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Technology plays an important role in enhancing the quality of life. From commercial to personal, various technologies have been mainstreamed to fulfil consumer demands. The requirement of VR, AR, MR and collectively XR is rising, and so is augmented reality app development; that has elevated the user experience of interacting with the natural environment.
The great capabilities of the innovations as mentioned above and the surging accessibility of compact devices like smartphones have motivated business ventures and developers to create applications powered by the immersive technologies that are more mobile-oriented.
The article aims to educate the readers about the new emerging technologies— Virtual Reality, Augmented Reality, Mixed Reality and Extended Reality. Moreover, the article also mentions the point of similarity and applications of each of them in detail.
Forming Links Between VR, AR, MR And XR
The concept of real and virtual environments is booming day by day. The involvement of tech giants is an assurance enough to predict its market growth in the coming years.
No doubt the structure and concept of all the technologies, i.e. VR, AR, and MR differ from each other, they all share a similar foundation, and that is creation and interaction of virtual or virtual-real elements. The ultimate goal is achieved by the supporting components, that are the smart devices boasting the capability either to create and interact virtual objects or environments with real or completely immerse the user in the virtually created environment.
Virtual reality is the technology of creating a simulated environment that may or may not replicate to the real-world environment or scenarios. The technology aims to immerse the user in an environment rather than projecting the visuals like a regular screen. Over the years, the innovators have found varied applications of the technology for revolutionizing the commercial operations as well as serving as a foundation technology for developing various games for entertainment.
Virtual reality has been around for a long time now. It is also the motivational factor for the developers to improvise the platform and give us more modern concepts like augmented reality, mixed reality and the extended reality that we will cover later in this article.
Virtual reality allows the business operators of automotive companies to toggle between a variety of designs before investing in the process. The solution is effective to such an extent that it saves a lot of heavy investment in creating a prototype or testing amongst a bunch of them.
The application of virtual reality has successfully transformed the tourism industry. To be more specific, VR allows a person to experience their dream destination before actually investing in the trip. It allows the user to conveniently explore cafes, hotels, restaurants, and important landmarks of tourist attraction.
Sports enthusiasts can now experience their favorite sports event in a way that appeals to the most. After the integration of technology into the sports domain, the spectators can now enjoy the entire match. It breaks the boundary barrier allowing a person sitting anywhere on the globe to access the match remotely with the help of wearable devices.
Art And Design
Virtual reality also has a creative side to it. Having said that, technology supports the artist to draw their imagination in a completely different way. Not just that, but the artist also enjoys being immersed in the image or art created.
Events And Conference
As everyone knows, virtual reality can easily place an individual virtually at any place, making it feasible for the event or conference organizers to attract a larger audience. Many events and conferences conducted via wearable headsets have been witnessed to date, making it ideal for use.
Augmented reality was introduced when the developers decided to take a leap over virtual reality.
The technology involves the projection of digital objects or environment over the real-world elements and allowing real-time interaction.
The whole concept exists with the integration of smart sensors in devices. The technology is a step over virtual reality and has enrooted many industrial, commercial and lifestyle applications.
AR is used to enhance the interaction and evaluation of real-world elements by overlaying a digital object or set of information in a manner that both the virtual as well as the real-world elements seamlessly align with each other.
One of the most successful applications of augmented reality is in tourism. With the help of technology, tourists can virtually experience a glimpse of travel locations without actually making any personal visit. Also, they could easily toggle and locate the desired restaurants, hotels and places of attraction.
Another greatly affected application of technology is to improve public safety. Using advanced devices that are powered by AR can help detect an area affected by any calamity. Also, it can be helpful in showing directions aiding in easy evacuation and hence minimizing loss.
Everyday field service agents are also benefited from the technology. They can execute their daily operations with enhanced accuracy. It also helps them to diagnose the fault at a much faster pace. Moreover, it eliminates the hassle of carrying heavy tools by replacing it with modern gadgets.
The implementation of augmented reality is said to be transforming the business logistics. The various components of business logistics include transportation, warehousing and route planning that are benefited by the implementation. It improves accountability and elevates the ROI from the business.
