Fantasy sports apps are booming across the world. With millions of fans joining daily fantasy cricket, football, and other games, many entrepreneurs are now looking to enter this space. But building a fantasy app from scratch takes a lot of time and money. This is where the white label fantasy sports software kicks in.
In this blog, we will explain everything you need to know about white label fantasy sports app development, what it means, how it works, its benefits, features, and how to launch your own fantasy sports platform in 2025.
White label fantasy sports software is a pre-built platform that businesses can rebrand and customize with their own features, design, and payment system. You don’t need to develop this.. The software is pre-developed and fully tested. You get a complete fantasy sports app, web, Android, or iOS, with your own logo, color theme, and user interface, with seamless fantasy sports software development. It’s the fastest and most affordable way to launch your fantasy sports business.
Why Choose White Label Over Custom Development?
Here is a simple comparison between white label and custom-built fantasy software:
Factor
White Label Fantasy Software
Custom Fantasy App Development
Time to Market
1 to 3 weeks
3 to 6 months or more
Development Cost
Much lower
High
Maintenance & Support
Included by the provider
Requires a separate team
Customization
Limited but sufficient
Full freedom
Testing & Bugs
Already tested
Testing from scratch required
What are the Advantages of White Label Fantasy Sports Software
White label fantasy software is already developed and tested, allowing you to launch your platform within 1 to 3 weeks. This saves you months of development time compared to building from scratch.
Low Cost
Since the base platform is ready, you don’t need to invest in a full tech team or long development cycles. In this case, there is no need to develop a fantasy sports app. This makes it a budget-friendly solution for startups and small businesses.
Branding Options
You can fully customize the app with your own logo, brand colors, and language preferences. This helps create a unique identity while using a pre-built solution.
Multiple Sports Support
White label platforms allow you to add popular fantasy games like cricket, football, kabaddi, or basketball. You can target different sports audiences under one app.
Admin Panel
A built-in admin dashboard gives you control over users, contests, earnings, and settings. You can manage everything from one place without technical skills.
Ready Integrations
The software comes with pre-integrated payment gateways, sports APIs, and real-time match data. This ensures smooth gameplay and faster setup with fewer technical hurdles.
What are the Popular Types of Fantasy Sports Games
Fantasy Cricket
Fantasy cricket is the most played fantasy sport in India, especially during IPL and international series. Users create teams with real players and earn points based on their live performance. Also, there is a Daily Fantasy sports game that offers both daily and season-long contests.
Fantasy football is popular across Europe, the UK, and globally due to leagues like the Premier League and UEFA. Users select players from real matches and compete for rankings based on goals, assists, and other stats. It supports both daily and full-season formats.
Fantasy NBA is widely followed in the United States, based on real NBA basketball games. Players draft teams and earn points for rebounds, assists, and scores. It is available in daily and weekly contest formats for quick engagement.
Fantasy Kabaddi
Fantasy kabaddi is growing quickly in India, and there is a rise in the Pro Kabbadi League. Users choose raiders and defenders to earn points on real-time performance. It provides a unique gameplay experience with regional appeal.
Fantasy Baseball
Fantasy baseball is a favorite in North America, especially during the Major League Baseball (MLB) season. Fans create teams and score points from stats like hits, home runs, and pitching performance. Apart from daily, a full season-long fantasy sports format is also there.
Fantasy Esports
Fantasy esports is ideal for fans of games like PUBG, Free Fire, Dota 2, and League of Legends. Users form teams based on professional gamers and score points from their tournament performances. It’s a fast-growing segment among younger audiences.
What are the Must-Have Features in a White Label Fantasy App?
Below are the features that you should look for in a white label fantasy sports application:
User Registration & Login
The platform should offer easy sign-up options using mobile number, email, or social media accounts. Secure login with OTP or password helps ensure user safety and smooth onboarding.
Live Match Integration
Live match data allows users to track player performance and score updates in real time. This feature keeps users engaged and builds excitement during ongoing matches.
Team Creation
Users can select real players to build their fantasy team before a match starts. The app should allow flexible player combinations with salary caps or point limits.
Join Leagues & Contests
Players should be able to join public, private, or paid contests with various prize pools. Contest filters by entry fee, size, or match type improve user experience.
Leaderboard
A real-time leaderboard displays player rankings based on fantasy points earned. It motivates users to stay active and compete for top positions and rewards.
Wallet & Payments
The wallet system should support adding money, withdrawing winnings, and viewing transaction history. Integration with payment gateways like UPI, Paytm, or Stripe is essential.
Push Notifications
Notifications help users stay updated with match reminders, contest deadlines, and bonus offers. Timely alerts improve user retention and overall engagement.
Referral System
The app should allow users to invite friends and earn referral bonuses. This system helps in growing the user base organically.
