I am Nitin Garg Founder of BR Softech PVT LTD - an Award-winning mobile game development company. We are armed with 180+ geeks & 2753 clients worldwide, I have driven by the spirit of entrepreneurship and dream to build a billion-dollar-company.
The FIFA World Cup season is here and it is a boon for all football fans worldwide. It is a game watched by over a billion people and is a festival for football lovers. This will be the biggest sporting event ever held in the Middle East. The world cup season is all set to begin on November 20th and the finals will be played on December 18th.
Fantasy football brands are waiting for the FIFA 22 World Cup to expand their fantasy business. The football fandom is active worldwide and football fans are devoted to their favorite teams. The FIFA World Cup brings about a lot of excitement and thrill for football fans and fantasy football apps increase this excitement even further.
Fantasy app owners and fans are eagerly waiting to capitalize and earn huge profits in this FIFA season. This season long fantasy will be a game changer for the fantasy football scenario as various brands are planning strategically to build their brands.
Fantasy football FIFA leagues allow the players to draft their own team and experience the game from an owner’s perspective. You’re the owner of a team and you have to assemble a team, arrange the formation of the players, make roster cuts according to your budget, and more. Fantasy football is an interactive and immersive experience which is why it has made such a huge market for itself.
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Global Market of Fantasy Football App in FIFA World Cup Season
Fantasy Football enjoys a huge market worldwide. It is one of the most loved sports and has millions of fans around the world. The popularity of fantasy football FIFA leagues will only increase during the FIFA World Cup 2022. The global fantasy sports market was valued at $18.6 billion in 2019 and is expected to rise at a CAGR of 13.9% from 2021 to 2027. It is expected to reach $48.6 billion in 2027. Fantasy football segment led in terms of market share in the fantasy sports industry. (Source)
Fantasy Sports Football in the United States: The market is valued at $8.9 billion and is one of the fastest-growing fantasy games in the United States. North America has seen a huge growth in the popularity of online fantasy football app users.
Fantasy Sports Football in India: India has the world’s biggest fantasy sports user base, registering over 13 crore individuals. The net revenue was estimated at $6.3 billion and is expected to reach $20.2 billion in the year 2025.
Fantasy Sports Football in the United Kingdom: The current market trends show a growing popularity of fantasy sports in the United Kingdom. It is very popular in the UK and has a player base of over 8.5 million fantasy players.
Why 2022-23 Is the Right Time to Launch Your Fantasy Football Business?
The FIFA World Cup is all set to start on 20th November 2022. If you’re planning to launch your fantasy football business, this is the perfect time for you. The world cup season opens doors to a lot of opportunities. The demand for Fantasy football will peak in this season, it will be the perfect head start that your fantasy football software needs.
Active Fantasy Football User Base
The fantasy football fans are most active during the world cup season. Fantasy sports are in high demand during this time of the year. The world cup season registers an increasing demand for fantasy sports among FIFA football fans. This market scenario will prove beneficial for new fantasy football businesses as it will provide them with the necessary exposure to grow their brand.
Moreover, FIFA has also launched its own streaming platform called FIFA+ to allow users to watch live football matches from any part of the world. You can also watch exclusive content like documentaries of legendary players, play interactive games and be updated with all the latest news and statistics of the football world. FIFA+ will broadcast 40,000 live matches per year and gives users access to live domestic leagues.
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High Return on Investment
The FIFA World cup season is expected to increase the number of players who play fantasy football leagues for money. Your newly launched app would be able to thrive in the market and attract a wide range of user base from all across the globe, providing you with high ROI from your fantasy football business.
Increased Brand Awareness
People from around the world will flock toward fantasy games. Your fantasy football app will have an easier time penetrating the market and receive some limelight. The increased demand for fantasy games will help your app thrive in the market and people will start to recognise your brand. This will be the perfect time to launch your fantasy football app as it is the biggest sporting event of the year.
FIFA World Cup: Emerging Tech Trends that Changed the Game
This is the first season of the FIFA World Cup after the pandemic. There have been a lot of technological advancements in the world since the last world cup event. These emerging technologies have changed the scenario of the game exponentially. Let’s check out how these emerging tech trends changed the fantasy football game scenario.
Blockchain Technology: One of the most prominent innovations of recent years is blockchain technology. Fantasy Football apps allow their players to make transactions with the help of cryptocurrencies. Blockchain gaming has become widely popular in recent years with more players making payments with crypto. FIFA World Cup 2022 tickets can also be bought with cryptocurrencies through blockchain-based ticketing services.
AR/VR Gaming: AR/VR technology has been introduced in the fantasy sports sector. The players can now enjoy an immersive experience with the help of Augmented Reality. While choosing the draft picks users can see the players and their statistics in an augmented reality format. The market is being fueled by the rising demand for AR/VR technologies and fantasy sports are incorporating these technologies perfectly.
VR gaming has been around for quite some time and it provides users with an engaging and immersive gameplay experience. It enhances the user experience and grabs the user’s attention. VR gaming has witnessed rising demand in the Fantasy sports sector. Moreover, AR/VR technologies have been used in the FIFA Qatar World Cup and attendees can now see highlights, replays, match progress, etc. on the LED stadium screens.
Artificial Intelligence is widely used in the gaming industry, fantasy sports is no exception. Fantasy sports uses AI-powered chatbot features that assist the user and are essential in solving users’ queries. AI is also used in draft picks to suggest certain players that can be important to your team formation. AI technology has revolutionized the gaming industry and enhanced the gaming experience for users.
