I am a passionate and full-time writer with experience in academic writing and blogs related to the IT sector, High-tech, and lifestyle. I’ve grown my skills of content writing with the time and have keen interest in learning and exploring new things.
Google has taken up various popular businesses under it; now, this tech giant is planning to start a food delivery service in India just like popular food ordering Apps Zomato and Swiggy. Through this, all the users will be able to place their orders on Google.com directly. For these food delivery services, Google has already started to take tests.
What is the Reason Behind This Initiative of Google?
The reason behind this initiative is users who search for famous restaurants on the search engine. Also, they place an order on it, and also transact on it. However, the food delivery will be by the third party. It is observed that in the present, food delivery services based on apps are a duopoly in our country. Trusted Meal Ordering Apps like Swiggy and Zomato have 90% of the market share that is huge. UberEats also sold all their shares to Zomato recently.
Other food platforms like TinyOwls and Eat Fresh also have to shut down because of huge losses. Most of the popular food apps posted about the massive loss in the last four months due to COVID-19, and they all sat back in terms of business.
Possible Impact of Google’s Entry in Food Delivery Market
With Google’s entry in the Food services, it can be a huge competition for other food apps, and it can also have an impact on food ordering app development. If this Google delivery service happens, people will be able to order the food and also customize the menu on Google. It can be done by entering their address and partner services in the area of the user.
Read more: How does Food Delivery Application Work?
It can be proved as a brilliant step by Google also as there are only a few popular online players that are part of the food business. But Google already has various offline restaurants who have listed themselves on this platform. As they all want to be discovered by the people via maps or other services as well and no platform can be better than Google for this.
Other Services by Google to Remain in the Competition
Despite the food delivery services, Google is also looking to put its step-in homes services such as plumbers, electricians, or beauticians on-demand. This company so far also has tied-up with the Urban Clap that is known as the leading app for providing home service to people in India.
In terms of food services in the country, a high number of people acquire and eat away while having many issues. Despite these things, it can be an advantage for Google due to the wide reach and control of food platforms to attract lots of customers.
Nowadays, there are so many leading food delivery app development companies such as BR Softech which are continuously working in this direction to provide customers with a rich-featured app. With this initiative of Google, these companies will also have the strength to work more. This step will strengthen many food businesses to get that popularity again. Google’s entry will work as an online middleman to link customers to food services. It will surely provide lots of benefits to the food industry and can be proved as an evolution of this industry.
BR Softech Pvt. Ltd. excels in providing cost-effective IT Solutions. Established in August 2010 with over 10+ years of rich experience. An Apex rated IT serving company around the world. Our team of innovative and creative designers deals in web designing, mobile/ software development and other digital marketing services intending to deliver outstanding digital outcomes.