Admin Dashboard
A powerful admin panel allows you to manage users, view reports, handle payments, and set up contests. It provides full control over the platform without coding skills.
Tech Stack for White Label Fantasy Sports Software
A robust tech stack ensures your app runs smoothly and handles large user traffic.
Fantasy sports are legal in many countries, like the USA, UK, and India. The main reason why they pass the legal barrier is that they are considered games of skill. You should know that:
Check local gaming laws before launching your white label fantasy sports software
Obtain a fantasy sports license if required. Mostly it is required
Follow rules set by bodies like FIFS in India or the Fantasy Sports Trade Association in the USA
Monetization Models for Fantasy Sports Apps
Entry Fees
Fantasy sports platforms allow you to earn revenue with entry fees. These fees go into the prize pool, and a portion is kept by the platform as profit.
In-App Purchases
Apps can sell items like power-ups, bonus points, or extra team changes during contests. These small purchases increase user spending and help in revenue generation.
Ads
Banner ads, interstitials, or video ads can be displayed within the app. The platform earns money from ad views, clicks, or impressions shown to active users.
Sponsorships
Brands can sponsor contests, banners, or sections of the app for visibility. This creates a win-win by giving the brand exposure and the app a source of revenue.
Subscription Plans
You can offer users premium plans for a monthly or yearly fee. These plans may include features like advanced stats, extra contests, or an ad-free experience.
Affiliate Marketing
By promoting other apps, games, or services inside your fantasy app, you can earn a commission. This works well when targeting a similar user base with shared interests.
Future Trends in Fantasy Sports App Development (2025 and Beyond)
Fantasy sports apps are evolving fast. Here are some top trends to watch:
AI & Machine Learning: To give users better team suggestions and match predictions.
Blockchain Integration: For transparent transactions and NFT-based rewards.
Live Streaming: Users can watch matches within the app while playing.
Augmented Reality (AR): Enhanced in-game experience using 3D avatars or visuals.
Voice-Based Search: For easier navigation and team creation.
How Much Does It Cost to Launch a White Label Fantasy App?
The cost of white label fantasy sports software depends on the features, design, and the number of sports included. You can get it for $6,000 to $25,000. If you want a custom white label fantasy app, then the cost can go beyond $40,000 or more. Here is an approximate cost range (starting prices) for a basic app for different regions:
Region
Approximate Cost Range
India
$6,000 ~ $15,000
USA/Canada
$12,000 ~ $25,000
UK/Europe
$10,000 ~ $22,000
Middle East
$8,000 ~ $18,000
Why Choose BR Softech for White Label Fantasy Sports Software?
BR Softech is a leading fantasy sports software development company with over a decade of experience. We offer:
Custom and white label fantasy apps for cricket, football, kabaddi, and more
AI and AR integration for better user engagement
End-to-end support, from app design to launch
Scalable solutions for startups, enterprises, and betting platforms
If you are interested in launching in any country or any global market, our expert team can help you launch fast and at an affordable cost.
Hire White Label Fantasy Sports Software Developer
We have a team of experts who can help you with App, Web & Software Development
A white label sports app is the best way to enter the fast-growing fantasy sports market in 2025. It is quick, affordable, and fully customizable. Whether you are targeting IPL, Premier League, NBA, or esports, the right software partner can make all the difference.
Frequently Asked Questions
What is white label fantasy sports software?
White label fantasy sports software is a pre-built platform that comes with limited customization options. You can brand it as per your business. It lets businesses launch fantasy sports apps quickly without building from scratch.
How do white-label solutions save costs?
White-label solutions reduce costs by using ready-made frameworks that cut down on development time. You don’t need to hire a full tech team, which saves both time and money.
Can I integrate multiple games into one platform?
Yes, white-label multi-gaming platforms allow you to combine games like rummy, ludo, and fantasy sports in a single app. This helps you attract a wider audience and increase engagement.
Are white label gaming platforms secure?
Most white-label platforms come with secure login systems and encrypted payment gateways. They also include fraud detection tools to protect users and ensure safe transactions.
How can I choose the best white label provider?
Choose a provider with strong industry experience, customization flexibility, and reliable post-launch support. Companies like BR Softech offer all these along with advanced tech features.
Nitin Garg is a seasoned tech entrepreneur and the visionary founder of BR Softech, a globally recognized leader in game development. With over 13 years of industry experience, he has been instrumental in transforming BR Softech into a powerhouse of innovation, offering cutting-edge solutions in Video Games, Blockchain Games, NFT Game Development, and card games like Poker, Rummy, and Teen Patti.
Nitin’s deep expertise in emerging technologies, combined with a sharp business acumen, has helped position BR Softech as a trusted name in the international gaming arena. Under his leadership, BR Softech has built a global clientele of 3,000+ satisfied customers and scaled a dedicated in-house team of 180+ skilled professionals.
