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The food industry is one of the biggest industries in the world. Because food is the most crucial thing that brings peace and relaxation in our lives, that is why a food business never loses its appeal. Now it is not unusual to imagine the picture when you open the door and grab a pizza from the delivery guy and enjoy sitting on the couch with a glass of drink while watching your favourite Netflix show. Gone are the days when we used to cook food at home, now as the time flies food delivery app for restaurant like Zomato and Swiggy are creating a buzz all around the world and give foodies some lip-smacking experience.
With the advancement of technology, food delivery apps revolutionized the whole food industry. Development of the food delivery industry is definitely on the rise. If you are looking to step into your own business, then the best option will be a food delivery business. There are a lot of reasons for nominating food delivery business as the best business, and in this blog, we will discuss all those reasons.
India’s online food delivery market is estimated to touch $12.53 billion by 2023 on the back of high growth rate, according to a recent report by DataLabs by Inc42. Compared to the global growth rate of 9.01%, the online food delivery market in the country is growing at 15%, the report said. (source)
Table of Contents
Must-Have Features of a Food Delivery App
- Restaurant Listing
It is the most essential and foremost feature of a food delivery app. A list of menus with photos and prices of every restaurant in a particular region. The user interface should be so easy that even a kid can operate it efficiently. UI/UX of an app decides the popularity of that particular app.
- Location Tracker
People become impatient when they are hungry. And in addition if they get food delivered later than the expected time, their anger bursts. You can eliminate this situation by adding a global positioning system (GPS) in your application. So the delivery boy can quickly deliver food to the preferred address on time.
- Customer Feedback
It is always good to get service feedback from your customers. Feedback helps you to improve your service if you take them seriously. Also, feedback makes customers feel that they are also a part of the system, and their views mean a lot in the growth of a business.
- High-end Customization
The more comfortable your application will be, the more chances of being liked and coming back. Because in this world no one has extra time to spend on these applications. Everyone wants a more comfortable and quicker solution. Mobile apps are meant for that.
- Customer Reward
The most critical part of a business is customer retention. That’s why many companies provide various discounts and offer their customers to be connected. You can also retain your customers with different discount strategies. It will also help to maintain customer relationship management.
Things to Keep in Mind Before Having a Food Delivery App for Your Business
Before starting a business, there are many aspects, and one should take care of them. Like what kind of features you want to incorporate in the app, what will be the budget, which most suitable platform you will use to develop the app etc.? In this section, we will discuss some things we need to know before developing a food ordering app.
- Budget for the App
The first and foremost thing to keep in mind is the budget of your project. Budget is the only thing which can make your app the best and also the worst. So, before starting any business, start thinking about your budget. Budget depends upon various factors like your expectations, features, UI/UX of the app, platform, app testing, developer’s expenses, and many more.
- Choose User-Friendly interface and Frameworks
It is not always necessary to go with the flow. Most of the companies developing their apps in Android or iOS. But it is totally okay; you can go for Windows or other platforms or all of them depending upon your budget. The easiest method to connect customers with your app, provide a user-friendly interface which anyone can use easily.
- Secure Payment Methods
When it comes to money, no-one believes any untrusted app or payment gateway. Make sure to incorporate trusted payment gateways into your application along with various discounts and offers. Make the payment process easier with multiple-choice payments such as credit/debit card, net banking, UPI, Wallet, cash on delivery, and pay for later options.
- Marketing Strategies
In this throat cut competition era, you can not sit behind and let your competitors walk ahead of you without doing anything. Hire some talented marketing experts and leave everything to them. Promote your app as much as you can. You can use marketing tactics like social media marketing, email marketing, content marketing, advertisement, etc.
Read more: – How does Food Delivery Application Work?
Monetization Tactics of Food delivery Apps
After complete setup of business now it’s time to analyse how you can make money from this application. Let me explain to you some monetization policies of these food delivery apps. Let’s have a look at them.
Commissions make the most contribution in monetization strategy. A food delivery app works as a bridge between a customer and a restaurant. So, the food delivery company charges some percentage of the total order value for being a mediator. This method is beneficial for both the restaurant and the food ordering app as both have their parts in each order.
- Delivery Charge
It is another form of monetization strategy. A food delivery app benefits from a business that does not have its own delivery team. So, the company charges some amount that could be fixed or could depend upon various factors such as order value, distance or percentage-based. It is also an excellent way to earn money by developing your own delivery company.
- Peak Hours
At peak hours like lunch or dinner, these food delivery apps like Swiggy, Zomato, UberEats, etc. add an extra delivery surcharge. They set surcharges according to peak hours. Also, some companies like Uber Eats limit the restaurants at peak hours. So, to become visible at high time restaurants you need to pay Uber Eats some extra fee.
Advertisement is one of the best and most popular ways to make money. Advertisement is also the same as pay per click(PPC). They show ads on their website or application, and when someone clicks that ad, the owner gets the money. Also, these companies ask for some fee from the restaurant for always being visible on the top. This technique helps both the company and the restaurant.
Benefits of Food Ordering Apps
- Customer Convenience
- Easier and Smoother Transactions
- Reduced Guesswork
- Better Choice for Customers
- Easy and Better Customer Interactions
- Wide Variety
- Discounts and Offers
- No long waiting hours
- Reduced Gender Discrimination
- Make Better Bargain
- Book a Table for Outdoor Lunch
In this era, everyone is busy, and no one wants to waste their time by going outside and standing for hours in queues to get food. Food delivery apps have made life easier for those who are really busy, which their job or something else. These apps are the best options for people who are living outside the home alone and do not know cooking or do not want to waste their time cooking food.
If you are looking to develop an application like Swiggy clone, BR Softech is a one-stop solution for you. BR Softech is a famous food delivery app development company with a pool of talented developers. Our sole goal is to provide the best service to our clients.
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