Augmented reality is the hottest trending technology that overlays information and virtual objects in the real world. It uses the existing environment and provides an interactive experience of a real-world environment where the objects that reside in the real world is augmented. This advanced technology can use computer-generated images and transcends the customer experience by showcasing and magnifying the elements in a real environment.
The augmented reality Global market size worldwide by 2025, is estimated from roughly 3.5 billion to more than 198 billion U.S. Dollars. – Source
Augmented reality gained worldwide recognition after the launch of popular mobile game Pokemon Go in 2016. The rush of technology advancement has made this AR technology popular worldwide, and now numerous industries such as Public Safety, Healthcare, Tourism, marketing, Information Technology, and a lot more are adopting it. Everyone from information technology to tourism benefiting from this advanced technology.
Let’s know more about this advanced technology.
What Is Augmented Reality?
Augmented comes from the word augments, which means to add or enhance something. It’s an advanced technology which enhances the natural environment or situations while offering perceptually enriched experience with the help of advanced computer vision and object recognition.
It is a perfect blend of the digital world and the physical elements to create an artificial environment using high-quality sound, graphics, and images. With the emergence of technology, it’s changing the perception of reality. It allows users to visualize the product and imagine what it might feel like to own the product and experience the service before even purchasing the item.
Augmented Reality Development Platforms
Develop an augmented reality app using different platforms. These platforms allow AR app development for smartphones, tablets, and a range of wearable apps. Select the framework and tools based on the supported devices like mobile phone, TV, gaming console, AR/VR headset, OS iOS, Android, Windows
- Autodesk 3ds Max
- Android’s ARCore
- iOS ARKit
- Unity 3d
- Android Studios
Developing an app is a daunting task. It’s essential to select the best platform to make a significant product. Using the above-mentioned platforms, you can develop the high-rated app and obtain full use of the front end of your project. This is one of the most advanced technologies, which is driving the digital market and beginning a revolution in the market.
How to Create Augmented Reality Apps?
Augmented reality is changing the way business works, it’s bringing new dimensions of customer interaction and improving the way business works. For developers who are looking to create an Augmented Reality App must master the skills to develop an AR-based app. This may look intimidating at first, but gradually developing the augmented reality app will help you gain knowledge and empower you to develop the top-notch AR app.
- Plan: – Plan the complete development process figure out the best for your business according to the market demand and take action subsequently. It’s always good to explore and understand the market trends to meet the customer’s expectations while doing competitor analysis.’
- Platform: – The platform you choose decides the performance of the whole development as it may vary based on the platform you select. You must consider your budget and expertise while selecting the platform, as platforms like Vuforia, Wikitude, and ARToolKit demands a profound knowledge of C++, Java, or C#.
- Build: – Focus on customer-centric development while building the AR app. In the development process, it is really important to follow the right approach, which allows you to grow and establish a reputation in the industry.
- Design: – To stand out in the competition, one must build a unique user interface and prepare outstanding pictures, necessary 3D models, text files, and data. It helps in grabbing the customers’ attention while capturing the market effortlessly.
- Test: – Testing plays a very crucial role in the development process. It helps you analyze your app speed, performance, and everything. In the testing phase, we can make the required changes and bring customer exactly what they are looking for.
- Launch: – Put all the elements together and make your app visible in the market before launching it or go live in the market, so that it can grab the customers attention before the launch and make your app successful.
- Monitor & Evaluate: – Analyze your performance to improve it as per the business trend. It helps you review your app and make the modifications accordingly while comprising various aspects.
Augmented reality is one of the first real-world technology, which is empowering existing marketing, training and sales enablement, troubleshooting app development.
Read more – Augmented Reality Trends for AR Apps
Discover the Business Potential using Augmented Reality
This advanced technology is proving to be very useful in every sector like retail, fashion, games, tourism, logistics, and others. Mobile app developers are using augmented reality to boost their apps and improve the overall user experience.
All the tech giants are fiercely investing in augmented reality and grabbing the attention of millions. Augmented Reality is the future of the business with an increased customer base and engagement. It is the modern era solutions which enhance the natural environment or situations while offering perceptually enriched experience with the help of advanced computer vision and object recognition.
Let’s know more about the latest AR trends
- Industry-Specific Changes: – This groundbreaking technology is bringing innovation and creativity in all the industries. It allows augmented reality development companies to bring better customer engagement and increase awareness. Without further ado, let’s find out more about its contribution to industry-specific changes.
- Healthcare: – AR helps you train, diagnose, monitor, and enhance user engagement.
- Education: – From mathematics to chemistry AR allow developers to create interactive models for learning and training purposes.
- Military: – Mark objects in real-time using AR and get advance navigation solutions.
- Retail: – Brings better customer engagement while increasing online purchasing percentage rate.
- AR Takes Over Device Innovations: – The augmented reality-based app provides better user experience and is more interactive as compared to non-AR apps. All the AR app developers bringing innovation and creativity in the field using this technology. It’s redefining the app development experience and allowing developers to bring more and more innovations to capture the overall market. It has brought print catalogs and big boards to be more interactive and creating new advertising possibilities.
- AR Enhanced by Artificial Intelligence: – Artificial Intelligence and augmented reality, both are leading the market with advanced solutions. By combining both, you can dominate the market and focus on rich applications and game development. Augmented reality game development has already got the audience’s attention with Pokemon go and with the machine, learning developers are ready to bring something new to the market.
- AR Format of Content: – Augmented reality is known to be engaging and popular technology for building the conversation. It offers the business with 3 different views with real-time rendering options.
Building conversation gives you the opportunity to switch instantly with the optimise option. Using this option you can import your files from your 3D modelling environment of preference and visualise it in actual geolocation.
- AR in Real World: – This prominent technology allows mobile app developers to interact with the real world in digital form while experiencing a real-life environment. It has exceeded the expectations and beaten the estimates of the market by coming up with something really great. This technology is bridging the gap between the users and app developers while helping organizations to develop more appealing applications. Benefits of using Augmented Reality technology in app, It helps the user to see the real world and project digital information in the existing environment.
With all these options, it also offers different model versions, shadow toggle, lightning control, position control and a lot more.
Experience the digital object in a real-time environment and get the clarity of potential this technology consists. BR Softech is one of the leading software development and augmented reality game development company. We provide with expert solutions with augmented reality consulting and augmented reality services. Our team of expert developers with extensive knowledge of game development will help you get precise, addictive and accurate solutions.