Repair And Maintenance
Repairing and maintenance work can be effectively conducted with the help of augmented reality. AR headsets and smart glasses are being actively used by the mechanics to repair machines, be it a motor or MRI machine. It helps them to identify the faulty area and adopt a targeted approach while carrying out fixtures.
Yet another great development in the field is the development of mixed reality. It aims to converge the real and virtual world to create a new environment and visualization. Moreover, virtual and real elements are capable of interacting with each other.
The concept of mixed reality does not revolve exclusively around reality or virtuality, but it aims to deliver a hybrid experience that is beyond the concept of virtual or augmented reality. The debut of the immersive technology was witnessed in the year 1992 in the Armstrong Laboratories.
The purpose of the demonstration was to enlighten the world about enhancing human performance with the help of projection of visuals that overlays the natural sight. Mixed reality is an immensely powerful and advanced technology giving the digital world a new direction.
Extended Reality or XR is a cut above the other technologies that are mentioned above. It facilitates real-virtual and human-machine interaction with the help of wearable devices and computer technology.
Extended reality can be said to be the superset of the domain that includes all the technologies of virtual to real interactions and vice versa. The concept of extended reality is still evolving with the innovation of new technologies that can be seamlessly integrated into the operations.
The technology is increasingly adopted by various industries, public or private, to fulfil various purposes. Some of them include entertainment, gaming, real estate, training, marketing and many more. However, the applications are not constrained to these, and new possibilities are being searched for by the experts.
Entertainment And Gaming
The application of extended reality in entertainment and gaming line is so vital that it has gained tremendous popularity and a topic of discussion amongst the industry experts. The software uses the smartphone’s capabilities to deliver an exceptional gaming experience. Apart from gaming, the technology is also useful for entertainment purposes like immersing the user into a live concert or accessing an exhibition remotely.
Extended reality broadens the scope of medical practices. The concept of extended reality emphasizes on patient care. It helps surgeons to examine complexities associated with surgery by digital visualizations. The end goal is to create a safe, precise and effective environment for the surgeons.
Using extended reality for training purposes put the trainees in a safe and controlled learning environment. The ability to put the user into a simulated environment makes it beneficial for conducting training sessions in various domains like aerospace, medical, disaster and risk management etc. Moreover, the training sessions conducted using extended reality are cost-efficient.
Extended reality can increase the efficiency of the real estate business. Clients can get virtual access to the property via dedicated applications. This not only enhances customer satisfaction but is a cost-efficient alternative overpaying real-time visits to the properties, physically.
With the help of extended reality, marketers can facilitate easy toggling options for the customers before purchasing any product or services. The technology helps the businesses to reach a wider audience eventually impacting the return on investment.
Cost Of Augmented Reality App Development
Developing an application powered by the augmented reality that is supported by today’s smart devices is not an easy task. It takes years of expertise in the field of software development to create an app that can be optimized as per the users need.
The development cost of an AR application can not be precisely estimated without having the detailed blueprint of the business plan. However, it is possible to roughly predict the price on the basis of the platforms that already exist.
A basic augmented reality app can be developed in a price range of $5000 to $10000. But, the cost of advanced app development can go much higher, reaching up to a whopping figure of $300000 or even higher.
As the readers already know that extended reality or XR is the tree with branches as the subdomains (VR, AR and MR), it will be justified to refer to them collectively in understanding the whole concept and the ideal option for you. The flourishment of immersive technologies on a large scale hints the market to reach a total worth of $209 billion by the year 2022, making it suitable to invest for your business.
For a more detailed overview of the concept and its application for your business project, we suggest you consult BR Softech Pvt. Ltd., a company with more than 450 software developers and experts. Having a decade of experience in developing a variety of software including VR, AR, MR and XR; that will not only be helpful in assisting the business idea but also manage augmented reality web app development effectively.
BR Softech Pvt. Ltd. excels in providing cost-effective IT Solutions. Established in August 2010 with over 10+ years of rich experience. An Apex rated IT serving company around the world. Our team of innovative and creative designers deals in web designing, mobile/ software development and other digital marketing services intending to deliver outstanding digital outcomes.