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How to Develop Augmented Reality App for Your Business?

Game Development
Sep 23, 2022
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Develop Augmented reality app

How Does Augmented Reality Work

The concept of augmented reality app development refers to the addition of artificial objects and extra information to the real world as a result of technology. By adding new layers of data to a smart device, it enriches the real physical world without removing it. In other words, augmented reality combines virtual reality with the real world. However, it is not the same as mixed reality. AR’s data is specific to what you do or where you are at this particular time, as we explained previously. VR and MR’s data are generic.

So What is the process? These layered visualizations can be seen as if they were real thanks to AR-enabled devices’ software that recognizes symbols, objects, and images.

AR There are a wide variety of apps out there, from text-notification apps to surgical instructions. Data provide accessible and timely information, enhances the understanding, and highlights important aspects.

Read this blog to know more details about Augmented development for business.

A Brief Discourse Into The History Of Augmented Reality

You may be surprised to learn that AR technology has already accumulated some legacy, despite still being considered a future-transforming innovation. Take a moment to reflect.

An Early Effort That Grabs Attention

Ivan Sutherland, the father of computer graphics, invented the first augmented reality technology in 1968. The system consisted of a head-mounted display for augmented reality. In the following years, AR evolved into wearables and digital displays. For example, it could render geological information about a particular location on a real-world picture.

AR was first used commercially in 2008. BMW Mini has an app developed by a German agency. 

Read Also: How AR And VR Can Transform The Gaming Industry?

The car model would appear on the screen when a customer aimed a camera at a printed advertisement. By manipulating the printed image, users could move the car around and observe it from different angles.

At-Home Product Testing

During the early 2010s, AR was introduced that could interact with real-time movements. A virtual try-on era has begun since then. With instant face recognition, AR changed the way people buy forever. Almost anything is now possible, from virtual make-up to placing a couch in your living room.

What Types Of Augmented Reality Applications Exist?

Despite their common features, ARs come in different types, and their differences should be understood, since each is more appropriate for a particular use. Therefore, there will be a distinction between:

  • A Marker-Based AR System

Target images (markers) are used in marker-based AR applications to position objects. Markers are used to determine where 3D digital content will appear in the user’s field of view. In the early stages of AR, markers were used.

Basically, these applications superimpose a 3D virtual object over a real-world image pattern marker. Therefore, the cameras must continuously scan the input to create augmented reality app geometry. They place a marker to recognize image patterns. The virtual object will not appear if the camera is not properly focused.

An image recognition system that uses markers requires several modules, including a camera, an image capture program, an image processing program, and a marker tracking program, among others. A simple and inexpensive system for recognizing specific patterns from a camera can be implemented in filters through a custom application.

  • Location-Based AR

Markerless AR combines 3D virtual objects with their physical location via location-based markers. Virtual objects can be positioned at a point of interest or location by using the location and sensors of a smart device.

In Pokémon GO, location-based augmented reality uses markerless, markerless technology, which brings a user’s environment to life where they look, depending on where they look.

The Present Of AR Apps: Empowering Businesses

The Present Of AR Apps

Many fields are now offering augmented reality business opportunities. The technological process involves many companies – from hardware manufacture to actual distribution. Take a look at some of the current business applications of augmented reality.

  • Education Aided By AR

AR a new generation of educational content is being produced and delivered. AR technology has enormous potential for education – it can revitalize children’s imaginations in learning. Below are examples of successful implementations.

For educational purposes, Google Sky Map is a free augmented reality app. Using this app, you can learn astronomy in a fun and interesting way. The app recognizes constellations and stars automatically when students point their cameras at the sky.

DAQRI developed an AR educational app called Elements 4D. 

  • Services For AR Dating

Today, people find love through dating apps. Our society is most relevant and popular with Tinder. Technology has already invaded people’s personal lives, and guess what? It is popular with people. Wouldn’t it be better if we added another technology to this equation to give them what they want? Your dating app might be better than Tinder with augmented reality.

  • The Best Sports Apps

People can really benefit from your work when it comes to the sports industry. This could be a new convenient way to show statistics or a way to show ball trajectory and speed in augmented reality.

  • Healthcare With Augmented Reality

A powerful tool for healthcare is augmented reality. Performing procedures and training are made easier with it.

DAQRI’s Anatomy 4D is an augmented reality app for healthcare. The app allows medical students to explore the human body, heart, and other organs. With this technology, students are able to interact more with the skeleton, muscles, and body systems. Students gain more in-depth and profound knowledge through this immersive experience of interacting with learning material.

  • Reimagining Customer Experiences With Augmented Reality In E-Commerce & Retail

E-commerce sales have gained yet another tool for influencing consumer behavior by using augmented reality. With AR technology, customers can try out products before they buy them, making them more inclined to buy them. The use of this technology can also help e-commerce brands attract attention.