These are some of the most emerging technology trends that have revolutionized the fantasy sports sector. Fantasy sports app development companies are making it a priority to incorporate these technologies in their applications to stand out in the market.
Marketing Strategy of Fantasy Football App in FIFA World Cup
One of the most important aspects that makes a fantasy football app successful is proper marketing. Your gaming application can be user-friendly, have an attractive UI and be packed with world-class features, but all these features are useless if the user can’t find your application.
Marketing is an essential element that determines the user engagement of the application, proper marketing strategies will help users identify your app and increase brand awareness among the masses.
Here are some marketing strategies that have proven useful for fantasy sports applications:
Promotion on Social Media: Social media receives the most amount of traffic on the internet. Promoting your brand on social media will allow your app to reach a larger audience, you can build your brand awareness on social media which will be a boon for your business. Intriguing video ads on social media grab the user’s attention and increase your user base. Social media is one of the best ways for people to know about your application.
Paid-User Acquisition: It is the process of paying to advertise an app to acquire relevant traffic in the form of new users. The new users acquired through this process are called ‘paid installs’. A fantasy sports app can’t depend on organic traffic alone, more installs are directly related to more paid user acquisition. Paid UA focuses on first-time installs. First-time installs make an app rank higher in a specific category.
It is important to focus on paid UA as it is one of the most popular and effective marketing strategies for an increased user base. Some factors to consider in Paid UA
- What is the target audience?
- Which channels and networks can generate the most traffic?
- Which ads to use with Appstore?
Rewards and Incentives: People are attracted towards free stuff. Offering rewards or game coins to the users for installing the application can be a great way to increase the traffic of your app. Make sure these offers are redeemable and users can instantly withdraw and use the rewards they receive. This will help you retain users and increase brand credibility.
Affiliate Marketing: It is one of the most popular marketing strategies used by startups. Affiliate marketing helps in creating a network to expand your fantasy sports business. It allows freelancers to promote your application in exchange for a small commission. This strategy is especially useful to market your fantasy sports game worldwide.
Types of Fantasy Football App Leagues in Fifa world cup
To start playing, you must first create or join a league in fantasy football apps. There are various types of leagues available on a fantasy sports app like dream11.
- Standard Draft League
- Auction League
- Dynasty League
- Keeper League
- Redraft League
- Daily Fantasy Sports League
Fantasy Sports App Features
A fantasy sports application must be packed with advanced features to catch the user’s attention. Here are some of the most prominent features that you can’t miss.
User Panel Features for a Fantasy Football App
|Users must be able to register on your fantasy sports platform using their email or social media accounts.
|An app onboarding guide is present to let users know about the rules and regulations of the app. A simple tutorial about the app is also present in the guide.
|Users must be able to easily create and customize their profiles according to their needs. All the data related to the user is stored in the user profile
|Create or Join a League
|To start playing, users have to join a league. They can also create their own league and invite their friends to the game.
|Live Match Updates
|The users can watch the live updates and highlights of the match through this option.
|The users can see their score and plan their next move accordingly, the top scorer takes away the winning of the league. The scoreboard must be updated regularly.
|A customer support team can handle and answer various user queries. A good customer relationship is beneficial for user retention.
Admin Panel Features for a Fantasy Football App
|The dashboard is used to monitor all user activity. It is the most important feature for an admin. The dashboard shows the performance ratings, user engagement, etc.
|The admin can monitor all the transactions and banking options through this feature. An admin can either choose to accept or decline a payment.
|The admin can monitor real-time app activity, and user engagement. These statistics help develop short-term marketing strategies that is beneficial for the growth of the application
|User control management
|This feature helps the admin monitor user activity through a management system, the admin panel can maintain the entire app and its users. Any malicious user activity is quickly removed by the admin
|The reward management monitors and maintains the point chart of a league. This is to ensure fair gameplay and distribution of the rewards among the winners
|A league involves teams and players. League management monitors the player rankings, team positions, points, etc.
What Is the Cost of Developing a Fantasy Football App?
Fantasy football app development is an expensive and time-taking process. There are many variables that determine the cost of creating a fantasy sports application. Some of these factors largely affect the development cost and should be considered before starting the development phase. The various factors to consider are:
- Which platforms are you targeting? (Android, iOS, Web)
- Complexity of the features
- Backend and Frontend development
- UI/UX designs
- Third-party APIs
- Time taken to complete the process
- Development team location
- Technology Stack
- A fantasy sports app with basic features: $35,000 to $55,000
- A fantasy sports app with average features: $60,000 to $100,000
- A fantasy sports app with advanced features: above $250,000
The development team cost also varies according to different regions.
- Eastern-Europe Based Development Team: $50-$150 per hour
- UK/US Based Development Team: $100-$200 per hour
- India Based Developer: $20-$70 per hour
The developers in India are a viable option if you’re building your fantasy sports app on a tight budget.
The approximate total cost of creating a fantasy football sports app with basic functionalities ranges from $35,000 to $55,000.
How to Boost Your Fantasy Football Business With BR Softech?
There are a ton of fantasy football development companies in the market. BR Softech is your one-stop solution to create your fantasy football application. We can assist you greatly in the app development process. Our developers are committed to providing a quality product that is tailored according to your requirements. Our developers will provide you with a fully-functional, responsive, user-friendly fantasy football app with advanced features and cross-platform compatibility.
The demand for fantasy football apps is increasing in the world cup season. It is one of the best times to launch your own fantasy football application to enjoy maximum return on investments. The global fantasy sports market is booming and has great potential. If you want to develop your own fantasy football app, BR Softech will provide you with the necessary developmental tools to turn your idea into reality.
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