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The Ways to Increase Click Through Rate in Adsense

Digital Marketing
Jun 14, 2017
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The ways to Increase Click Through Rate in Adsense

The click through rate is most important factor in google adsense as all the earnings depends on it.

So, let’s go through the factors affecting the click through rate. We will also discuss how to improve click through rate easily.

How to increase CTR (click through rate) on google adsense ?

Here we are going to see how to increase click through rate and remember first thing is quality, without quality content in your blog or website is nothing works. It is not like google cpm.
What is ctr?
Click through rate implies the number of clicks receive by website per 100 ad impressions.

  • Let’s see with example:-

if any website receives 100 visitor ad impression and visitors clicks on 6 ad units then the ctr is 6%.

  • Formula to calculate ctr:-

ctr=number of clicks/number of ad impression*100

How to increase CTR ?

Though there are many points that affect the CTR but i would like to talk about the main topics which can improve your google adsense CTR.
#1 Ad placement and ad size
Ad placement should be proper because if user unable to reach at ad, then how it is possible to increase CTR.
You can put ad to increase ctr on the following CTR.

  • Below post title
  • Top of sidebar
  • After two paragraph in post content
  • At the end of post content
  • Header

Mostly the ad revenue comes from top sidebar and below post title.
You can also put two ad units in post content, the first at after two paragraph and other is at end. You can use google adsense to see which ad is performing better basically it all depends on which ad loads first and then loads first and then others. See at your website and try to replace your ad place with this ad placement. The CTR decreases so it is better to avoid ad blindness and also it is against of google ad placement policy.
#2 Size and type of adverts
Size matters. Because if proper size ad is not placed on website then user may not focus on it.
use text and display ads
It is believed that a big size is always performing better than small in post content.
Make sure your all adverts are set to most successful ad sizes.
#3 Bounce rate
As your website’s Bounce rate increase as ctr decrease so, try to decrease bounce rate. Always promote your post in your niche relevant people. To decrease bounce rate one can use google communities and facebook groups. Because it all depends on what type of people will click on your website ad, a non niche related people will never click.
#4 Number of ad
A well performed 2 ad are better than bad performed three ads. It definitely decrease your ctr and so revenue. It is better not to place too much ad on website as it irritate visitors. Visitors come to read content of your website and not ad.
#5 Quality of traffic
The click not occurs if non niche related traffic comes then, so try to get increase traffic from search engine. The Traffic should be 70% of all traffic to website from search engine. It also helps to increase ctr and build new readers.
#6 Niche and keywords
Ctr depends on two important things that is niche and keywords, For increase in CTR a good niche is required. The most profitable niches is a fitness, weight loss and technology.
Don’t try to manipulate google, be natural and it is better to use keywords that covers a wide area to increase ctr. The keywords used in your post title, url, content and meta description affect to advertisers bid. Long tail keyword’s traffic always leads to more sells so it is better to use more searched and also a long tail keywords to get more website traffic and increase ctr.
#7 Quality of content
If user will not find any niche related content or information, he wants from your website then obviously it close the website and it increase bounce rate. So, try to write more and quality content to your website so, users will be happy to come again and read. Don’t get off topic.
#8 Responsive layout
I believe that most of traffic comes from desktop but how can we forget mobile users. Always make a responsive layout so, mobile users will also have a great experience of website. You can also try to get page level ads from google adsense.
#9 Experiments
Experiments always drive good results. You can experiment with heat map. Use great image to attract visitors with attractive headlines. One more point is related to color of website, try to change color of website and links. Red is better than blue-Chris Lee

Try to get more visitors from US, UK because these countries have higher cpc value.


Key to success is quality content. And no one can make changes to CTR. Quality content plays a key role so in case you have a quality content then you just have to do nothing to increase click through rate. It takes time to build image and impression of website on visitors. So it is not that easy to increase CTR. Are you looking forward to Google Adsense Clone contact BR Softech?


I am the admin of BR Softech PVT LTD - an Award-winning Mobile game development company. My thesis is to work with hard-bit and get the best Exposure. I have driven by the spirit of entrepreneurship and dream to build a billion-dollar-company.

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