  • Applications For Teleconferences

It is possible to make teleconferences much more convenient. Users can see everything from data to people from different angles with augmented technology.

It is now possible to hold a teleconference in any field with AR. No matter if you’re walking around the construction site or showing a prototype.

  • Apps For Painting

A painting app allows you to paint a wall a different color or color an elephant in a children’s book. It is only a matter of picking a niche and figuring out how to use AR to make it convenient and helpful for your customers.

Advertising And Marketing With Augmented Reality

Most AR techies of today are still figuring out a winning strategy after being intimidated by Pokemon Go. An ad banner implementation using AR has been proposed by London-based startup Blippar. Several automotive brands were engaged in launching AR ads. A user can observe the inside of a car by tapping on a mobile advertisement; by allowing access to the camera on their smartphone, they can see the outside view of their surroundings. Augmented reality doesn’t require any apps, a simple tap on a banner ad is all it takes to engage in it.

Unleashing The Potential Of Augmented Reality: New Business Opportunities

AR There is enormous potential here. Eventually, businesses will be fully augmented with artificial intelligence. What is the future of AR technology? Taking a look at the latest AR startups activity is the way to get a glimpse into the crystal ball. The trends are as follows:

  • A format for augmented reality content. In addition to being engaging and popular, technology is a popular way to deliver content. 
  • Mobile AR is taking over. The focus of AR will shift from goggles to mobile, even though AR glasses and goggles will not disappear. That makes perfect sense. Smartphones have already become a commodity, but people do not adopt new technologies overnight. 
  • With the rapid advancement of the Internet of Things, a new need has emerged. We are collecting and analyzing massive amounts of data. A simple and interactive interface can be provided by AR. 
  • The 3D printing process. AR technology makes it easier to create 3D models. In augmented reality, 3Doodler for example, creates 3D content.

How To Develop An Augmented Reality App?

It can be intimidating to dive into a new technology at first. Taking small, regular steps makes mastering a new skill easy if knowledge is divided into smaller, consumable chunks. With AR app creation, there are a few things to keep in mind.

  1. Make your business better by coming up with a great idea. You can handle it by conducting a competitor analysis.
  2. Learn about existing SDKs and platforms for developing augmented reality applications. Make your choice based on your budget, expertise, and idea.
  3. In order for AR to work, 3D objects are usually required. Learn how to make your own models or download existing ones.
  4. Place a specific picture on a surface that AR-assisted devices can scan, and create a 2D tracker.
  5. Prepare all 3D models, pictures, texts, and data needed for the unique design.
  6. You can use any platform you like to put all the elements together.

Is there anything left to do? To help you make a better choice of a platform, let’s evaluate some augmented reality tools you’ll need.

Best Tools For Building An Augmented Reality Experience

When you try your hand at developing augmented reality, you must choose the right software development kit (SDK). Our top three recommendations for creating augmented reality are Vuforia, Kudan AR, and Wikitude. Let’s take a closer look at their capabilities.


Vuforia is one of the most famous SDKs for developing augmented reality applications today. It has powered 35000 apps so far.

  • Platforms supported: Android, Unity Editor, UWP, and iOS.
  • Licences are available for free and for commercial use. Cloud recognition is limited in the free version, and the end product includes the Vuforia watermark.
  • An extension to the Unity game engine provides APIs in C++, Java, Objective-C++, and .Net.
  • The following features are available:
    • Recognition of real objects, text, environments, and images
    • Tracking targets
    • OpenGL mapping of additional items
    • Recognizing objects by scanning them
    • Buttons that are virtual
  • Virtual reality devices are supported, as well as a test app demonstrating the capabilities of Vuforia.
  • The framework manual is not complete. Occasionally, instructions and short tips are provided, but they cannot replace the required documentation.
  • It is an AR app that showcases four augmented reality scenes from Rolls-Royce Trent 1000. AR-aided product promotion like this is an example of success. This new engine can be explored remotely by the app, as if the customer was actually nearby.

Kudan AR

Kudan Ar Is Another Popular Sdk For Augmented Reality.

  • Supports platforms: Android, iOS, Unity.
  • Pricing: Free and commercial licences.
  • Programming languages: C and C++.
  • The following features are available:
    • Recognition of images
    • On the basis of identified images and location information, additional elements can be mapped
    • It relies on natural features such as edges, corners, or textures instead of fiducial markers.
    • Over OpenGL, additional elements can be mapped via a separate component
  • It requires less storage space in a device due to its unlimited number of recognizing images.
  • Some limitations exist:
    • Documentation for development is insufficient
    • Direct access to OpenGL is not available
  • Users can preview furniture they are considering buying in their homes using the AR app Sayduck. Using the app, you can visualize furniture in 3D and place it wherever you want in the interior of your home.


We also have Wikitude on our list of augmented reality SDKs.

