliable services like-

  • Bug-free Software Solutions
  • Dedicated Backend Support
  • Quick Turnaround Time
  • Experience Developers
  • White-label Solutions
  • Customized Solutions
  • 24×7 Customer Support


Sports betting exchange platforms offer a lot of additional benefits than sports betting platforms. These platforms provide better odds and more value to the customers. The users also don’t have any bet limitations. The betting exchange software is easy to deploy and provides higher scalability. Overall, the sports betting exchange platform provides users with a lot of benefits and provides higher chances of winning a hefty amount.

Frequently Asked Questions(FAQs)

Q. What kinds of sports will you cover in a betting exchange software?

We cover all major sports in the betting exchange platform. Popular sports like cricket, basketball, hockey, baseball, football, horseracing, and more are included in our platform.

Q. Do you have a white-label betting exchange software solution?

Yes, we provide white-label as well as customized betting exchange solutions to our clients.

Q. Is Live match streaming supported in your betting exchange software?

Our betting exchange software comes packed with all the advanced features like live chat, back and lay odds, crypto support, etc. and also includes live streaming.

Q.  Is Betting Exchange legal in India?

Yes, betting exchanges which use Indian rupees and are based outside of India are legal to use by the Indian audience.

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Call/WhatsApp:  +1-650-727-6690+91-998-220-1414



Nitin Garg

I am Nitin Garg Founder of BR Softech PVT LTD - an Award-winning mobile game development company. We are armed with 180+ geeks & 2753 clients worldwide, I have driven by the spirit of entrepreneurship and dream to build a billion-dollar-company.

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