  • PhoneGap, Titanium, Xamarin and Unity are supported as well as Android, iOS, Smart Glasses, Epson Moverio, Vuzix M-100, ODG R-7, PhoneGap, PhoneGap, Titanium and Eclipse.
  • Licences are available for free and for commercial use.
  • Java and C++ are the programming languages.
  • The following features are available:
    • Tracking technology in 3D (SLAM)
    • Tracking and recognizing images
    • Apps with geo-location AR
    • Wikitude SDK 6 now supports extended tracking
    • Wikitude SDK 6 advanced camera options
    • The Wikitude SDK 6 supports positioning
  • The free version is fully functional.
  • There is a watermark on the free version.
  • A Wikitude-based app can be found inside Rinspeed’s concept car, for example. This app has an interesting concept. The display shows what people are wearing and where they bought it when a camera scans them walking past the car. The next level of e-commerce is brought to life by AR.

How To Build An Ar App Without Programming Skills: Tools For Beginners

You shouldn’t put off creating augmented reality until you have mastered coding even if you are just starting in programming. Building an augmented reality app doesn’t need to be complicated if you know the right tools for beginners.

The following section discusses two AR platforms that are ideal for beginners.


Even 3D objects and animations can be created with Blippbuilder without coding skills. The drag-and-drop interface on this platform makes it easy to use. A Blipp is a virtual reality experience you create using the Blippbuilder software.

Are you interested in seeing some Blippar projects? Then connect with BR Softech for development.

Read Also: Augmented Reality Game Development Cost & Features


Aurasma is a platform that allows users to create AR environments without learning any programming. As with most platforms of this type, it is cloud-based and has a drag-and-drop interface. It is possible to publish and update the content at any time.

How about a simple business card that can be enhanced? A company that comes across as tech-savvy and innovative, no matter where it is in its life cycle, is important. Your next big thing may be an augmented reality business card.

How Much Does Augmented Reality App Cost

AR App cost

What Costs are associated with augmented reality app development based on complexity? Check the following table if you’re still unsure about how much augmented reality costs. This document consists of information about the type of AR app and the approximate cost of augmented reality app development services.

Types of AR appsA rough estimate of the cost of developing an AR app
Application for AR that is simpleBetween $10,000 and $50,000
AR applications with a medium sizeAmounts between $50,000 and $200,000
Applications involving complex ARA price range of $250,001 to $800,000

Costs Associated with Augmented Reality App Development by Region

augmented reality app development costs are heavily influenced by region. As a result, you should be aware of each region’s hour.

The regionCosts associated with Augmented reality development (per hour)
The North American continentBetween $60 and $275
The Australian continentUp to $150 for $55
The United KingdomBetween $35 and $170
The South American continentAmounts between $45 and $150
Europe CentralFrom 22 to 160 euros
India$10 to $120

Create An Augmented Reality Business Card: Beginner’s Guide

A smartphone or tablet can be used to scan this card to open up a 3D model of the product. Please wait! More is to come. There may be a lot more information on these business cards, including product catalogs.

AR Business Cards: How To Create Them

Do you want to know what’s best about this? With Aurasma studio, you can create augmented reality experiences for free.

  1. Aurasma Studio requires an account to be created.
  2. Choose “Create New Aura”. Using Aurasma Studio, Aura is an AR experience.
  3. Choose a trigger image. To view aura, you use a trigger, which is an image you print out or display on your screen.

 For that, you just point your camera view onto a trigger and your smartphone screen will display AR elements. How to make a trigger image? You can upload a file from your computer or select a trigger already uploaded to your account.

  1. Select an image, give it a name, and then press “save”.
  2. Now you can edit your trigger. You can zoom in or out and add a mask (a geometrical shape that will strengthen a trigger image). Mask the areas that look not sharp or contrasting enough. Then hit “Next”.
  3. Now add overlays. Overlays are videos, links and images that launch from the selected trigger. Upload a file from your computer or select the owne you already have in your account.
  4. Name your overlay and hit “Save”.
  5. Now you can edit your overlay, place and resize it the way you want. Hit “Next”.
  6. Give your Aura a name and save it.
  7. To view your first AR experience download Aurasma app, log in to your account and point your camera to the screen or printed trigger. Enjoy your AR experience!


Augmented reality game apps are becoming widely used and accessible nowadays. Don’t be the last to reap the augmented reality benefits for business. Creating an AR game app is no arcane art. And we’ve proven, everyone can cope – from beginners to professionals. What’s your next step? Set your imagination free and envision how augmented reality technology can empower your business.

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Nitin Garg

I am Nitin Garg Founder of BR Softech PVT LTD - an Award-winning mobile game development company. We are armed with 180+ geeks & 2753 clients worldwide, I have driven by the spirit of entrepreneurship and dream to build a billion-dollar-company.

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